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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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The Intersection of SEO and Content Marketing - Search Engine Journal

The Intersection of SEO and Content Marketing - Search Engine Journal | Digital & Mobile Marketing Toolkit | Scoop.it

Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing community believed that major changes were on the way is proof enough that old school SEO is out for good.

sophiedesc's insight:

"By implementing an effective content marketing campaign on your website, you’ll be able to meet plenty of important SEO benchmarks without any extra effort on your part.  It’s a win-win scenario for busy webmasters and digital marketers!"

 

Keyword-optimized blog posts

Viral-style “linkbait” content pieces

Content marketing social promotions

 

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The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Digital & Mobile Marketing Toolkit | Scoop.it
Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.
sophiedesc's insight:

1) Channel Reports: Are we spending our time and money in the right places?

2) ROI Data: Is social media generating leads and customers for us?

3) Customer Response Rates: Are we responding to customers in social media?

4) Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media?

5) Reach and Virality: Has social media helped us grow our reach?

 

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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | Digital & Mobile Marketing Toolkit | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort.

 

It has nothing to do with brand.  It has nothing to do with what’s actually important to the company.  It has everything to do with what Facebook has deemed important.

sophiedesc's insight:

Marketer's insights about how complex it is to get visibility and engagement on Facebook despite successful brand or committed content strategy:

 

"Unlike other networks where you can do whatever you like and succeed based on your brand, the merit of your content, or your storytelling, Facebook has built a system in which the only way to get visibility is to acquire the social signals they deem important, or pay for it."

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Audit Your Twitter With These 8 Surefire Tests | Social Media

Audit Your Twitter With These 8 Surefire Tests | Social Media | Digital & Mobile Marketing Toolkit | Scoop.it

One of the biggest questions people ask about using Twitter is how do I know I'm doing it right? Actually, there are hundreds of right ways to tweet.

The right way for you depends on your brand image, your tweeting voice, your budget, and your aims in your social media strategy.

 

Nonetheless, there are checks you can make to see how your tweets and your twitter account are performing.

sophiedesc's insight:

Useful Checklists to test your Twitter Strategy:

 

- Tests to Boost the Performance of Your Twitter Account

- Tests to Turbo Boost Individual Tweets

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Why You Should Consider Inbound BEFORE Your Next Site Redesign

Why You Should Consider Inbound BEFORE Your Next Site Redesign | Digital & Mobile Marketing Toolkit | Scoop.it
If you adopt inbound before your site redesign, the results will be oh so fine.
sophiedesc's insight:
Website Redesigns and Inbound Marketing: Friends With Benefits
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Outil : analyser son audience Twitter avec PeekAnalytics

Outil : analyser son audience Twitter avec PeekAnalytics | Digital & Mobile Marketing Toolkit | Scoop.it

Il existe des centaines d’outils permettant d’analyser votre présence sur Twitter : cela va de l’analyse d’influence, d’engagement à celle de vos followers. Au Blog du Modérateur, nous aimons beaucoupTwitonomy, très complet. Mais certains ont besoin d’outil dans une perspective purement marketing.PeekAnalytics se positionne comme un outil d’analyse démographique d’audience.

sophiedesc's insight:

Un outil d'analyse d'audience gratuit et pointu pour savoir qui se cachent derrière vos followers ou les audiences de n'importe quel mot clé, hashtag url ou mention. 

 

Leur credo « Ce que Nielsen a fait pour les audiences TV et radio, PeekAnalytics le fait pour les audiences social media« . 

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Google Webmaster Tool with new Structured Data Markup Helper Tool

Google Webmaster Tool with new Structured Data Markup Helper Tool | Digital & Mobile Marketing Toolkit | Scoop.it
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page.
sophiedesc's insight:

Une nouvelle fonctionnalité trés intéressante pour baliser visuellement et avec pertinence l'ensemble de son site ! 

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Guide du référencement en Ebook

Guide du référencement en Ebook | Digital & Mobile Marketing Toolkit | Scoop.it

Téléchargez gratuitement notre guide du référencement et du SEO ou consultez le directement en ligne !


Via Ma veille
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Cecile Verdier's curator insight, May 31, 2013 10:35 AM

Très bon guide à mettre entre toutes les mains :)

FrancoisMagnan's curator insight, May 31, 2013 12:34 PM

Intéressant guide de 16 pages au format pdf.

Passion Entreprendre's curator insight, June 3, 2013 6:31 AM

Un guide gratuit à télécharger, cela ne se refuse pas. Et cela se partage !

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[Infographie] Découvrez qui voit les posts que vous partagez sur Google+

[Infographie] Découvrez qui voit les posts que vous partagez sur Google+ | Digital & Mobile Marketing Toolkit | Scoop.it

Entre les profils qui sont dans vos Cercles Google+ et ceux qui vous ont mis dans l'un de leurs Cercles, on n'arrive pas vraiment à savoir qui lit nos posts publiés et partagés sur Google+. 

Or, tant en matière de content marketing que d'activités sur les réseaux sociaux, connaître son audience est capitale. Il est donc intéressant de savoir à qui on s'adresse à chaque fois qu'on partage une information.

sophiedesc's insight:

Un petit récapitulatif visuel pour gérer l'audience de vos publications sur Google +. 

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Campagne emailing : les responsables marketing sont emmêlés

Campagne emailing : les responsables marketing sont emmêlés | Digital & Mobile Marketing Toolkit | Scoop.it
2 responsables marketing sur 3 ne se considèrent pas comme des experts… du marketing ! Et la recette des bonnes campagnes d’e-mailing apparaît méconnue…
sophiedesc's insight:

"Seuls 19% des sondés proclament que leurs campagnes sont plus efficaces que celles de leurs confrères. Ils sont autant à juger leurs campagnes moins efficaces que la moyenne. 44% jugent être aussi performants que les autres. Ces résultats sont exactement ceux que l'on aurait obtenus avec des réponses décidées à pile ou face !

 

Conclusion : au moment de se juger, les responsables marketing ne semblent pas très inspirés."

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10 types de contenus pour obtenir du trafic gratuit

10 types de contenus pour obtenir du trafic gratuit | Digital & Mobile Marketing Toolkit | Scoop.it

Ecrire des articles sur son blog ne ramène pas toujours le trafic escompté. Loin de là. - Découvrez les recettes qui marchent ! 


Via Digitives
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Priscilla Mandereau's curator insight, May 28, 2013 8:09 AM

Un très bon récap !

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L’importance de l’identité numérique dans le recrutement des métiers du web

L’importance de l’identité numérique dans le recrutement des métiers du web | Digital & Mobile Marketing Toolkit | Scoop.it
L’identité numérique est un marronnier quand on aborde l’employabilité. La place importante prise par le web dans nos vies rend nos présences en ligne indissociables de notre savoir-faire et de notre savoir-être.
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5 erreurs fréquentes des TPE sur Facebook (et comment y remédier)

5 erreurs fréquentes des TPE sur Facebook (et comment y remédier) | Digital & Mobile Marketing Toolkit | Scoop.it
Florilège des 5 erreurs que je constate le plus fréquemment dans l'utilisation de Facebook par les petites entreprises
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[Infographie] Faut-il croire à la mort du SEO ?

[Infographie] Faut-il croire à la mort du SEO ? | Digital & Mobile Marketing Toolkit | Scoop.it

Une infographie qui montre qu'il ne faut pas croire à la disparition du SEO.


Via Frédéric DEBAILLEUL
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Matrunet's curator insight, May 29, 2013 3:28 AM

J'aime bien le dernier argurment concernant le fait que le SEO ne disparaitra jamais !

Veille digitale's curator insight, June 2, 2013 8:18 AM

Belle infograhie qui explique pourquoi le seo a encore de longs changements de penguin devant lui ;-)

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6 outils gratuits de data visualisation

6 outils gratuits de data visualisation | Digital & Mobile Marketing Toolkit | Scoop.it
Face à l'accroissement des volumes de données et au défi du Big Data, les outils de visualisation d'indicateurs voient leur utilité décupler. En voici 6, gratuits et compatibles avec les smartphones et tablettes.
sophiedesc's insight:

La plupart des solutions présentées dans cette sélection peuvent être utilisées gratuitement, et génèrent des graphiques visibles sur les smartphones et tablettes.

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Mobile app monetization: Think business model, not ads

Mobile app monetization: Think business model, not ads | Digital & Mobile Marketing Toolkit | Scoop.it
Here's what it takes to actually make money from your apps.

 

Spending on mobile devices continues to accelerate at an aggressive pace; naturally, advertisers are following the consumers. Despite this growth, the traditional display ad model of advertising that dominates the Internet just does not translate well to the several inches of screen available on the typical smartphone.

sophiedesc's insight:

"Monetization should not be an afterthought for developers. Business models should be considered first, and then developers should create or integrate technology that will enable the business model to be successful. When app development is approached in this manner, it is unlikely many business models will include relegating 10% of available screen space to static ads."

 

Alternative monetization strategies to the traditional mobile banner ads, not converting well and not adapted to the mobile user experience: 

 

The “freemium” model

Affiliate and Referral Marketing

In-App Purchasing

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5 Systems for Creating an Editorial Calendar | Business 2 Community

5 Systems for Creating an Editorial Calendar | Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

An editorial calendar limits stress, worry, and anxiety. 

It gives you the freedom to be spontaneous, without putting pressure on spontaneity. It helps you organize your messages and present them in a clear, timely fashion.

 

If you currently have no editorial calendar to support your content strategy, then… you don’t really have a content strategy.

sophiedesc's insight:

5 editorial calendar platforms to better organize your content marketing strategy: 

#1 The WordPress Editorial Calendar

#2 Divvy HQ

#3 Compendium

#4 HootSuite

#5 Editorial Calendar by Experts.AI Software Corp.

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Comment distribuer une application mobile? - Blog marketing mobile

Comment distribuer une application mobile? - Blog marketing mobile | Digital & Mobile Marketing Toolkit | Scoop.it
Plusieurs régies ou plateformes proposent du téléchargement d'applications. Comment choisir le bon modèle? Quels sont leurs spécificités? Nous allons voir en détail ce qu'elles proposent aujourd'hui.
sophiedesc's insight:

Mobile App Marketing: Un article complet sur les techniques et les plate-formes spécialisés dans le téléchargement d'applications mobiles: 

 

Les Booster de downloads ou apps discovery: Appsfire, apptap, appgratuites, Appturbo

 

Les test d’applications: Surikate, SK.Manage, SK.reach, Appvip

 

Le display data-driven et centralisé: Fiksu, Trademob

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Matt Cutts : Les 10 Prochains Changements Pour le SEO sur Google - Emarketinglicious

Matt Cutts : Les 10 Prochains Changements Pour le SEO sur Google - Emarketinglicious | Digital & Mobile Marketing Toolkit | Scoop.it

Ne ratez pas le résumé de cette vidéo de Matt Cutts : il y annonce les 10 prochains changements pour le référencement sur Google. 

C’est également l’occasion pour Matt Cutts de prévenir les personnes qui font du Black Hat SEO. En effet, selon lui, ces derniers risquent de passer un été plutôt occupé …

sophiedesc's insight:

Les changements du SEO sur Google en 10 points:

 

1. La Sortie de Penguin 2.0

2. La chasse aux liens dofollow payants

3. Les requêtes sujettes au spam

4. Vers un travail en amont

5. Un nouveau système d’analyse de liens

6. Amélioration du travail sur les sites hackés

7. La reconnaissance pour les sites d’autorité

8. Ajustement de Panda

9. Moins de clustering

10. Une meilleure communication avec les webmasteurs

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Google AuthorRank for Businesses (Rel=publisher) #pubcon

My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update
sophiedesc's insight:

The Publisher Rank enables better Branding for navigational queries and ties your site to your Google+ Page, WHICH ALSO AFFECT RANKINGS ! 

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Social Media and SEO: How Social Media Influences Search

Social Media and SEO: How Social Media Influences Search | Digital & Mobile Marketing Toolkit | Scoop.it

How Social Media Affects Search

http://www.whitefireseo.com/


- Helps Content Get Indexed Faster

- Increases Rankings for Terms in the Share- Increases Ranking for Social Connections- Increases Domain’s Ability to Rank (Author Authority) - Social Bookmarking and Followed Links
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Anatomy of an Effective Homepage - SEO

Anatomy of an Effective Homepage - SEO | Digital & Mobile Marketing Toolkit | Scoop.it
The anatomy of an effective homepage - an infographic by KISSmetrics. Make your homepage layout more effective and drive results to your business.

 

The Basics

The Objectives 

The Purpose 

 

sophiedesc's insight:

Un petit rappel bien utile pour l'ergonomie et le contenu d'une page d'accueil. 

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7 Recent or Unique Google Adwords features you should be utilizing today - NuSpark

7 Recent or Unique Google Adwords features you should be utilizing today - NuSpark | Digital & Mobile Marketing Toolkit | Scoop.it
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Every week we review...

 

Applicable to B2B, summarized...

 

So then, below is a hodgepodge of newer features and unique opportunities within Google Adwords that you should be taking advantage of if it’s right for your business.    

  

1. You have seen some ads with a small form for email address submissions?  This is called Communications extensions, and is still in beta. 

2. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile.

6. I’m sure you know about retargeting; where Google (and other platforms) target ads to you, typically within 30 days, of you visiting a website or landing page, and not converting.  Retargeting campaigns bring you back to a website and has proven very effective for my clients. 

Well, here’s something new, called Similar Audiences.  With enough data, Google looks at the browsing history of your retargeted audiences, and attempts to find similar audiences who best match those browsing habits of your website visitors being retargeted.  What this means is, the reach of your message can grow significantly, if you utilize this retargeting option.

7. Finally, there is a column within the Adwords management platform called Conversion Value.  This is the value of a conversion. 


Via iNeoMarketing
sophiedesc's insight:

I just learned some more interesting Adwords Tips today at the Google Adwords Academy :) 

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iNeoMarketing's curator insight, May 6, 2013 7:49 AM

Although 7, three are applicable to B2C so we're scooping those that potentially bring benefits to the B2B marketer. Can't wait for that Communications extension to become widely available.


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Twitter Analytics Tools: 3 Tools to help your business

Twitter Analytics Tools: 3 Tools to help your business | Digital & Mobile Marketing Toolkit | Scoop.it

There are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter.  In this article Kristi gives us 3 great ones that are worth checking out.

Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!


Via Frédéric DEBAILLEUL, Ma veille
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Geoffreyh's comment, May 29, 2013 6:23 AM
TweetStats doesn't work
Minter Dial's comment, May 29, 2013 11:19 AM
Yup. It seems no longer to work
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SEO : Etude Mot clé populaire contre Longue traîne

SEO : Etude Mot clé populaire contre Longue traîne | Digital & Mobile Marketing Toolkit | Scoop.it

Sans doute que certains marketeurs connaissent ce conseil SEO : "utilisez les mots clés populaires pour générer du trafic et la longue traîne pour générer du profit".

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