Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.
What if talking about your competitor could boost your site's search rankings? What if you could build trust, authority, and likeability by talking about your competitors in an honest, transparent way?
Via Kamal Bennani