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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | Digital & Mobile Marketing Toolkit | Scoop.it
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde !

Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde ! | Digital & Mobile Marketing Toolkit | Scoop.it

Avec 1,3 millions d'utilisateurs dans 186 pays, la plateforme clé en main de la start-up marketing mobile UNITAG fait des adeptes aux 4 coins de la planète avec des outils en ligne innovants et simples d'utilisation.


Via Unitag
sophiedesc's insight:

Avec une croissance de +235% en 2013, la startup toulousaine de marketing  mobile UNITAG séduit à la fois particuliers et agences, marques, enseignes, institutions à l’international, avec de belles références comme Séphora, Cacharel, Spotify, Le Monde, Publicis, Havas, Michelin etc.


L'objectif à court terme est de se positionner comme le spécialiste des portes d'ent (Web mobile, QR Codes, NFC etc.)

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Unitag's curator insight, April 4, 9:08 AM

Une "success story à la française" : Créée en 2011 par 5 étudiants ingénieurs, la start-up toulousaine Unitag s'exporte aujourd'hui dans 186 pays, avec plus d'un million d'utilisateurs de sa plateforme marketing mobile. 

 

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Brands' Organic Facebook Reach Has Crashed Since October: Study

Brands' Organic Facebook Reach Has Crashed Since October: Study | Digital & Mobile Marketing Toolkit | Scoop.it
The free lunch is over at Facebook. Agency reports organic reach is crashing for brands.
sophiedesc's insight:

With average organic reach dropping dramatically, Facebook is becoming just another paid channel. 

 

Ogilvy Whitepaper can be found here : 

http://slideshare.net/socialogilvy/facebook-zero-white-paper-31934430

 

 

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7 Effective Content Marketing Strategies for Small Business

7 Effective Content Marketing Strategies for Small Business | Digital & Mobile Marketing Toolkit | Scoop.it
Knowing how to effectively market content for a small business can help you to outshine competitors while adding to your success in terms of generating revenue and gaining loyal fans.
sophiedesc's insight:

7 Content Marketing Basics to keep in mind

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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital & Mobile Marketing Toolkit | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith, malek
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malek's curator insight, February 4, 6:13 AM

Eye opener on the ever changing SEO world

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Verification Handbook: homepage

Verification Handbook: homepage | Digital & Mobile Marketing Toolkit | Scoop.it

Authored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.


Via Nik Peachey
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flea palmer's curator insight, February 10, 2:55 AM

Excellent book, easy to read as presented as a series of case studies.

chua meng joo's curator insight, February 12, 5:59 AM

What we need to think about in our daily info overload

dawsonloane's curator insight, March 3, 6:37 AM

fascinating reading about UGC

Rescooped by sophiedesc from Social Media, SEO, Mobile, Digital Marketing
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SMToolbox: Reviews and Information on Social Media Marketing Tools

SMToolbox: Reviews and Information on Social Media Marketing Tools | Digital & Mobile Marketing Toolkit | Scoop.it

Almost every week we see the launch of a new social media tool or the acquisition of a marketing software company. The market is crowded, complex and changing. It ranges from large digital marketing suites to point tools for specific social media networks. 

 


Via Kamal Bennani
sophiedesc's insight:

scheduling and management (examples - Hootsuite, SproutSocial, Buffer, Oktopost, Socialoomph)

influencer outreach (examples - 33Across, Followerwonk, Engagor, Appinions, InkyBee, Twtrworld, Tribrr, Commun it, Sverve, BuzzStream, Twellow, Tapinfluence, Littlebird)

social content search (examples - BuzzSumo, Topsy, Bottlenose, Socialcrawlytics, TwazzUp)

brand watch and listening (examples - Mention, Radian6, SocialMention, Sysomos, Hearsay social, UberVu, Attensity, Simply measured, Socialmotus, Trackur, Twitonomy)

competitor tracking (examples - many of the above plus Rival IQ, Zuum, SocialBakers)

social analytics (examples - Moz, SimplyMeasured, Topsy, Gnip, Datasift, Sum All, Quintly)

content curation (examples - Scoop.it, Curatar, BuzzSumo)

network growth (examples - many of the above such as Triberr plus Crowdbooster and Socialbro)

 

+ Network specific tools such as:

Twitter (examples Followerwonk, Twtrland, Twellow, Tweriod, Topsy)Facebook (examples Likealyzer, Agorapulse, EdgeRankChecker)Google+ (examples Circlescope, Circlecount, Allmyplus)
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Les outils d’un community manager senior ou d'un ANT - Jacques Tang

Les outils d’un community manager senior ou d'un ANT - Jacques Tang | Digital & Mobile Marketing Toolkit | Scoop.it
Une liste complète d'outils pour un community manager senior ou un ANT: plateformes de réseaux sociaux, infographie, veille, bookmark, et le reste. Yaka!

Via Jacques Tang
sophiedesc's insight:

Management et monitoring des réseaux sociaux, E-réputation et veille concurrentielle, bookmark, création de contenu, etc - Une liste de 24 outils, des plus connus aux moins classiques.  

 

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Jacques Tang's curator insight, January 21, 12:36 AM

Vous cherchez une liste complète multi usages pour gérer vos réseaux sociaux: voici les 24 outils qu'il vous faut.

Martine Le Jossec's curator insight, January 22, 4:31 AM

Enfin, un article très précieux pour les CM à garder sous le coude ! 
Par Jacques Tang 

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Getting Authorship to Work: A Moz.com Case Study

Getting Authorship to Work: A Moz.com Case Study | Digital & Mobile Marketing Toolkit | Scoop.it
We all know authorship is important, but it can be really hard to get working properly. Here's how we (finally) got authorship working the way it should on Moz.com.
sophiedesc's insight:

Troubleshooting G+ authorship?

Read these 4 takeaways from Moz, it might help!

"

You can't always trust the validator tool. Check your SERPs (in an incognito window or with personalization turned off) to be sure.Google takes any instance of "by (person's name)" seriously, so if you're getting the wrong author snippet, check for that first.Adding nicknames in Google+ is much less effective than using your real name. Wherever possible, use real first and last names to get author snippets.For more on troubleshooting authorship, read Mark Traphagen's post from last year (notice I didn't say "this post by…" well, you get the idea)."

 

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Do App Download Numbers Really Matter?

Do App Download Numbers Really Matter? | Digital & Mobile Marketing Toolkit | Scoop.it
When you deploy your app and kickstart the marketing campaign, you start tracking a set of metrics to measure the success of your application. But everything depends on how you define success and on your vision of the app's goals.
sophiedesc's insight:

"Whatever, if it doesn't offer great user experience, it won't be a success."

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Why Your Business Needs A Link Building Strategy

Why Your Business Needs A Link Building Strategy | Digital & Mobile Marketing Toolkit | Scoop.it
Maddie Russell from Square Social discusses the business benefits of an effective link building campaign and how an SEO company can help you build one.
sophiedesc's insight:
"By establishing relevant inbound links, you’ll improve your website’s search engine ranking and help make your site known. "
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How To Make Attractive QR Codes - exploreB2B

How To Make Attractive QR Codes - exploreB2B | Digital & Mobile Marketing Toolkit | Scoop.it
Unitag QR Code Generator Review
Unitag Live is a website that lets you create and customise QR codes in a huge variety of ways. More free online QR code generators have limited ...

Via Thomas Faltin
sophiedesc's insight:

Try Unitag free QR Code generator - and get creative with your QR Codes! Thanks Rebecca Caroe for this great review :) 

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How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective

How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective | Digital & Mobile Marketing Toolkit | Scoop.it
Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love? You can typically get this data by auditing e
sophiedesc's insight:

+++ discover this great free tool and get to know why and how your competitors are doing better than you ! 

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The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger

The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger | Digital & Mobile Marketing Toolkit | Scoop.it

If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs. 

This post is an attempt to give you some advice on how to leave comments effectively and what to avoid.

sophiedesc's insight:

Useful advice to read before leavin comments on blogs: 

7 benefits, 1 challenge, 4 types of commenters. 

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Optimisez l'impact de vos tweets grâce aux Twitter Cards - YouSeeMii

Optimisez l'impact de vos tweets grâce aux Twitter Cards - YouSeeMii | Digital & Mobile Marketing Toolkit | Scoop.it
Suite à notre piqûre de rappel concernant les techniques magiques du #Hashtag sur Twitter, je me suis rendu que nous n’avions jamais évoqué le sujet des Twitter cards sur ce blog ! Une faute professionnelle que j’assume totalement et que j’aimerais rattraper aujourd’hui Pas plus tard qu’hier j’ai encore vu une question sur un forum [&hellip...

Via Julien Coualan
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Julien Coualan's curator insight, March 25, 7:45 AM

A noter qu’il existe 8 typologies de twitter cards.

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Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider

Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider | Digital & Mobile Marketing Toolkit | Scoop.it
Who are the biggest B2B Marketing Influencers? In this list, I make my best attempt at identifying the top 50 twitter accounts you should follow...
sophiedesc's insight:

Great list! 

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Buyer Personas: The Keys to Content Marketing | Pamorama

Buyer Personas: The Keys to Content Marketing | Pamorama | Digital & Mobile Marketing Toolkit | Scoop.it
Buyer personas help you understand your audience and develop targeted, successful content marketing campaigns.

Via Thomas Faltin
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How to Get More Retweets

How to Get More Retweets | Digital & Mobile Marketing Toolkit | Scoop.it

Want to get more retweets? You may want to try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

Those insights, among others, come from a recent report by TrackMaven that investigated how language, time, and other factors impact the number of retweets a tweet receives.

sophiedesc's insight:

Higher average number of retweets: 


> on weekends, particularly on Sundays

> after work hours, particularly between 10-11 PM

& for tweets incl.

> 5 hastags average

> up to 6 mentions 

> images, particularly previews pics

> uppercase letters, particularly Tweets in all caps (please NO!!)

> more exclamation marks, particularly 6 and 9 (!!)

> the entire word "retweet", or "please"

 

See more on 

http://trackmaven.com/blog/2013/12/the-retweet-report/

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[SlideShare] Introduction au transmedia

[French] Introduction au transmedia donnée lors de la table-ronde organisée par le festival Premiers Plans le 21 janvier 2014.

Via Vincent Datin
sophiedesc's insight:

Avec quelques outils intéressants sur les derniers slides 

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Authorship et author rank de quoi parle-t-on ? > Blog AxeNet

Authorship et author rank de quoi parle-t-on ? > Blog AxeNet | Digital & Mobile Marketing Toolkit | Scoop.it
Cet article est destiné à mieux comprendre les différences entre authorship et Author rank dans le cadre du référencement sur Google.
sophiedesc's insight:

Pour ceux qui s'y perdent encore un peu entre l'Authorship, l'Author Rank, Google+, influence et contenu.

Illustrée par une infographie animée qui vaut le coup d'oeil : The Author Rank Building Machine

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Partage Social Media : 6 outils pour doper vos sites

Partage Social Media : 6 outils pour doper vos sites | Digital & Mobile Marketing Toolkit | Scoop.it
Les lecteurs souhaitent qu'on leur facilite l'interaction sociale avec vos contenus. Voici 6 outils de partage social media pour booster leur implication
sophiedesc's insight:

Une liste de 6 outils de partage sur les réseaux sociaux - à découvrir !

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La nouvelle page de résultats Google arrive... - Actualité Abondance

La nouvelle page de résultats Google arrive... - Actualité Abondance | Digital & Mobile Marketing Toolkit | Scoop.it
21 janvier 2014 - La nouvelle page de résultats de Google, donnant plus de visibilité aux titres des pages, arrive petit à petit chez les internautes français. Une évolution par Actualité Abondance
sophiedesc's insight:

Vos TITLE doivent être encore plus sexy ! 

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Digital & Mobile Marketing Toolkit | Scoop.it
Content is king. If you've been in marketing at all in the last few years, you've heard this mantra over and over again. The funny part is that it wasn't always true, even when many were trying to say it was.
sophiedesc's insight:

"52% of consumers say blogs have impacted purchase decisions."

 

>> Without inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

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10 Free Design Tools for Creating Stunning Visual Content

10 Free Design Tools for Creating Stunning Visual Content | Digital & Mobile Marketing Toolkit | Scoop.it
Get all the free tools and resources you need to take your visual content up a notch.
sophiedesc's insight:

As usual, great tips from Hubspot :)

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5 Ways Social Media Tools Can Make You More Effective - Business 2 Community

5 Ways Social Media Tools Can Make You More Effective - Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for your business, in order to save time and improve your results.

Here are 5 ways social media tools that can make you more effective.

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The State of Blogging

The State of Blogging | Digital & Mobile Marketing Toolkit | Scoop.it

The State of Blogging showing percentage of brand on blogs, blog influence on consumers, influencers biggest pains, and more!

sophiedesc's insight:

Find blogging, blog influence and blogger outreach stats & tips in this great infographic ! 

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