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Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Rescooped by sophiedesc from MOOC Francophone!

[SlideShare] Introduction au transmedia

[French] Introduction au transmedia donnée lors de la table-ronde organisée par le festival Premiers Plans le 21 janvier 2014.

Via Vincent Datin
sophiedesc's insight:

Avec quelques outils intéressants sur les derniers slides 

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Rescooped by sophiedesc from Transmedia: Storytelling for the Digital Age!

QR Codes Tell The Story

QR Codes Tell The Story | Digital & Mobile Marketing Toolkit |

"Imagine strolling around a new city with a map (printed or available as a PDF) that allowed you to access stories related to the area you are exploring?  But not just a story. Each QR code will take you to a webpage where you can read the story and choose your own way to continue the story out of a few different options."

Via The Digital Rocking Chair
sophiedesc's insight:

Storytelling meets Tourism, with an inspiring use of QR Codes!  

Bad Spoon's curator insight, September 9, 2013 10:23 PM

Une manière ludique de découvrir une ville via le Storytelling : un plan interactif intégrant des QR- codes.

Ces QR-codes permettent de lire les histoires d'auteurs locaux et de découvrir la ville sous un nouvel angle

Denyse Drummond-Dunn's curator insight, September 10, 2013 10:40 AM

Simple use of QR codes that really works. Be inspired!


Marco Gabrielli's curator insight, September 25, 2013 11:41 AM

"The stories will allow you to find the “hidden nooks and secret features” of a number of cities."


I codici QR permettono di scoprire le storie dei luoghi interessanti che fanno parte della propria città...

Rescooped by sophiedesc from Social Media, SEO, Mobile, Digital Marketing!

How to Develop Content Creating Company

How to Develop Content Creating Company | Digital & Mobile Marketing Toolkit |

As a brand, when you take up the same social accounts, it presents a challenge: you need content. And the more networks you want to make a presence on, the more original content you need to create.

Via Kamal Bennani
sophiedesc's insight:

"If you want to tell a story, you’ll need a storyteller" ... and you'll need content ! 

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Rescooped by sophiedesc from Transmedia: Storytelling for the Digital Age!

Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'

Via The Digital Rocking Chair
Dr. Pamela Rutledge's comment, May 27, 2013 1:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, May 31, 2013 10:06 PM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 12:10 AM

Interesting tool that could be adapted, I guess...