Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated

Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated | Digital & Mobile Marketing Toolkit | Scoop.it

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

 

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

sophiedesc's insight:

And if you need some more details to help you design your QR code campaign effectively, just download the ultimate guide of Unitag below and follow your 10 easy steps to mobile marketing success! :)

 

http://www.unitaglive.com/a/Ten_Commandments_of_QR_Code

 

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User Experience as a Multi Channel Customer Journey - The UX Review

User Experience as a Multi Channel Customer Journey - The UX Review | Digital & Mobile Marketing Toolkit | Scoop.it
How to design multi channel user experiences for users and not for singular devices or channels

Via Stephany Gochuico
sophiedesc's insight:

Great article about UX design and role for seamless multichannel and cross-device shopper experience !

"The design of applications must be tailored to the lifestyles of humans and NOT restricted to the limitations and capabilities of a single technical platform"

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Stephany Gochuico's curator insight, July 26, 2013 6:27 AM

4 phases of consumer life cycle:

1/ Discovery of a brand's services
2/ Engagement with brand experiences (online or offline)
3/ Conversion or brand service transactions
4/ Reward for loyal and repeated patronage of a brand