Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Rescooped by sophiedesc from digital marketing strategy
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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital & Mobile Marketing Toolkit | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by sophiedesc from visualizing social media
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[ Infographic] - 26 Things to Note Before You Develop a Website

[ Infographic] - 26 Things to Note Before You Develop a Website | Digital & Mobile Marketing Toolkit | Scoop.it

If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...


Via Lauren Moss
sophiedesc's insight:

Great planning checklist when developping your Website !

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Laser Focus Coaching's comment, April 25, 2013 5:53 PM
Great point Jayne.
Josie's comment, April 26, 2013 4:59 PM
Great points! I definitely would incorporate them into my workshops for entrepreneurs who may be just getting started or wondering why their site does not work!
AndySernovitz's curator insight, May 3, 2013 6:44 AM

There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic showing the basic things to note before someone or company develop a website...