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Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement

Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement | Digital & Mobile Marketing Toolkit | Scoop.it
Blog de Markentive, agence d'inbound marketing : Les meilleures alternatives à Hubspot pour faire de l'Inbound marketing gratuitement

 

Si vous êtes de nature à vouloir contrôler de manière plus libre et flexible l’ensemble de vos décisions marketing ou que vous avez le temps et les compétences nécessaires à l’intégration d’outils indépendants pour votre stratégie d’Inbound marketing, peut-être serez-vous plus heureux avec ces quelques alternatives … qui sont en plus pour la plupart gratuites !


Via Jacques Tang
sophiedesc's insight:

Voici donc 5 outils gratuits à utiliser pour une mise en place "traditionnelle" d'une stratégie d'inbound marketing -- qui peuvent remplacer (dans un premier temps, du moins) la fameuse "super-plateforme" intégrée Hubspot. 

 

On y retrouve les "classiques": Wordpress, Moz, Hootsuite, Mailchimp et Google Analytics/  

 

Plus un conseil, toujours bon à prendre: ne pas hésitez à "mettre les mains dans le cambouis" !  

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CTA optimisés: 20 conseils pour soigner vos Calls To Action

CTA optimisés: 20 conseils pour soigner vos Calls To Action | Digital & Mobile Marketing Toolkit | Scoop.it
Voici 20 conseils pour optimiser les calls to action de vos pages, prodigués par un des leaders mondiaux du webmarketing: HubSpot
sophiedesc's insight:

Petit rappel en 20 points pour des Calls To Action (CTA) efficaces ! 

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Summer: There’s No Better Time to Master Inbound Marketing!

Summer: There’s No Better Time to Master Inbound Marketing! | Digital & Mobile Marketing Toolkit | Scoop.it

Summer: There’s No Better Time to Master Inbound Marketing!

Even marketers need a little time off! A finely crafted inbound strategy allows you to sit back, enjoy the pool, and let interested leads find you (while you take all the credit). It’s not easy to optimize your inbound marketing though – so here are a few helpful resources put together by our friends at Marketo that make it a snap to get great quality leads through tactics like SEO, PPC, and social. 

1. The Inbound Marketers Guide to SEO and PPC: Discover how to fine tune your SEO and PPC efforts to ensure that interested buyers find you instead of your competitors. 
Click here: http://ow.ly/n1Dye ;

2. The Inbound Marketing Cheat Sheet: This cheat sheet summarizes the most critical tips and tricks you need to optimize your inbound efforts, plus offers insight on how measure success from your inbound channels. 
Click here: http://ow.ly/n1DHp ;

3. CMO Guide to Inbound Marketing: Explore the executive’s role in shaping an inbound strategy, including how to incorporate inbound efforts into your marketing mix, how to budget and staff for successful inbound marketing, and how to measure ROI. 
Click here: http://ow.ly/n1DPx ;

4. Amplify Your Impact -How to Multiply the Effects of Your Inbound Marketing: Once you’ve perfected your inbound strategies, discover how to incorporate them into your larger marketing mix and discover what activities give your inbound efforts the biggest boost. 
Click here: http://ow.ly/n1DZA ;

Remember, sharing is caring so feel free to Tweet this, post it to social media and forward to your friends & colleagues. 

Here’s to your success, 
Mike Crosson 
Moderator and Publisher 
www.SocialMediopolis.com

sophiedesc's insight:

& Don't forget to chech Hubspot's famous useful ressources... and pass your Inbound Marketing Certification this summer: 

 

http://bit.ly/13rWqxO

 

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | HubSpot | Digital & Mobile Marketing Toolkit | Scoop.it

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to find the right metrics that will get them credibility with the CEO and CFO, and show the real contribution of marketing to the bottom line.

 

I think the best marketing metrics look at the total cost of marketing, including program spend, salaries of the team, and overhead, and relate that cost to the results you care about -- revenue and customer acquisition. Other metrics like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus and what parts of your marketing process are broken; but most CEOs really just care about the cost and the net results, not the interim steps. This list of metrics is meant to focus on the most critical measures of marketing that your CEO will likely want to discuss with you.

 

Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 2013 11:03 PM

A look into the important metrics any marketer should be able to present to the CEO.