Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Verification Handbook: homepage

Verification Handbook: homepage | Digital & Mobile Marketing Toolkit | Scoop.it

Authored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.


Via Nik Peachey
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flea palmer's curator insight, February 10, 2014 5:55 AM

Excellent book, easy to read as presented as a series of case studies.

chua meng joo's curator insight, February 12, 2014 8:59 AM

What we need to think about in our daily info overload

dawsonloane's curator insight, March 3, 2014 9:37 AM

fascinating reading about UGC

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B2B Marketing Automation Tools 2013: The Marketer's Guide

B2B Marketing Automation Tools 2013: The Marketer's Guide | Digital & Mobile Marketing Toolkit | Scoop.it

Release of an updated and fresh version of the report B2B Marketing Automation Tools 2013: A Buyer’s Guide., designed specifically to help business-to-business marketers keep up with current trends, tools and vendors


Download it here ! 

sophiedesc's insight:

Here’s some of what the report covers:

What trends are driving the adoption of marketing automation tools?Who are the leading players in marketing automation?What capabilities do marketing automation tools provide?Does my company need a marketing automation tool?How are marketing automation platforms priced?

And a quick glance at the table of contents:

Marketing Automation Software Market OverviewMarketing Automation Market TrendsMarketing Automation Platform CapabilitiesChoosing a Marketing Automation PlatformConclusionVendor Profiles:Act-On SoftwareEloquaeTrigueHubSpotLoopFuseMarketoNeolaneOptifyPardotSalesFUSIONSales Engine International (formerly Manticore Technology)SilverpopTeradata AprimoResources
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[ Infographic] - 26 Things to Note Before You Develop a Website

[ Infographic] - 26 Things to Note Before You Develop a Website | Digital & Mobile Marketing Toolkit | Scoop.it

If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...


Via Lauren Moss
sophiedesc's insight:

Great planning checklist when developping your Website !

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Laser Focus Coaching's comment, April 25, 2013 5:53 PM
Great point Jayne.
Josie's comment, April 26, 2013 4:59 PM
Great points! I definitely would incorporate them into my workshops for entrepreneurs who may be just getting started or wondering why their site does not work!
AndySernovitz's curator insight, May 3, 2013 6:44 AM

There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic showing the basic things to note before someone or company develop a website...

Rescooped by sophiedesc from Internet Marketing Strategy 2.0
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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Digital & Mobile Marketing Toolkit | Scoop.it

Via Robin Good
sophiedesc's insight:

Trend analysis is the very first step towards Innovation, and this free Consumer Trend Canvas of Trendwatching.com will help you do that right, thanks to this useful analysis template and a comprehensive guide !  

 

http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf

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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Le Guide complet de l'Utilisateur LinkedIn

Le Guide complet de l'Utilisateur LinkedIn | Digital & Mobile Marketing Toolkit | Scoop.it
28 astuces afin de passer à la vitesse supérieure sur LinkedIn et exploiter toutes les possibilités cachées.

Via Aqui!Presse Formation&Conseils
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