Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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10 Steps to Effective Copywriting | How to Craft Compelling Copy

10 Steps to Effective Copywriting |  How to Craft Compelling Copy | Digital & Mobile Marketing Toolkit | Scoop.it
Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
Copywriting 101: How to Craft Compelling Copy Copywriting is one of the most essential elements of effective online marketing. The art and science of direc
sophiedesc's insight:
Great ressource to create compelling content for readers and search engines! "Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action."
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Which Email Keywords Get the Highest Open and Click-Through Rates? -

Which Email Keywords Get the Highest Open and Click-Through Rates? - | Digital & Mobile Marketing Toolkit | Scoop.it
Learn which email keywords trigger higher open and click-through rates (and which ones can sabotage your email marketing efforts!)

Via malek
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Emailing ording tips to (try to) make the difference in the very "spammy" holiday season 

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malek's curator insight, November 5, 2013 12:27 PM

The core promise of Email remains unchanged

- Be relevant.

- Ask for the sale.

- Make interaction as easy and convenient as possible.

- Keep people informed and involved.

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7 Scientifically-Backed Copywriting Tips to convert

7 Scientifically-Backed Copywriting Tips to convert | Digital & Mobile Marketing Toolkit | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
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"Devil really is in the details, especially when it comes to creating copy that converts" ! 

 

Check out these 7 very simple copywriting tips that wil convert your readers into buyers: 

1. Make em’ feel something

2. Be wary of “selling” savings

3. Sweat the small stuff

4. Embrace your devilish side

5. Don’t rely on adjectives alone

6. Include “power” words ("You, Free, Because, Instantly, New) 

7. Use transportation for persuasion

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Content Marketing Strategy: How To Create Killer Headlines

Content Marketing Strategy: How To Create Killer Headlines | Digital & Mobile Marketing Toolkit | Scoop.it
Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.
sophiedesc's insight:

Great tips by marketingland.com to find the perfect headlines:

track & test, understand and adapt to your audience, be creative and engage conversation with your target! 

 

+ Keep in mind some headline types examples: 

> The News Story 

> The Value Prop 

> The CTA 

> The How-To 

etc 

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A scientific guide to writing great headlines on Twitter, Facebook and your blog

A scientific guide to writing great headlines on Twitter, Facebook and your blog | Digital & Mobile Marketing Toolkit | Scoop.it

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?

The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog


Via Stéphanie Gagin
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A comprehensive guide based on Buffer research  to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful ! 

 

(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc) 

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Le Copywriting en 13 points | Infographie SEO

Le Copywriting en 13 points | Infographie SEO | Digital & Mobile Marketing Toolkit | Scoop.it

On est samedi, et c’est le rendez-vous hebdomadaire pour … l’infographie du week end ! Récemment, on parle souvent de SEO Copywriting, et comme j’ai reçu beaucoup de demandes pour de la rédaction web / SEO / Copywriting (ou rédaction publicitaire), j’ai décidé de lancer uneveille automatique avec mon logiciel de veille (ou plutôt de collecte) sur les infographies du copywriting.


Via Véronique Duong
sophiedesc's insight:

... et le N°13 confirme que le café reste un élément indispensable pour une bonne stratégie Copywriting! ;)

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Véronique Duong's curator insight, July 27, 2013 9:11 AM

Voici une de mes nouvelles découvertes grâce à ma veille : le Copywriting en 13 points ... infographic time !