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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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7 Effective Content Marketing Strategies for Small Business

7 Effective Content Marketing Strategies for Small Business | Digital & Mobile Marketing Toolkit | Scoop.it
Knowing how to effectively market content for a small business can help you to outshine competitors while adding to your success in terms of generating revenue and gaining loyal fans.
sophiedesc's insight:

7 Content Marketing Basics to keep in mind

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Digital & Mobile Marketing Toolkit | Scoop.it
Content is king. If you've been in marketing at all in the last few years, you've heard this mantra over and over again. The funny part is that it wasn't always true, even when many were trying to say it was.
sophiedesc's insight:

"52% of consumers say blogs have impacted purchase decisions."

 

>> Without inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

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5 Ways to Create More Strategic Content in 2014- unbounce

5 Ways to Create More Strategic Content in 2014- unbounce | Digital & Mobile Marketing Toolkit | Scoop.it
The 5-step guide for content marketers to step up their game in 2014 and create more strategic content.

Via Stefano Principato, malek
sophiedesc's insight:

What about you: of all the content you created in 2013, how much did you plan strategically?

 

Well, I'm sure  we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)

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Stefano Principato's curator insight, December 5, 2013 11:39 AM
Knowing media formats ahead of time helps you manage & prioritize your production schedule.
Myrtille Nury-Torras's curator insight, December 5, 2013 5:42 PM

Simple, intelligent et efficace, un "how to" à ajouter à votre liste de bonnes résolutions pour 2014.

Carol Sherriff's curator insight, December 6, 2013 1:37 PM

You will probably already know the 5 steps but this is well put together and a helpful reminder.

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2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] | Digital & Mobile Marketing Toolkit | Scoop.it

The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.

sophiedesc's insight:
> B2B Marketers considers Events, Case Studies, Webinars and Blogs as the most effective Content Marketing Tactics ! 

Here are the detailed stats included in this report: 

91% of B2B marketers use content marketing

Breakdown of B2B Content Marketing Tactics in Use:

87% of B2B content marketers us social media (other than blogs)83% of B2B content marketers use articles on their website78% of B2B content marketers use eNewsletters77% of B2B content marketers use blogs71% of B2B content marketers use case studies70% of B2B content marketers use videos70% of B2B content marketers use articles on other websites69% of B2B content marketers use in-person events61% of B2B content marketers use white papers59% of B2B content marketers use webinars or webcasts44% of B2B content marketers use research reports40% of B2B content marketers use micro sites38% of B2B content marketers use infographics38% of B2B content marketers use branded content tools33% of B2B content marketers use mobile content32% of B2B content marketers use eBooks31% of B2B content marketers use print magazines29% of B2B content marketers use books28% of B2B content marketers use virtual conferences27% of B2B content marketers use podcasts26% of B2B content marketers use licensed or syndicated content26% of B2B content marketers use mobile apps25% of B2B content marketers use digital magazines24% of B2B content marketers use print newsletters11% of B2B content marketers use games or gamification

B2B Content Marketing Tactics Usage Trends:

Use of research reports has risen from 25% in 2011 to 44% in 2012Use of video has risen from 52% in 2011 to 70% in 2012Use of mobile content has risen from 15% in 2011 to 33% in 2012Use of virtual conferences has risen from 10% in 2011 to 28% in 2012

Most Effective Tactics:

67% of B2B marketers rate in-person events as the most effective content marketing tactic64% of B2B marketers rate case studies as the most effective content marketing tactic61% of B2B marketers rate webinars or webcasts as the most effective content marketing tactic59% of B2B marketers rate blogs as the most effective content marketing tactic58% of B2B marketers rate videos as the most effective content marketing tactic58% of B2B marketers rate newsletters as the most effective content marketing tactic57% of B2B marketers rate research reports as the most effective content marketing tactic57% of B2B marketers rate white papers as the most effective content marketing tactic55% of B2B marketers rate eBooks as the most effective content marketing tactic53% of B2B marketers rate articles on website as the most effective content marketing tactic50% of B2B marketers rate articles on other websites as the most effective content marketing tactic50% of B2B marketers rate microsites as the most effective content marketing tactic49% of B2B marketers rate social media effective or very effective as a content marketing tactic

Content Distribution and Promotion:

87% of B2B marketers use social media to distribute content, up from 74% in 2011B2B marketers use an average of 5 social media sites to distribute content83% of B2B marketers use LinkedIn to distribute content80% of B2B marketers use Twitter to distribute content80% of B2B marketers use Facebook to distribute content61% of B2B marketers use YouTube to distribute content39% of B2B marketers use Google+ to distribute content26% of B2B marketers use Pinterest to distribute content23% of B2B marketers use Slideshare to distribute content12% of B2B marketers use Vimeo to distribute content10% of B2B marketers use Flickr to distribute content10% of B2B marketers use StumbleUpon to distribute content7% of B2B marketers use Instagram to distribute content7% of B2B marketers use Tumblr to distribute content6% of B2B marketers use Quora to distribute content

Organizational Goals:

79% of B2B marketers use content marketing to achieve brand awareness goals74% of B2B marketers use content marketing to achieve customer acquisition goals71% of B2B marketers use content marketing to achieve lead generation goals64% of B2B marketers use content marketing to achieve customer retention and loyalty goals64% of B2B marketers use content marketing to achieve thought leadership goals63% of B2B marketers use content marketing to achieve engagement goals60% of B2B marketers use content marketing to achieve website traffic goals45% of B2B marketers use content marketing to achieve lead nurturing goals43% of B2B marketers use content marketing to achieve sales goals

B2B Content Marketing Measurement:

60% of B2B marketers use web traffic to measure effectiveness of content marketing51% of B2B marketers use sales lead quality to measure effectiveness of content marketing45% of B2B marketers use social media sharing to measure effectiveness of content marketing43% of B2B marketers use sales quantity to measure effectiveness of content marketing41% of B2B marketers use direct sales to measure effectiveness of content marketing41% of B2B marketers use qualitative feedback from customers to measure effectiveness of content marketing41% of B2B marketers use SEO ranking to measure effectiveness of content marketing39% of B2B marketers use time spent on website to measure effectiveness of content marketing35% of B2B marketers use inbound links to measure effectiveness of content marketing26% of B2B marketers use benchmark lift of company awareness to measure effectiveness of content marketing24% of B2B marketers use increased customer loyalty to measure effectiveness of content marketing22% of B2B marketers use benchmark lift of product/service awareness to measure effectiveness of content marketing13% of B2B marketers use cross-selling to measure effectiveness of content marketing5% of B2B marketers use cost savings to measure effectiveness of content marketing

B2B Content Marketing Budgets:

54% of B2B marketers will increase their spend on content marketing over the next 12 months34% of B2B marketers spend on content marketing over the next 12 months will remain the same2% of B2B marketers spend on content marketing over the next 12 months will decreaseContent Marketing Budgets:33% of B2B marketing budgets are now allocated to content marketingCompanies with fewer than 10 employees allocate 42% of their marketing budget to content marketingCompanies with over 1,000 employees allocate 24% of their marketing budget to content marketing

Content Creation In-House and Outsourcing:

56% of B2B marketers create content in-house exclusively, an increase of 18% over 20111% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation65% of large companies outsource content creation and 44% overall outsource B2B content creation91% of B2B content marketers tailor their content in at least one way:59% of B2B content marketers segment content by individual decision maker profiles52% of B2B content marketers segment content by company characteristics42% of B2B content marketers segment content by stage in the buying cycle23% of B2B content marketers segment content by personalized content preferences8% of B2B content marketers do not segment content
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Comment organiser efficacement son marketing de contenu

Comment organiser efficacement son marketing de contenu | Digital & Mobile Marketing Toolkit | Scoop.it

structurer et organiser efficacement votre marketing de contenu


Via Jerome D. Simon
sophiedesc's insight:

Une stratégie de contenu est à planifier sur le long terme !

 

Quelques idées de contenu à publier tous les jours, toutes les semaines, tous les mois et tous les ans pour un impact réellement SEO et Trafic positif  et pour fidéliser vos visiteurs? 

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Jerome D. Simon's curator insight, October 21, 2013 8:12 AM

organisation par semaine/mois/année etc..

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99 types de contenu marketing

Fini le syndrome de la page blanche avec ces 99 types de contenu à proposer sur un blog Marketing notamment ...

Via inaativ
sophiedesc's insight:

A la recherche d'inspiration pour votre stratégie de Content Marketing? Voici un reminder très efficace des types de contenus que vous pourrez utiliser au quotidien! 

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Inbound Marketing : 5 étapes clés pour réussir votre stratégie ! [Infographie]

Inbound Marketing : 5 étapes clés pour réussir votre stratégie ! [Infographie] | Digital & Mobile Marketing Toolkit | Scoop.it
Découvrez les 5 étapes à suivre pour réussir son Inbound Marketing et faire venir les clients vers soi !

Via Stéphanie Gagin
sophiedesc's insight:

1. Créez du contenu de valeur pour toutes les étapes du cycle d’achat

2. Invitez des personnes qui ont besoin de vos produits ou services

3. Convertissez les visiteurs en prospects

4. Transformez vos prospects en clients satisfaits

5. Analysez et modifiez votre stratégie marketing

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14 Manières d'Obtenir plus de Partages sur Facebook [Infographie] | Emarketinglicious

14 Manières d'Obtenir plus de Partages sur Facebook [Infographie] | Emarketinglicious | Digital & Mobile Marketing Toolkit | Scoop.it
Si vous souhaitez réussir sur Facebook, avoir une Page Facebook n'est pas suffisant. Vous devez l'animer, créer de l'engagement et favoriser les interactions

Via Jerome Pernollet
sophiedesc's insight:

"Plus vous amènerez votre communauté à partager votre contenu, meilleure sera votre visibilité sur Facebook. De plus, vous attirerez ainsi de nouveaux membres pour votre Page Facebook"

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Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité

Comment mieux se faire remarquer par le marketing de contenu, à travers la surabondance d’information utile et divertissante publiée sur Internet.


Via Raymond Piombino
sophiedesc's insight:

Bâtir une stratégie de contenu en 6 étapes

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Seven Tips to Stimulate Your Email Marketing Creativity

Seven Tips to Stimulate Your Email Marketing Creativity | Digital & Mobile Marketing Toolkit | Scoop.it
Do you ever find yourself staring at a blank screen and really struggling to come up with good ideas for your email marketing campaigns and newsletters?

If you are looking for email marketing inspiration, here are seven places you can turn to in order to really get those creative juices flowing.

sophiedesc's insight:

1. Use a Global Calendar

2. Subscribe to Other Lists

3. Talk to Your Customers

4. Follow the News

5. Check the Weather Forecast

6. Complement Your Suppliers/Manufacturers’ Marketing Activities

7. Get Deep into Your Analytics

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Guide de l'Inbound Marketing en 6 étapes

Guide de l'Inbound Marketing en 6 étapes | Digital & Mobile Marketing Toolkit | Scoop.it
L'inbound marketing c'est s'adapter aux attentes de la cible afin d'attirer du trafic sur le site web et ainsi convertir les visiteurs en clients.

 

Comme pour toute stratégie marketing et en particulier pour le marketing de contenus il faut planifier les différentes étapes avant de débuter le processus. Le but étant de s’adapter le mieux possible aux attentes de la cible afin d’attirer du trafic sur le site web et ainsi convertir les visiteurs en clients.

Voici un guide reprenant les étapes essentielles pour gérer au mieux sa stratégie d’Inbound Marketing.


Via Stéphanie Gagin
sophiedesc's insight:

1. Etablissement de la stratégie d’inbound marketing: 

Identifier la cible, Mettre en place les call to action, Créez les éléments de votre campagne virale

 

2. Créer et gérer un site web performant

Choisir un bon hébergeur, Choisir un bon nom de domaine, Faire un plan du site web

 

3. Générer du trafic sur le site web

Le blog, Les médias sociaux, Le SEO, Les bannières cliquable

 

4. Convertir les visiteurs en membres

 

5. Convertir les membres en clients

 

6. Mesurez l’impact de toutes vos actions!

 

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Que peut faire le Community Manager pour vous ?

Que peut faire le Community Manager pour vous ? | Digital & Mobile Marketing Toolkit | Scoop.it
Le Community Manager est celui qui joue aujourd'hui un rôle important dans l'animation de communautés sur les réseaux sociaux. Quelles sont ses tâches ?

Via Arobasenet, Denis Liotta 
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Philippe Villette's curator insight, August 9, 2013 2:24 AM

Factotum, l'animateur de communautés doit bien être intégré au réseau de communication interne de l'entreprise pour être efficace.
Son champs de compétences et sa capacité d'intervention doivent bien être explicités.

Aurélien Dalibert's comment, August 9, 2013 8:23 AM
je scoop cet article merci http://www.scoop.it/t/mass-marketing-innovations
Attraptemps's curator insight, August 19, 2013 6:51 AM

Définir le rôle du community manager dans votre stratégie sociale : voici les principales tâches qu'il effectue.

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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Digital & Mobile Marketing Toolkit | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via Geoffrey Laloux
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Geoffrey Laloux's curator insight, August 7, 2013 9:18 AM

1. Your content should serve your audience, not your company

2. Volume and speed trump perfection and polish

3. Content is wasted without a call to action

4. You're creating more content than you realise

5. You don't have to create everything you publish

6. If content is king, engagement is the royal army

7. Your video department doesn't have to look like a TV studio

8. Unlock the potential of your employees, customers, partners and influencers

 

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Buyer Personas: The Keys to Content Marketing | Pamorama

Buyer Personas: The Keys to Content Marketing | Pamorama | Digital & Mobile Marketing Toolkit | Scoop.it
Buyer personas help you understand your audience and develop targeted, successful content marketing campaigns.

Via Thomas Faltin
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The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger

The Ultimate Guide to Leaving Comments On Blogs : @ProBlogger | Digital & Mobile Marketing Toolkit | Scoop.it

If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs. 

This post is an attempt to give you some advice on how to leave comments effectively and what to avoid.

sophiedesc's insight:

Useful advice to read before leavin comments on blogs: 

7 benefits, 1 challenge, 4 types of commenters. 

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10 Steps to Effective Copywriting | How to Craft Compelling Copy

10 Steps to Effective Copywriting |  How to Craft Compelling Copy | Digital & Mobile Marketing Toolkit | Scoop.it
Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
Copywriting 101: How to Craft Compelling Copy Copywriting is one of the most essential elements of effective online marketing. The art and science of direc
sophiedesc's insight:
Great ressource to create compelling content for readers and search engines! "Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action."
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How to Develop Content Creating Company

How to Develop Content Creating Company | Digital & Mobile Marketing Toolkit | Scoop.it

As a brand, when you take up the same social accounts, it presents a challenge: you need content. And the more networks you want to make a presence on, the more original content you need to create.


Via Kamal Bennani
sophiedesc's insight:

"If you want to tell a story, you’ll need a storyteller" ... and you'll need content ! 

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7 Scientifically-Backed Copywriting Tips to convert

7 Scientifically-Backed Copywriting Tips to convert | Digital & Mobile Marketing Toolkit | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
sophiedesc's insight:

"Devil really is in the details, especially when it comes to creating copy that converts" ! 

 

Check out these 7 very simple copywriting tips that wil convert your readers into buyers: 

1. Make em’ feel something

2. Be wary of “selling” savings

3. Sweat the small stuff

4. Embrace your devilish side

5. Don’t rely on adjectives alone

6. Include “power” words ("You, Free, Because, Instantly, New) 

7. Use transportation for persuasion

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YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do | Digital & Mobile Marketing Toolkit | Scoop.it
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.

Via Bonnie Burns
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Brett.Ashley.Crawford's curator insight, October 2, 2013 10:59 AM

youtube is the art marketers visual story -- and the perfect way to reach the under 35 crowd. Great addition!

Mumtaz Khan's curator insight, October 3, 2013 4:03 AM

http://wholewnews.blogspot.com/

Get the latest national, international, and political news at wholewnews.blogspot.com

Clever Maniacs's curator insight, October 3, 2013 1:10 PM

Some times the comments are better than the videos on YouTube! How many of you read YouTube comments? I can't be the only person and thinks they can be entertaining....

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Content Curation Guide for SEO

Content Curation Guide for SEO | Digital & Mobile Marketing Toolkit | Scoop.it

As we all know, fresh content is intrinsically linked to SEO success and for this reason a lot of SEO copywriting services are employed by companies and website owners. In addition to this, content curation can be used as an additional tool to promote and achieve effective search engine optimization.


Via Marc Rougier, Boyé, Marc Laliat
sophiedesc's insight:

"Good curation refers to the ability of being able to spot relevant and noteworthy insights and choose those as opposed to the fluff."

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 6:53 AM

Content Curation Guide for SEO | 

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Comment communiquer en BtoB sur les réseaux sociaux ?

Comment profiter de toute la force des réseaux sociaux pour communiquer en BtoB, faire grossir son audience et développer son business sur Internet

Via Véronique LIORET
sophiedesc's insight:

A retenir: 

 

> Les réseaux sociaux générent 2% du trafic des sites BtoB et représentent 4,75% en terme d'opportunités d'affaires (lead generation).

 

> Facebook apporte le plus de trafic sur les sites BtoB (54% de redirection) loin devant Twitter (32%) et même LinkedIn (14%). 

 

> Twitter est roi en terme de lead generation BtoB (82% des résultats) et de taux de conversion (2,17%). 

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Why Influencers are Key To Your Content Marketing Strategy

Why Influencers are Key To Your Content Marketing Strategy | Digital & Mobile Marketing Toolkit | Scoop.it

It’s no secret that one of the business areas most impacted by the digital age is marketing. For every plugged-in marketer excited that part of their role now includes posting on Facebook and reading blogs, there are two others struggling to get their heads around the pace and volume of digital information, both how to consume and create it.


Via Geoffrey Laloux
sophiedesc's insight:

"With the increased focus on content, some marketers make the mistake of thinking the answer is to build a content-making-machine and then blast that content out to as many digital platforms as possible. 

 

But that approach is simply a shortsighted attempt to take the old advertising paradigm and feed it long-form content instead of ads.

Content marketing strategies must serve the customer first, not the marketer. In order to do that, content has to actually engage people with useful information, not lecture them.

One powerful way to do that is to partner with the digital influencers consumers are engaging with way before they land on a brand website." 

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Geoffrey Laloux's curator insight, August 15, 2013 2:54 PM

Incorporating influencer marketing should be a critical component to any brand’s content marketing strategy.  It is the key to scaling the creation and distribution of stories that are trusted and shared by the consumers they are meant to reach.

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Secrets du digital marketing | Infographie SEO

Secrets du digital marketing | Infographie SEO | Digital & Mobile Marketing Toolkit | Scoop.it

Belle (et longue) infographie SEO / webmarketing


Via Véronique Duong
sophiedesc's insight:

SEO, Analytics, Content Marketing, Paid et Conversion: les outils et astuces en une infographie! 

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Véronique Duong's curator insight, August 12, 2013 6:16 AM

Les quelques secrets du digital marketing en une infographie !

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Le SEO en une image > Actualités Référencement

Le SEO en une image > Actualités Référencement | Digital & Mobile Marketing Toolkit | Scoop.it

Faire comprendre le référencement en une image, c'est l'objectif de cette infographie qui aidera sans doute ceux qui veulent résumer les pratiques visant à renforcer la visibilité d'un site Internet sur les moteurs de recherche.

Volontairement simple, malgré la complexité globale d'une stratégie de référencement efficace, l'infographie est complétée par des explications plus détaillées. Les plus aguerris trouveront des explications en profondeur parmi les articles de notre blog SEO.

 

Cette infographie référencement est avant tout un schéma généraliste destiné à faire percevoir l'ensemble des facteurs qui influencent le positionnement d'un site sur les moteurs... et le travail à accomplir pour permettre à votre site de faire son trou parmi les millions d'autres sites existants.


Via Gilles Le Page
sophiedesc's insight:

Les facteurs clés du SEO en une infographie. 

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26 conseils, idées pour Optimiser le contenu d’un site internet

26 conseils, idées pour Optimiser le contenu d’un site internet | Digital & Mobile Marketing Toolkit | Scoop.it

 Conseils et idées pour optimiser le contenu d'un site web et réussir à être parmi les premières positions sur Google


Via Digitives
sophiedesc's insight:

Quelques idées pour alimenter au quotidien le contenu de votre site internet:

 

1. Rafraîchissez votre contenu existant

2. Créer un blog

3. Infographies et chiffres

4. « Checklist » Listes de contrôle – Listes de vérification

5. Documents imprimables

6. Interviews – Quiz

7. Livres blancs – en anglais « White papers »

 8. Vidéos

9. Chronologie

10. Appâts de l’égo !

11. Répondre aux questions et aux commentaires des gens

12. Organiser un concours

13. Créer des cartes annotées (map)

14. Profiter des événements et des actualités

15. Ecrire un E-book (Déjà écrivain ou devenir écrivain, auteur ou éditeur)

16. Etudes de cas

17. Journée dans la vie !

18. Organisez une séance de chat sur Twitter

19. Nouvelles et actualités

20. Guide pratique – L’expression magique « Comment »

21. Traits, caractéristiques ou particularités réguliers (ères)

22. Présentation différente – Diapositif

23. bulletin e-mail – Newsletters

24. Invitez les experts

25. Expérience / recherche

26. Les versions en ligne de contenu hors connexion

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Pme Référencement's comment, August 27, 2013 4:36 AM
Très bon résumé, merci Sophie