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Younger generations are the first to embrace new technologies, but Baby Boomers drive the real revenue. Here's how to develop apps that won't be trashed by this generation.
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Contrary to what you might expect, Baby Boomers aren't crusading against modern technology. Instead, they're spending time and money to embrace it. Dishing out more on devices than Gen X or Gen Y, Boomers spend an average of $650 per month on new technology and account for 40 percent of all customers who pay for a wireless service. And while younger generations are the first to adopt new technologies, it's Baby Boomers' adoption that drives the real growth. Using the latest smartphones and tablets to socialize, shop, stay connected and entertained, one-third of Boomers shop online and spend almost $7 billion a year when they do.
From incorporating voice commands to using simple interfaces, app developers must begin catering to Baby Boomers' niche mobile needs. As a generation that's poised to make up half the U.S. population and control 70 percent of its disposable income by 2017, Baby Boomers are a cohort that businesses can't ignore when mapping out their mobile strategy.
Here are five tips for developing apps for Boomers.
"the more Boomers have to type, scroll, or zoom within an app, the less they will use it." The post explains how should be a Boomer friendly app.