Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde !

Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde ! | Digital & Mobile Marketing Toolkit | Scoop.it

Avec 1,3 millions d'utilisateurs dans 186 pays, la plateforme clé en main de la start-up marketing mobile UNITAG fait des adeptes aux 4 coins de la planète avec des outils en ligne innovants et simples d'utilisation.


Via Unitag - Mobile Marketing
sophiedesc's insight:

Avec une croissance de +235% en 2013, la startup toulousaine de marketing  mobile UNITAG séduit à la fois particuliers et agences, marques, enseignes, institutions à l’international, avec de belles références comme Séphora, Cacharel, Spotify, Le Monde, Publicis, Havas, Michelin etc.


L'objectif à court terme est de se positionner comme le spécialiste des portes d'ent (Web mobile, QR Codes, NFC etc.)

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Unitag - Mobile Marketing's curator insight, April 4, 2014 12:08 PM

Une "success story à la française" : Créée en 2011 par 5 étudiants ingénieurs, la start-up toulousaine Unitag s'exporte aujourd'hui dans 186 pays, avec plus d'un million d'utilisateurs de sa plateforme marketing mobile. 

 

Caroline Blanchet's curator insight, June 10, 2014 11:22 AM

Une belle success story française à l'heure de la #French Tech !

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Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated

Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated | Digital & Mobile Marketing Toolkit | Scoop.it

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

 

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

sophiedesc's insight:

And if you need some more details to help you design your QR code campaign effectively, just download the ultimate guide of Unitag below and follow your 10 easy steps to mobile marketing success! :)

 

http://www.unitaglive.com/a/Ten_Commandments_of_QR_Code

 

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5 Essential Reports Marketers Should Use to Measure their Mobile App Performance - Business 2 Community

5 Essential Reports Marketers Should Use to Measure their Mobile App Performance - Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an accurate picture of the value of your mobile marketing efforts. Mobile isn’t just a siloed part of your brand. It is a representation of your entire brand that users will want to engage with. Mobile marketers need to think critically to measure the metrics that matter most to the bottom line.

 

These are five types of reports marketers should use to measure their mobile performance:

 


Via Russ Merz, Ph.D.
sophiedesc's insight:

Keep in mind: defining and tracking metrics that matter, such as funnels, cohorts, retention, loyalty or Lifetime Value will hellp you better understand  your app's users and optimize your mobile marketing strategy  for success. 

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How To Make Attractive QR Codes - exploreB2B

How To Make Attractive QR Codes - exploreB2B | Digital & Mobile Marketing Toolkit | Scoop.it
Unitag QR Code Generator Review
Unitag Live is a website that lets you create and customise QR codes in a huge variety of ways. More free online QR code generators have limited ...

Via Thomas Faltin
sophiedesc's insight:

Try Unitag free QR Code generator - and get creative with your QR Codes! Thanks Rebecca Caroe for this great review :) 

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Proven Tips And Tricks For Mobile Marketing Success

Proven Tips And Tricks For Mobile Marketing Success | Digital & Mobile Marketing Toolkit | Scoop.it
Do you know anything about mobile marketing? What kind of marketing plans can you come up with? Would you like to improve your current one? Is what you are doing helping or hindering your business?

Via Thomas Faltin
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