Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital & Mobile Marketing Toolkit | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith, malek
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malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

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Partage Social Media : 6 outils pour doper vos sites

Partage Social Media : 6 outils pour doper vos sites | Digital & Mobile Marketing Toolkit | Scoop.it
Les lecteurs souhaitent qu'on leur facilite l'interaction sociale avec vos contenus. Voici 6 outils de partage social media pour booster leur implication
sophiedesc's insight:

Une liste de 6 outils de partage sur les réseaux sociaux - à découvrir !

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How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective

How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective | Digital & Mobile Marketing Toolkit | Scoop.it
Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love? You can typically get this data by auditing e
sophiedesc's insight:

+++ discover this great free tool and get to know why and how your competitors are doing better than you ! 

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Digital & Mobile Marketing Toolkit | Scoop.it

Via Jerome D. Simon, Geoffrey Laloux
sophiedesc's insight:

+++ A very comprehensive lists of useful tools and softwares for every single step of your content marketing process. 


Lead Tracking Tools

Webtrends 

mixpanel 

Woopra 

Compete 

Kissmetrics 

Marketing.ai 

Google Analytics 

Marketing Automation

Pardot 

Genius 

Marketo 

Eloqua 

Act-on 

Silverpop 

HubSpot 

Personalization

Monetate 

Demandbase 

40 Nuggets 

Email Marketing Tools

Constant Contact 

iContact 

Campaign Monitor 

Social Media Management & Listening Tools

Sprinklr 

Tweetdeck 

Hootsuite 

Buffer 

Social Media

Twitter 

Facebook.com 

Pinterest.com 

LinkedIn 

Google+ 

Blogging & CMS

Percussion 

Tumblr 

WordPress

Livejournal 

Drupal

Paid Distribution Networks

Brightcove 

PR Newswire 

SlideShare 

Cadence9 

Content Promotion Tools

ContentGain 

Disqus 

OneSpot 

Gravity 

Outbrain.com 

Webinar Tools

ReadyTalk 

Webex

BrightTalk 

GoToMeeting 

Sources for Content Creation

Scripted 

Textbroker 

Skyword

Brafton 

Zerys 

Contently 

Content Curation Tools

Curata 

Scribit 

Magnify 

Content Optimization Tools

InboundWriter 

Scribe 

Optimizely 

Parse.ly 

SEOmoz 

Content Enrichment Tools

Zemanta 

Storify 

Silk 

Graphicly 

Content Collaboration Tools

Compendium 

Divvy

GatherContent 

Google Drive –

Kapost 

SocialCast 

Content Authoring Tools

Easelly 

Visual.ly 

Adobe Creative Cloud 

KnowledgeVision 

Brainshark 

Prezi 

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Jerome D. Simon's curator insight, November 14, 2013 11:16 AM

La carte du contenu, tous les outils (ou presque) pour gérer son contenu !

Stefano Principato's curator insight, November 14, 2013 5:39 PM

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, others help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.

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Little-Known Google Marketing Resources You Should Consider Using — socialmouths

Little-Known Google Marketing Resources You Should Consider Using — socialmouths | Digital & Mobile Marketing Toolkit | Scoop.it
Are you aware of all the marketing power tools Google can provide for your online business? Here are some you should consider adding to your marketing toolbox
sophiedesc's insight:

Do you know Google Global Market Finder, Think insights or Tag Manager? If not, this article of Traian Neacsu (socialmouths.com) is definitely worth reading for you ! 

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DebateGraph

DebateGraph | Digital & Mobile Marketing Toolkit | Scoop.it
Debate map visualization of: 12,000+ maps and counting! Click on the bubbles to learn more – and log-in to create free public and private maps on any topic.

Via Nik Peachey
sophiedesc's insight:

Un outil à découvrir pour tous les fans de Mind-mapping comme moi, offrant plus d'interactivité et surtout la possibilité d'intégrer et visualiser directement les informations de chaque topic sans sortir de la carte.

 

Petit bémol cependant sur le design général, qui gagnerait à être "modernisé".   

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Camelia Mojica Rodríguez's comment, August 11, 2013 9:44 AM
Buen día Gilberto, recibe un saludo desde Tabasco y te comento que cada día es un paso en firme que damos para lograr lo que gentilmente ustedes nos compartieron en México. Muchas gracias.
Dico Krommenhoek's curator insight, August 12, 2013 5:31 AM

Dit ziet er goed uit. In verschillende views kan de mindmap worsten gebruikt om sterkte van ingebrachte ideeën weer te geven, of context te bieden.

http://youtu.be/32InMNjO4tQ om enkele mogelijkheden te bekijken

Martha Schade's curator insight, August 13, 2013 6:31 AM

What a great way to develop your own maps. Have a look at the video to get an idea of the possibilities! 

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Hashtagify. Trouver les bons hashtags pour Twitter. - Les outils de la veille

Hashtagify. Trouver les bons hashtags pour Twitter. - Les outils de la veille | Digital & Mobile Marketing Toolkit | Scoop.it
Hashtagify. Outil qui sert à affiner votre choix d’hashtag lorsque vous rédigez un tweet et trouver des hashtags similaires.
sophiedesc's insight:

http://hashtagify.me

Un outils bien pratique pour la veille et la rédaction:

Explorer visuellement les mots-clés les plus tendances sur Twitter ainsi que les derniers Tweet populaires associé à un thème et détecter les 6 plus gros influenceurs.

 

Juste dommage que la recherche ne puisse pas être délimitée par pays/langue.

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40 Free Online Tools and Software to Improve Your Workflow - noupe

40 Free Online Tools and Software to Improve Your Workflow - noupe | Digital & Mobile Marketing Toolkit | Scoop.it
Charts and graphs are the most effective ways to show the relationship between two different and interlinked entities. On a web page, a comprehensively designed flowchart, diagram or graph can be worth a thousand words.
sophiedesc's insight:

Useful collection of 40 free web services to create designed flowcharts, diagrams and graphs: 

 

FLOWCHARTS, WORKFLOW, & Co: 

 

DrawAnywhere, Gliffy, JGraphpad, yED Graph Editor, Graphviz, SimpleSeating.  

 

CHARTS / DIAGRAMS: 

 

ChartDemo, Track-n-Graph, Barchart, ChartGizmo, CreateAGraph, Fooplot, FusionCharts Google Gadget, MGraph, Plotr, Plotkit, Rich Chart Live, Online CHart Generator, DIY Chart, Chartle.net, ChartGo, JS Chart, Pie Chart Tool, Piecolor, Hohli Charts, CSS Chart Generator, Chartpart, Google Chart Tools, amCharts Visual Editor, Pie Chart Maker, Online Chart Tool, OWT Chart Generator, Chart Maker, Highcharts, Google Chart Generator, XML/SWF Charts. 

 

MINDMAPPING

Bubbl, Mindomo, Mindmeister.

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Outils de veille gratuits - Mind Map

Outils de veille gratuits - Mind Map | Digital & Mobile Marketing Toolkit | Scoop.it
Outils de veille gratuits du Net - Mind Map
sophiedesc's insight:

Un petit aperçu sous forme de MindMap sur les outils en ligne existants pour une veille 2.0 efficace!  

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7 Applications Twitter Gratuites Pour Faire De L'analytics

7 Applications Twitter Gratuites Pour Faire De L'analytics | Digital & Mobile Marketing Toolkit | Scoop.it
Vous utilisez Twitter pour promouvoir votre entreprise ? Savez-vous comment mesurer l'engagement ou l'impact de votre compte ? Connaissez-vous l'évolution du nombre de vos abonnés au cours des derniers mois ?
sophiedesc's insight:

Petit rappel de quelques outils utiles pour analyser son compte et son audience Twitter

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Outil : analyser son audience Twitter avec PeekAnalytics

Outil : analyser son audience Twitter avec PeekAnalytics | Digital & Mobile Marketing Toolkit | Scoop.it

Il existe des centaines d’outils permettant d’analyser votre présence sur Twitter : cela va de l’analyse d’influence, d’engagement à celle de vos followers. Au Blog du Modérateur, nous aimons beaucoupTwitonomy, très complet. Mais certains ont besoin d’outil dans une perspective purement marketing.PeekAnalytics se positionne comme un outil d’analyse démographique d’audience.

sophiedesc's insight:

Un outil d'analyse d'audience gratuit et pointu pour savoir qui se cachent derrière vos followers ou les audiences de n'importe quel mot clé, hashtag url ou mention. 

 

Leur credo « Ce que Nielsen a fait pour les audiences TV et radio, PeekAnalytics le fait pour les audiences social media« . 

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Amazing Videos and Presentations created with PowToon

Amazing Videos and Presentations created with PowToon | Digital & Mobile Marketing Toolkit | Scoop.it
PowToon is a brand new presentation tool that allows you to create animated presentations and cartoon style videos just by dragging and dropping.
sophiedesc's insight:

New video and presentation generation tool - free and easy to use! 

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Screenfly : outil pour tester l'affichage multi-devices

Screenfly : outil pour tester l'affichage multi-devices | Digital & Mobile Marketing Toolkit | Scoop.it
Test your website on any screen size including desktops, tablets, televisions, and mobile phones.

Via Ma veille
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SMToolbox: Reviews and Information on Social Media Marketing Tools

SMToolbox: Reviews and Information on Social Media Marketing Tools | Digital & Mobile Marketing Toolkit | Scoop.it

Almost every week we see the launch of a new social media tool or the acquisition of a marketing software company. The market is crowded, complex and changing. It ranges from large digital marketing suites to point tools for specific social media networks. 

 


Via Kamal Bennani
sophiedesc's insight:

scheduling and management (examples - Hootsuite, SproutSocial, Buffer, Oktopost, Socialoomph)

influencer outreach (examples - 33Across, Followerwonk, Engagor, Appinions, InkyBee, Twtrworld, Tribrr, Commun it, Sverve, BuzzStream, Twellow, Tapinfluence, Littlebird)

social content search (examples - BuzzSumo, Topsy, Bottlenose, Socialcrawlytics, TwazzUp)

brand watch and listening (examples - Mention, Radian6, SocialMention, Sysomos, Hearsay social, UberVu, Attensity, Simply measured, Socialmotus, Trackur, Twitonomy)

competitor tracking (examples - many of the above plus Rival IQ, Zuum, SocialBakers)

social analytics (examples - Moz, SimplyMeasured, Topsy, Gnip, Datasift, Sum All, Quintly)

content curation (examples - Scoop.it, Curatar, BuzzSumo)

network growth (examples - many of the above such as Triberr plus Crowdbooster and Socialbro)

 

+ Network specific tools such as:

Twitter (examples Followerwonk, Twtrland, Twellow, Tweriod, Topsy)Facebook (examples Likealyzer, Agorapulse, EdgeRankChecker)Google+ (examples Circlescope, Circlecount, Allmyplus)
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5 Ways Social Media Tools Can Make You More Effective - Business 2 Community

5 Ways Social Media Tools Can Make You More Effective - Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for your business, in order to save time and improve your results.

Here are 5 ways social media tools that can make you more effective.

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25 Random, Must-See Social Media Tools

25 Random, Must-See Social Media Tools | Digital & Mobile Marketing Toolkit | Scoop.it
View these must-see social media tools.

 

Let’s face it; there are a plethora of unknown tools that help enhance our social media strategy and execution. The search for these tools is cumbersome so I have included a list of 25 random must-see social media tools for you to review. 

sophiedesc's insight:

Have a look at these Social Media Management, Analytics & Promotion Tools selected by Juntae DeLane - including a lot of new tools I didn't know/I have to test!!

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Digital & Mobile Marketing Toolkit | Scoop.it

Via Robin Good
sophiedesc's insight:

Trend analysis is the very first step towards Innovation, and this free Consumer Trend Canvas of Trendwatching.com will help you do that right, thanks to this useful analysis template and a comprehensive guide !  

 

http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf

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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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10 Free Awesome Infographics Tools

Awesome tools Infographics 10 free awesome Infographics tools by Esmeralda Diaz-Aroca
sophiedesc's insight:

1. Vizualize.me (visual resume)

2. Hohli Online (Charts Builder)

3. Piktochart (Infographics) 

4. Icon Archive (Icons) 

5. Easel.ly (Infographics) 

6. Visual.ly (Infographics) 

7. Infogr.am (Infographics) 

8. Venngage (Infographics) 

9. Wordle (Word clouds)

10. Tagxedo (Word clouds)

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23 outils collaboratifs avec tutoriels

23 outils collaboratifs avec tutoriels | Digital & Mobile Marketing Toolkit | Scoop.it

Vous trouverez ici référencés des outils informatiques ou méthodologiques qui peuvent contribuer aider à impulser de la collaboration au sein de vos groupe. Il peut être utile ici que pour nous les outils collaboratifs n'existent pas, ce sont les humains qui décident de collaborer, s'organisent pour le faire puis amplifient leur collaboration par des outils informatiques ou méthodologiques.


Via Vincent Datin
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Gaëtan Compigni's comment, August 8, 2013 12:51 PM
Merci fduport
Dominique Dardel's comment, August 9, 2013 1:23 AM
Goudies - *|°
MariaElisabetta Marinoni's curator insight, August 17, 2013 11:22 AM

collaborazione on line per il lavoro, per i gruppi, per la scuola.

gli struemnti non mancano, l

ma  la voglia di mettere in comune per avere risultati migliori deve essere il presupposto.

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Les 10 outils qui simplifient la vie du community manager

Les 10 outils qui simplifient la vie du community manager | Digital & Mobile Marketing Toolkit | Scoop.it

Publication, modération, suivi de l’e-réputation, gestion de campagnes publicitaires sur les réseaux sociaux… le métier de community manager a de multiples facettes et nécessitte d’avoir recours à certains outils pour être plus efficace. Les services proposés sont nombreux, je vous propose une sélection de 10 outils simplifiant la vie de nos chers community managers…

sophiedesc's insight:

Buffer, Alerti, Hootsuite, IFTTT, Socialbakers, Twitterfeed

 

Facebook:

Power Editor, Debugger Facebook, Agorapulse, LikeAlyser, 

 

Twitter:

TweetDeck, Socialoomph

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10 outils utilisés par les Community Managers

10 outils utilisés par les Community Managers | Digital & Mobile Marketing Toolkit | Scoop.it
Surveiller Twitter, répondre aux commentaires, lancer des jeux sur Facebook.. Le JDN a demandé à trois Community Managers les logiciels qu'ils utilisent le plus souvent, et pourquoi.

Via aka Faust
sophiedesc's insight:

Toujours intéressant de voir quels sont les outils préférés de nos CM: 

 

Social Share 

Bringr

Twitonomy

Hootsuite

EngageSciences

Google Alerts

SocialShaker

Alerti

Netvibes

 

 

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10 extensions Google Drive pour travailler efficacement | Autour du Web

10 extensions Google Drive pour travailler efficacement | Autour du Web | Digital & Mobile Marketing Toolkit | Scoop.it
Google Drive est le meilleur outil pour ceux qui aiment travailler à distance. Voici 10 extensions Google Drive pour travailler efficacement...

Via Stéphanie Gagin
sophiedesc's insight:

quelques outils bien pratiques pour les adeptes de GDrive :)

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5 Systems for Creating an Editorial Calendar | Business 2 Community

5 Systems for Creating an Editorial Calendar | Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

An editorial calendar limits stress, worry, and anxiety. 

It gives you the freedom to be spontaneous, without putting pressure on spontaneity. It helps you organize your messages and present them in a clear, timely fashion.

 

If you currently have no editorial calendar to support your content strategy, then… you don’t really have a content strategy.

sophiedesc's insight:

5 editorial calendar platforms to better organize your content marketing strategy: 

#1 The WordPress Editorial Calendar

#2 Divvy HQ

#3 Compendium

#4 HootSuite

#5 Editorial Calendar by Experts.AI Software Corp.

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Twitter Analytics Tools: 3 Tools to help your business

Twitter Analytics Tools: 3 Tools to help your business | Digital & Mobile Marketing Toolkit | Scoop.it

There are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter.  In this article Kristi gives us 3 great ones that are worth checking out.

Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!


Via Frédéric DEBAILLEUL, Ma veille
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Geoffreyh's comment, May 29, 2013 6:23 AM
TweetStats doesn't work
Minter Dial's comment, May 29, 2013 11:19 AM
Yup. It seems no longer to work
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[Outil] détourer un élément d’une image avec ClippingMagic

[Outil] détourer un élément d’une image avec ClippingMagic | Digital & Mobile Marketing Toolkit | Scoop.it

Certaines opérations de retouches d’images sont souvent assez compliquées à effectuer, notamment la suppression ou le détourage d’élément dans une image. Plus facile à la tablette graphique qu’à la souris, ce genre d’opération reste accessible grâce à des outils web automatisant le détourage. C’est le cas de ClippingMagic, qui permet de sélectionner un élément d’une photo afin d’en retirer le fond. Utile si vous voulez inclure une personne sur une photo.

(...)


Via Mon-Habitat Web, Guillaume Dardier
sophiedesc's insight:

un petit outil en ligne pratique pour les non Photoshoppers ;)

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