Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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SMToolbox: Reviews and Information on Social Media Marketing Tools

SMToolbox: Reviews and Information on Social Media Marketing Tools | Digital & Mobile Marketing Toolkit | Scoop.it

Almost every week we see the launch of a new social media tool or the acquisition of a marketing software company. The market is crowded, complex and changing. It ranges from large digital marketing suites to point tools for specific social media networks. 

 


Via Kamal Bennani
sophiedesc's insight:

scheduling and management (examples - Hootsuite, SproutSocial, Buffer, Oktopost, Socialoomph)

influencer outreach (examples - 33Across, Followerwonk, Engagor, Appinions, InkyBee, Twtrworld, Tribrr, Commun it, Sverve, BuzzStream, Twellow, Tapinfluence, Littlebird)

social content search (examples - BuzzSumo, Topsy, Bottlenose, Socialcrawlytics, TwazzUp)

brand watch and listening (examples - Mention, Radian6, SocialMention, Sysomos, Hearsay social, UberVu, Attensity, Simply measured, Socialmotus, Trackur, Twitonomy)

competitor tracking (examples - many of the above plus Rival IQ, Zuum, SocialBakers)

social analytics (examples - Moz, SimplyMeasured, Topsy, Gnip, Datasift, Sum All, Quintly)

content curation (examples - Scoop.it, Curatar, BuzzSumo)

network growth (examples - many of the above such as Triberr plus Crowdbooster and Socialbro)

 

+ Network specific tools such as:

Twitter (examples Followerwonk, Twtrland, Twellow, Tweriod, Topsy)Facebook (examples Likealyzer, Agorapulse, EdgeRankChecker)Google+ (examples Circlescope, Circlecount, Allmyplus)
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Les outils d’un community manager senior ou d'un ANT - Jacques Tang

Les outils d’un community manager senior ou d'un ANT - Jacques Tang | Digital & Mobile Marketing Toolkit | Scoop.it
Une liste complète d'outils pour un community manager senior ou un ANT: plateformes de réseaux sociaux, infographie, veille, bookmark, et le reste. Yaka!

Via Jacques Tang
sophiedesc's insight:

Management et monitoring des réseaux sociaux, E-réputation et veille concurrentielle, bookmark, création de contenu, etc - Une liste de 24 outils, des plus connus aux moins classiques.  

 

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Jacques Tang's curator insight, January 21, 2014 3:36 AM

Vous cherchez une liste complète multi usages pour gérer vos réseaux sociaux: voici les 24 outils qu'il vous faut.

Martine Le Jossec's curator insight, January 22, 2014 7:31 AM

Enfin, un article très précieux pour les CM à garder sous le coude ! 
Par Jacques Tang 

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5 Ways Social Media Tools Can Make You More Effective - Business 2 Community

5 Ways Social Media Tools Can Make You More Effective - Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

Assuming you have a smart social media strategy in place, it’s really important to spend time selecting the right social media tools for your business, in order to save time and improve your results.

Here are 5 ways social media tools that can make you more effective.

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6 Ideas for 6 Seconds: Adding Vine to Your Toolbox | LEWIS PR

6 Ideas for 6 Seconds: Adding Vine to Your Toolbox | LEWIS PR | Digital & Mobile Marketing Toolkit | Scoop.it
Use Vine to supplement your next digital marketing campaign. Here are 6 ideas for your next 6 second videos.
sophiedesc's insight:

Discover the marketing opportunities using Vine Videos. 6 inspiring Vine ideas: 

 

Tease your audience

Start a conversation or respond to a trend

Create a brand pitch

Announce a special offer, sale or discount.

Juice your next conference or event

Attract new employees as well as inform customers

more...
malek's comment, December 5, 2013 6:56 PM
The down-to-earth content of Vine is amazing
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How To Make Attractive QR Codes - exploreB2B

How To Make Attractive QR Codes - exploreB2B | Digital & Mobile Marketing Toolkit | Scoop.it
Unitag QR Code Generator Review
Unitag Live is a website that lets you create and customise QR codes in a huge variety of ways. More free online QR code generators have limited ...

Via Thomas Faltin
sophiedesc's insight:

Try Unitag free QR Code generator - and get creative with your QR Codes! Thanks Rebecca Caroe for this great review :) 

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5 étapes pour multiplier par deux votre lead generation sur Twitter

5 étapes pour multiplier par deux votre lead generation sur Twitter | Digital & Mobile Marketing Toolkit | Scoop.it
Découvrez les 5 étapes clefs pour augmenter le nombre de lead via Twitter grâce aux différents outils mis à disposition par le site.
sophiedesc's insight:

1. Créer un beau profil attractif

2. Paramétrer les lead generation cards 

3. Trouver de potentiels clients via le moteur de recherche

4. Affiner la recherche en éliminant les spams et les bots

5. Engager la conversation via les mentions, DM, favoris ou RT ! 

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[INFOGRAPHIC] Inbound Marketing - Which processes and tools does it take to make Inbound Marketing effective?

[INFOGRAPHIC] Inbound Marketing - Which processes and tools does it take to make Inbound Marketing effective? | Digital & Mobile Marketing Toolkit | Scoop.it
Which processes and tools does it take to make Inbound Marketing effective? Companies are still trying to understand and make the business case to focus on. Marketing topic(s):Digital marketing strategy. 

This Infographic from Salesforce Pardot sheds some light onto this with survey findings summarised from HubSpot’s survey.

It also highlights well the difference between inbound and outbound marketing and free tools in the marketplace across blogging, SEO, analytics, social and webinars.


Via Jerome D. Simon
sophiedesc's insight:

Great Inbound Marketing infographic about the "Truth behind the Buzz" (according to Pardot -promoting it marketing automation SW), incl. inbound marketing activities, ressources vs. results, as well as low-cost alternatives to all-in-one inbound marketing tools. 

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Jerome D. Simon's curator insight, November 14, 2013 3:47 AM

L'inbound est une méthodologie utilisée avec des outils connus du marketing traditionnel. Ce qui compte c'est plus la méthode que les outils. Infographie explicite, mais, comme réalisée par Salesforce, elle ne parle pas des outils de lead nurturing disponibles sur WP

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Notions de programmation pour le référencement.

Notions de programmation pour le référencement. | Digital & Mobile Marketing Toolkit | Scoop.it

Cet article a pour but de livrer quelques informations de code, de langages informatiques de base à maîtriser pour faire du référencement Google. CLEATIS : Référencement Google


Via Gilles Boutault, Agence SEO.fr
sophiedesc's insight:

Un article "back to the basics" toujours très utile !! 

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Agence SEO.fr's curator insight, October 28, 2013 4:43 PM

Cet article a pour but de livrer quelques informations de code, de langages informatiques de base à maîtriser pour faire du référencement Google

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The Best Email Marketing Templates for Small Business

The Best Email Marketing Templates for Small Business | Digital & Mobile Marketing Toolkit | Scoop.it
Using email marketing templates for your small business will allow you to build professional-looking emails and track their effectiveness.

Via malek
sophiedesc's insight:

Top 3 favorite email marketing templates and management systems for SMBs: 

 

MailChimp

Constant Contact

iContact

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malek's curator insight, October 24, 2013 10:30 AM

A robust collection of neat email marketing templates. IContact is probably the most flexible if customization is your main interest.

malek's comment, October 24, 2013 5:50 PM
Thank Joelle for recommending "Digital Marketing Strategy", #obliged
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Synthesio, seul Français dans le Who’s Who "Social Analytics" de Gartner

Synthesio, seul Français dans le Who’s Who "Social Analytics" de Gartner | Digital & Mobile Marketing Toolkit | Scoop.it

Le spécialiste de l’e-reputation vient aussi d’être retenu dans le programme du gouvernement anglais Future Fifty.

Le Français Synthesio, spécialiste de l’e-réputation vient de rentrer dans le classement du « Who’s Who » de Gartner dans la catégorie Social Analytics, alors que seules 17 entreprises en font parties, dont 2 européennes. Elle devient de facto la seule française du classement et côtoie ainsi 17 très grandes entreprises comme Adobe, IBM, Opera Solutions, Oracle, Salesforce.com… 

sophiedesc's insight:

Bravo Synthesio, un bel exemple de réussite de start up made in France

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99 types de contenu marketing

Fini le syndrome de la page blanche avec ces 99 types de contenu à proposer sur un blog Marketing notamment ...

Via inaativ
sophiedesc's insight:

A la recherche d'inspiration pour votre stratégie de Content Marketing? Voici un reminder très efficace des types de contenus que vous pourrez utiliser au quotidien! 

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Digital & Mobile Marketing Toolkit | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

 

What is the best approach for blogger outreach?

sophiedesc's insight:

Tips....

 

1. Carefully select your bloggers

2. Develop a bond with them

 

... and Tools: 

 

#1. Follower Wonk

#2. BuzzStream

#3. MozBar

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10 Free Awesome Infographics Tools

Awesome tools Infographics 10 free awesome Infographics tools by Esmeralda Diaz-Aroca
sophiedesc's insight:

1. Vizualize.me (visual resume)

2. Hohli Online (Charts Builder)

3. Piktochart (Infographics) 

4. Icon Archive (Icons) 

5. Easel.ly (Infographics) 

6. Visual.ly (Infographics) 

7. Infogr.am (Infographics) 

8. Venngage (Infographics) 

9. Wordle (Word clouds)

10. Tagxedo (Word clouds)

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Partage Social Media : 6 outils pour doper vos sites

Partage Social Media : 6 outils pour doper vos sites | Digital & Mobile Marketing Toolkit | Scoop.it
Les lecteurs souhaitent qu'on leur facilite l'interaction sociale avec vos contenus. Voici 6 outils de partage social media pour booster leur implication
sophiedesc's insight:

Une liste de 6 outils de partage sur les réseaux sociaux - à découvrir !

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10 Free Design Tools for Creating Stunning Visual Content

10 Free Design Tools for Creating Stunning Visual Content | Digital & Mobile Marketing Toolkit | Scoop.it
Get all the free tools and resources you need to take your visual content up a notch.
sophiedesc's insight:

As usual, great tips from Hubspot :)

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How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective

How to Analyze Your Competition in Less Than 60 Seconds from SEO & Social Media perspective | Digital & Mobile Marketing Toolkit | Scoop.it
Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love? You can typically get this data by auditing e
sophiedesc's insight:

+++ discover this great free tool and get to know why and how your competitors are doing better than you ! 

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25 Random, Must-See Social Media Tools

25 Random, Must-See Social Media Tools | Digital & Mobile Marketing Toolkit | Scoop.it
View these must-see social media tools.

 

Let’s face it; there are a plethora of unknown tools that help enhance our social media strategy and execution. The search for these tools is cumbersome so I have included a list of 25 random must-see social media tools for you to review. 

sophiedesc's insight:

Have a look at these Social Media Management, Analytics & Promotion Tools selected by Juntae DeLane - including a lot of new tools I didn't know/I have to test!!

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Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats

Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats | Digital & Mobile Marketing Toolkit | Scoop.it
Discover why business blogging is something of a silver bullet in this stats and facts-packed infographic!
sophiedesc's insight:

Some interesting Business Blogging Stats, eg: 

 

> "US visitors spend 3X more time on blogs and social media than on their email"

> B2B Companies who blog get 70% more leads than those who don't". 

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Digital & Mobile Marketing Toolkit | Scoop.it

Via Jerome D. Simon, Geoffrey Laloux
sophiedesc's insight:

+++ A very comprehensive lists of useful tools and softwares for every single step of your content marketing process. 


Lead Tracking Tools

Webtrends 

mixpanel 

Woopra 

Compete 

Kissmetrics 

Marketing.ai 

Google Analytics 

Marketing Automation

Pardot 

Genius 

Marketo 

Eloqua 

Act-on 

Silverpop 

HubSpot 

Personalization

Monetate 

Demandbase 

40 Nuggets 

Email Marketing Tools

Constant Contact 

iContact 

Campaign Monitor 

Social Media Management & Listening Tools

Sprinklr 

Tweetdeck 

Hootsuite 

Buffer 

Social Media

Twitter 

Facebook.com 

Pinterest.com 

LinkedIn 

Google+ 

Blogging & CMS

Percussion 

Tumblr 

WordPress

Livejournal 

Drupal

Paid Distribution Networks

Brightcove 

PR Newswire 

SlideShare 

Cadence9 

Content Promotion Tools

ContentGain 

Disqus 

OneSpot 

Gravity 

Outbrain.com 

Webinar Tools

ReadyTalk 

Webex

BrightTalk 

GoToMeeting 

Sources for Content Creation

Scripted 

Textbroker 

Skyword

Brafton 

Zerys 

Contently 

Content Curation Tools

Curata 

Scribit 

Magnify 

Content Optimization Tools

InboundWriter 

Scribe 

Optimizely 

Parse.ly 

SEOmoz 

Content Enrichment Tools

Zemanta 

Storify 

Silk 

Graphicly 

Content Collaboration Tools

Compendium 

Divvy

GatherContent 

Google Drive –

Kapost 

SocialCast 

Content Authoring Tools

Easelly 

Visual.ly 

Adobe Creative Cloud 

KnowledgeVision 

Brainshark 

Prezi 

more...
Jerome D. Simon's curator insight, November 14, 2013 11:16 AM

La carte du contenu, tous les outils (ou presque) pour gérer son contenu !

Stefano Principato's curator insight, November 14, 2013 5:39 PM

Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing.  Some technologies may help create content, others help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing.

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Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated

Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated | Digital & Mobile Marketing Toolkit | Scoop.it

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

 

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

sophiedesc's insight:

And if you need some more details to help you design your QR code campaign effectively, just download the ultimate guide of Unitag below and follow your 10 easy steps to mobile marketing success! :)

 

http://www.unitaglive.com/a/Ten_Commandments_of_QR_Code

 

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A scientific guide to writing great headlines on Twitter, Facebook and your blog

A scientific guide to writing great headlines on Twitter, Facebook and your blog | Digital & Mobile Marketing Toolkit | Scoop.it

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?

The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog


Via Stéphanie Gagin
sophiedesc's insight:

A comprehensive guide based on Buffer research  to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful ! 

 

(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc) 

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Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement

Les 5 meilleurs outils alternatifs à Hubspot pour faire de l'Inbound Marketing gratuitement | Digital & Mobile Marketing Toolkit | Scoop.it
Blog de Markentive, agence d'inbound marketing : Les meilleures alternatives à Hubspot pour faire de l'Inbound marketing gratuitement

 

Si vous êtes de nature à vouloir contrôler de manière plus libre et flexible l’ensemble de vos décisions marketing ou que vous avez le temps et les compétences nécessaires à l’intégration d’outils indépendants pour votre stratégie d’Inbound marketing, peut-être serez-vous plus heureux avec ces quelques alternatives … qui sont en plus pour la plupart gratuites !


Via Jacques Tang
sophiedesc's insight:

Voici donc 5 outils gratuits à utiliser pour une mise en place "traditionnelle" d'une stratégie d'inbound marketing -- qui peuvent remplacer (dans un premier temps, du moins) la fameuse "super-plateforme" intégrée Hubspot. 

 

On y retrouve les "classiques": Wordpress, Moz, Hootsuite, Mailchimp et Google Analytics/  

 

Plus un conseil, toujours bon à prendre: ne pas hésitez à "mettre les mains dans le cambouis" !  

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Digital & Mobile Marketing Toolkit | Scoop.it

Via Robin Good
sophiedesc's insight:

Trend analysis is the very first step towards Innovation, and this free Consumer Trend Canvas of Trendwatching.com will help you do that right, thanks to this useful analysis template and a comprehensive guide !  

 

http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf

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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Little-Known Google Marketing Resources You Should Consider Using — socialmouths

Little-Known Google Marketing Resources You Should Consider Using — socialmouths | Digital & Mobile Marketing Toolkit | Scoop.it
Are you aware of all the marketing power tools Google can provide for your online business? Here are some you should consider adding to your marketing toolbox
sophiedesc's insight:

Do you know Google Global Market Finder, Think insights or Tag Manager? If not, this article of Traian Neacsu (socialmouths.com) is definitely worth reading for you ! 

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e-réputation: 8 outils pour savoir ce qui se dit sur vous en ligne

e-réputation: 8 outils pour savoir ce qui se dit sur vous en ligne | Digital & Mobile Marketing Toolkit | Scoop.it

La réputation numérique, appeler e-réputation par certains, acquiert une importance de plus en plus grande à l’heure où une majorité d’individus et d’organisations sont présents sur le web.  Il est donc important que vous soyez en mesure de savoir ce qui se dit sur vous en ligne et dans les médias sociaux; votre e-réputation ou celle de votre organisation en dépend.

sophiedesc's insight:

8 outils gratuits pour vous aider à accomplir votre veille numérique: 

 

1. Talkwalker alertes

2. Google Alerts 

3. Yahoo! Alerts

4. Social Mention

5. Mention

6. Infoxicate.me

7. Netvibes

8. Topsy

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