Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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How to Get More Retweets

How to Get More Retweets | Digital & Mobile Marketing Toolkit | Scoop.it

Want to get more retweets? You may want to try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.

Those insights, among others, come from a recent report by TrackMaven that investigated how language, time, and other factors impact the number of retweets a tweet receives.

sophiedesc's insight:

Higher average number of retweets: 


> on weekends, particularly on Sundays

> after work hours, particularly between 10-11 PM

& for tweets incl.

> 5 hastags average

> up to 6 mentions 

> images, particularly previews pics

> uppercase letters, particularly Tweets in all caps (please NO!!)

> more exclamation marks, particularly 6 and 9 (!!)

> the entire word "retweet", or "please"

 

See more on 

http://trackmaven.com/blog/2013/12/the-retweet-report/

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital & Mobile Marketing Toolkit | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

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Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated

Must-Know Do’s and Don’ts for QR Codes | Great Lakes Integrated | Digital & Mobile Marketing Toolkit | Scoop.it

It is safe to say that QR Codes are everywhere these days. But the real question is, are people using QR Codes correctly?

 

To answer that question, additional questions need to be asked. These may include: “Are the QR Codes big enough to be scanned easily and quickly? Do the QR Codes link to a mobile website? If they have been customized graphically, do they contain scannable color schemes?”

If you are wondering if you’re using QR Codes correctly, we have some help to offer you!

sophiedesc's insight:

And if you need some more details to help you design your QR code campaign effectively, just download the ultimate guide of Unitag below and follow your 10 easy steps to mobile marketing success! :)

 

http://www.unitaglive.com/a/Ten_Commandments_of_QR_Code

 

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How To Create A Perfect Tweet [Infographic]

How To Create A Perfect Tweet [Infographic] | Digital & Mobile Marketing Toolkit | Scoop.it

Source : Neomobile


Via Frédéric DEBAILLEUL
sophiedesc's insight:

Tips & Tricks for a Perfect Tweet 

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Bruno Séguier's curator insight, September 4, 2013 4:11 AM

Petits conseils simples et utiles.

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“J’ai testé une tendance sponsorisée sur Twitter”

“J’ai testé une tendance sponsorisée sur Twitter” | Digital & Mobile Marketing Toolkit | Scoop.it

Chaque jour, Twitter pousse une tendance sans que ses utilisateurs n’en soient responsables. On y fait parfois attention, d’autres fois pas. Bref, c’est le principe d’une pub. L’avantage avec la tendance sponsorisée sur Twitter, c’est qu’elle reste rare et que sa mise en place est récente.


Via Stéphanie Gagin
sophiedesc's insight:

Mode d'emploi et Best Practices d'un nouvel outil Twitter: la tendance sponsorisée: 

 

> Une visibilité continue durant 24 heures qui provoque des millions d’impressions et des dizaines de milliers de clics.

> Un bon moyen pour susciter l’intérêt ou même parfois pour lancer un débat.

> Un outil pour attirer l’attention des journalistes, de personnalités, des pouvoirs publics.

 

- "le prix demeure nettement moins cher qu’une pleine page dans les principaux journaux nationaux pour une visibilité bien plus importante."


- "L’objectif principal du hashtag sponsorisé : donner envie de cliquer pour que l’internaute tombe nez à nez avec le(s) tweet(s) sponsorisé(s) de l’organisation – la présence de tweets sponso à cet endroit est compris dans le package. En moyenne, le taux d’engagement sur ces tweets se situe entre 7 et 10%. Le public touché par le tweet est bien plus large qu’habituellement ; il est donc plus que jamais important d’être percutant."



- Use case: 

"Le hashtag #JournéeSansTabac a exceptionnellement bien fonctionné puisque, par rapport à une tendance sponsorisée moyenne, 5x plus d’internautes ont cliqué dessus (environ 35.000 clics). Ce résultat représente un taux de clic sur le hashtag record de 0,26%.

Et puis, ils ont été près de 13.000 à avoir eux-même tweeté le hashtag en question sans nécessairement avoir cliqué dessus. Ce chiffre est énorme comparé à la moyenne quotidienne des 7 jours précédant la campagne (18 tweets/jour) et des 5 jours qui la suivent (146 tweets/jour)."


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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital & Mobile Marketing Toolkit | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith, malek
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malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

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5 Bonnes Raisons d’Arrêter de Synchroniser Facebook et Twitter | Emarketinglicious

5 Bonnes Raisons d’Arrêter de Synchroniser Facebook et Twitter | Emarketinglicious | Digital & Mobile Marketing Toolkit | Scoop.it
Synchroniser les messages émis sur les deux grands réseaux sociaux permet de gagner du temps. C’est cependant la seule bonne raison de le faire !
sophiedesc's insight:

Les différences de cibles et de formats, rythmes ou heures de publications sont autant de bonnes raisons d'arrêter de synchroniser vos comptes Facebook et Twitter - ou de ne jamais commencer ! 

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Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies

Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies | Digital & Mobile Marketing Toolkit | Scoop.it
Comment favoriser techniquement un bon référencement SEO de votre blog ou site Wordpress dans les moteurs de recherche comme Google ?
sophiedesc's insight:

A LIRE !

Une checklist SEO indispensable pour un bon référencement de votre blog Wordpress... avec quelques astuces en supplément ! 

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How to "Suck Less" at E-mail Marketing | 500 Startups

How to "Suck Less" at E-mail Marketing | 500 Startups | Digital & Mobile Marketing Toolkit | Scoop.it

You suck at e-mail marketing.

That’s OK though; many companies, especially early-stage ones, also suck just as badly. So winning in your space in some cases may simply be about sucking less than your competitors do. While social media sites and marketing tricks come and go, e-mail has remained a consistent driver of growth for start-ups. To that end, here’s a few recommendations to help:


Via Michael Lucht - www.b-innovative.eu
sophiedesc's insight:

>Start Early

>Double the Frequency

>Set Up Autoresponders: 

a few use cases/examples to get you started: Welcome Letter from the Founder, Follow us on Facebook, Complete On-Site Action, Invite a Friend, Coupon for E-commerce Site, Product Marketing Feature Highlight...

> Get All NSA on Your E-mail List

> Be Aggressive, B-E Aggressive

 

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