Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Marketing Automation Best Practices: "Set It and Forget It"

Marketing Automation Best Practices: "Set It and Forget It" | Digital & Mobile Marketing Toolkit | Scoop.it
Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to ...
sophiedesc's insight:

3 reasons you need marketing automation:


1 - You can “set it and forget it”

2 - You can scale your processes

3 - You can eliminate human errors


10 best practices of marketing automation (to use but not abuse!) : 


1 - Contact Registration

2 - Welcome Email

3 - Identify Customer Intent

4 - Lead Scoring

5 - Assign to Sales Representative

6 - Nurture Email

7 - Engaged / Unengaged Survey

8 - Upcoming Renewal Date Email

9 - SMS Communication

10 - Social Media

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How Text Messaging Can Drive App Engagement and Revenues

How Text Messaging Can Drive App Engagement and Revenues | Digital & Mobile Marketing Toolkit | Scoop.it
Mobile - One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
sophiedesc's insight:

Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove:


Using Text Messages to Reactivate Users


SMS for App Distribution


Communicate, Connect, and Curate: How to encourage mobile app downloads and engagement

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