A Marketer's Guide to Retargeting on Facebook [INFOGRAPHIC] | Digital & Mobile Marketing Toolkit | Scoop.it

The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory.

Check it out to learn how FBX works and which Facebook real estate is best for your ad.