Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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A Breakdown Of What Contributes To Your SEO Rankings

A Breakdown Of What Contributes To Your SEO Rankings | Digital & Mobile Marketing Toolkit | Scoop.it

The infographic explores some of the most important factors that have an impact on your organic search engine performance.


Via malek
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malek's curator insight, August 30, 2013 6:29 PM

On and Off page factor to consider for a higher raning.

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Google Analytics pour analyser le positionnement de vos mots-clés ? - Stratenet

Google Analytics pour analyser le positionnement de vos mots-clés ? - Stratenet | Digital & Mobile Marketing Toolkit | Scoop.it
Oui, il est possible d'avoir une vue sur le positionnement de vos mots-clés au sein des pages de résultats de Google et ce, via Google Analytics ! La preuve!
sophiedesc's insight:

"Avec ces données à portée de main, vous pouvez maintenant:


> Analyser les mots-clés qui amènent de la conversion sur votre site et voir comment ces derniers se classent dans les pages de résultats.


> Analyser comment, au fil du temps, des positions différentes dans les pages de résultats peuvent affecter votre trafic ainsi que vos conversions.


> Mieux analyser des baisses subites de trafic, souvent liées à une baisse de positionnement de vos mots-clés.


>Avoir des rapports journaliers / hebdomadaires sur le positionnement de vos mots-clés qui génèrent réellement du trafic et de la conversion.


> Analyser votre portefeuille de mots-clés au fil du temps. Combien de mots clés sont sur la première page?

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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | Digital & Mobile Marketing Toolkit | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
sophiedesc's insight:

A quick overview of the main ranking factors in Local Search, “to help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts" in a Social-Local-Mobile World. 

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Jeroen Smid's curator insight, September 2, 2013 1:38 AM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

Mark Rudder's curator insight, September 3, 2013 8:49 PM

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

IM Lounge's comment, September 6, 2013 5:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl