Digital & Mobile Marketing Toolkit
3.3K views | +0 today
Follow
Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
Your new post is loading...
Your new post is loading...
Scooped by sophiedesc
Scoop.it!

Analyser et optimiser sa stratégie d'Inbound Marketing

Analyser et optimiser sa stratégie d'Inbound Marketing | Digital & Mobile Marketing Toolkit | Scoop.it

Vous avez mûrement réfléchi votre stratégie d'Inbound Marketing. Vous souhaitez l'expérimenter, vous avez décidé de vous en donner les moyens : vous avez identifié une cible, vous avez une proposition de contenu original et de qualité, un calendrier éditorial et un site web ou blog opérationnel. Vous êtes donc paré à produire du contenu, mais ce n'est pas suffisant. Produire pour produire, sans connaître les retombées de votre travail ne sert à rien, c'est pourquoi il vous faut fixer des objectifs et des KPI (Key Performance Indicators, ou Indicateurs de performances clé) et mettre en place un système de suivi efficace.

sophiedesc's insight:

1.Fixer des objectifs ou KPI: 

 

"Principaux KPI d'un blog de content marketing :

- Nombre de visiteurs uniques sur le blog

- Engagement sur les articles (partages sur Facebook, Twitter, G+, LinkedIn, etc.)

- Nombre de visiteurs sur le site vitrine provenant du blog *1

- Nombre de conversions de visiteurs provenant du blog *2"

 

2.Suivre les résultats dans un "tableau de bord":

 

Modèle de tableau de bord: http://bit.ly/131F0v0

 

3.Optimiser votre stratégie.

more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

Three Powerful Ways to Measure the Impact of Your Email Marketing

Three Powerful Ways to Measure the Impact of Your Email Marketing | Digital & Mobile Marketing Toolkit | Scoop.it
Email Marketing - Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
more...
No comment yet.
Scooped by sophiedesc
Scoop.it!

The 5 Social Media Metrics Your CEO Actually Cares About

The 5 Social Media Metrics Your CEO Actually Cares About | Digital & Mobile Marketing Toolkit | Scoop.it
Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.
sophiedesc's insight:

1) Channel Reports: Are we spending our time and money in the right places?

2) ROI Data: Is social media generating leads and customers for us?

3) Customer Response Rates: Are we responding to customers in social media?

4) Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media?

5) Reach and Virality: Has social media helped us grow our reach?

 

more...
No comment yet.
Rescooped by sophiedesc from The Marketing Technology Alert
Scoop.it!

Free SEO Tools For Your Toolbox - Online Marketing Institute | OMI Blog

Free SEO Tools For Your Toolbox - Online Marketing Institute | OMI Blog | Digital & Mobile Marketing Toolkit | Scoop.it
Looking for free SEO tools and social media monitoring services to measure the return on investment of your digital marketing campaigns - look no further.

 

Rundown...

A) Search Engine Optimization (SEO) Tools

Keyword Research

1. Keyword Density Checker

2. Screaming Frog

 

Competitive Landscape Research

Domain Authority and Backlink Measurements

3. OpenSiteExplorer

 

Competitor Paid Search Campaign Insight – Free Now While in BETA

4. SpyFu Recon Files

 

Measure the SEO Health of your Website

5. WooRank

6. Marketing Grader


B) Social Media Monitoring Tools

Monitor Sentiment

7. Social Mention

Services to Count Social Mentions

8. Shared Count

9. HowManyShares.com


C) Link Tracking on Print Media

Link Shorteners

10. Bit.ly

11. Google URL Shortener

 

QR Code Creator

12. Kaywa:


Via marketingIO
sophiedesc's insight:

Some great tools to assist with your social media efforts that will help with ROI measurements.

more...
marketingIO's curator insight, February 12, 2013 8:40 AM

WE LOVE FREE. Some great tools to assist with your social media efforts that will help with ROI measurements. Click through for descriptions.


  • See the article at www.onlinemarketinginstitute.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us



Lucas Grimi's curator insight, February 26, 2013 1:40 PM

Buena selección de herramientas útiles para el SEO