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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde !

Marketing Mobile: UNITAG passe le cap du million d’utilisateurs dans le monde ! | Digital & Mobile Marketing Toolkit | Scoop.it

Avec 1,3 millions d'utilisateurs dans 186 pays, la plateforme clé en main de la start-up marketing mobile UNITAG fait des adeptes aux 4 coins de la planète avec des outils en ligne innovants et simples d'utilisation.


Via Unitag - Mobile Marketing
sophiedesc's insight:

Avec une croissance de +235% en 2013, la startup toulousaine de marketing  mobile UNITAG séduit à la fois particuliers et agences, marques, enseignes, institutions à l’international, avec de belles références comme Séphora, Cacharel, Spotify, Le Monde, Publicis, Havas, Michelin etc.


L'objectif à court terme est de se positionner comme le spécialiste des portes d'ent (Web mobile, QR Codes, NFC etc.)

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Unitag - Mobile Marketing's curator insight, April 4, 12:08 PM

Une "success story à la française" : Créée en 2011 par 5 étudiants ingénieurs, la start-up toulousaine Unitag s'exporte aujourd'hui dans 186 pays, avec plus d'un million d'utilisateurs de sa plateforme marketing mobile. 

 

Caroline Blanchet's curator insight, June 10, 11:22 AM

Une belle success story française à l'heure de la #French Tech !

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Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week

Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week | Digital & Mobile Marketing Toolkit | Scoop.it
Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.  
sophiedesc's insight:

The mobile Wallet war is (still) on! Vodafone Europe rolls out its new NFC-enabled wallet, based on open source technology for broader integration and including mobile loyalty functionality. 

 

"Vodafone has announced plans to launch a mobile wallet service that will let customers make everyday transactions such as making payments and collecting loyalty points directly from their mobile phones."

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Livre Blanc : la maintenance d’une application mobile | Marketing web mobile 2.0

Livre Blanc : la maintenance d’une application mobile | Marketing web mobile 2.0 | Digital & Mobile Marketing Toolkit | Scoop.it
Découvrez le livre blanc réalisé par Heliceum permettant de comprendre les enjeux de la maintenance d'une application native
sophiedesc's insight:

Actuellement en plein lancement d'une nouvelle app, je vous recommande ce très bon résumé par Thierry Pires (http://marketing-webmobile.fr) qui permet de faire, en l'espace de quelques lignes, un état des lieux global avant le jour J, de la conception à la promotion de son une application mobile.

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Evolution of the QR code - 9 Keys for a Successful QR Code Campaign

Evolution of the QR code - 9 Keys for a Successful QR Code Campaign | Digital & Mobile Marketing Toolkit | Scoop.it

In our second 'Evolution of the ...' blog we explore how the QR code has had a difficult entry into the public realm, and explore some golden rules for its successful deployment.


Via Clic France
sophiedesc's insight:

9 Keys for a Successful QR Code Campaign: 

 

"1) Provide a call to action – offer decent content that will make them interact again
2) Direct print onto a durable, weatherproof material
3) Use a URL shortener (i.e. bit.ly) to reduce the size of the code and provide basic scan statistics
4) Partner the QR codes with NFC tags – probably the future of contactless payment
5) Mobile-optimised destination. QR codes are scanned with mobile devices so make sure the content is mobile optimised
6) Position plaques where there is a strong 3G signal (or wifi). Anything less and the content will not load quickly enough. In addition locate them in safe, natural stopping places that everyone can reach
7) Provide content for visitors who don’t have, or aren’t willing to use their mobile device to access digital content
8) Size of plaques (and QR codes) – big enough to see and read, small enough to be unobtrusive
9) On-site testing once you artwork is ready – erect laminated card samples in-situ first. Explain to visitors they are test versions and ask for feedback."

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François Quilici's curator insight, September 15, 2013 11:38 AM

En montagne le projet Rewild de la GTA (Grande Traversée des Alpes) utilise largement les QR codes pour attirer une nouvelle clientèle en montagne avec un" jeu de piste" a l'échelle d'un parc naturel...

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AppURL veut relier le contenu des applications mobiles entre elles

AppURL veut relier le contenu des applications mobiles entre elles | Digital & Mobile Marketing Toolkit | Scoop.it
Un générateur ouvert de liens profonds accélère la convergence entre le web et les applications mobile.
sophiedesc's insight:

"AppURL propose un double service rendant le contenu des applications plus fluide: générer un lien URL associé à une application et rendre cette application en retour compatible avec d'autres liens.

Ces liens construits sur le modèle hypertexte permettent ainsi de passer directement d'une application à l'autre, par d'exemple d'un profil Facebook à une critique de restaurant sur Yelp, sans passer par une interface médiatrice. Ce changement permet une intégration des applications au reste du web "http", ainsi en cliquant sur un lien APPURL depuis un smartphone l'utilisateur peut directement accéder au contenu de l'application ou à une boite de téléchargement si celle-ci n'est pas encore installée sur l'appareil. "

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lafrenchmobileDAY, Venez écouter ou Pitcher… Marketing des App et Drive to Store

lafrenchmobileDAY, Venez écouter ou Pitcher… Marketing des App et Drive to Store | Digital & Mobile Marketing Toolkit | Scoop.it

Après le franc succès de la 1er édition de lafrenchmobileday.com, (Plus de 600 Inscrits + 200 Participants Invités + 4000 Vidéos vues + 7300 SlideShare vues), nous réitérons l'évènement et vous proposons deux journées dédiées aux entreprises qui souhaitent écouter les professionnels du secteur et aux professionnels de la mobilité pour Pitcher

sophiedesc's insight:

AGENDA / Le RV des Mobile Marketeurs:

 

"- Le Mardi 15 Octobre venez écouter 8 thèmes sur le marketing des stores d'applications Les entreprises sont nombreuses à vouloir un guide de survie dans la jungle des stores d'applications et bien c'est le moment de venir écouter et rencontrer 20 experts sur le sujet.

- Le Jeudi 28 Novembre venez écouter et discuter autour de 8 thèmes sur le Drive to store Les entreprises sont nombreuses à vouloir connaitre les possibilités pour recruter, fidéliser en magasins…… l'un des enjeux majeurs du e-commerce en 2014."

 

---

Pour en savoir plus sur l'édition 2012: 

http://www.lafrenchmobileday.com/

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[ETUDE] Le Marketing et la Monétisation d’Applications Mobiles

[ETUDE] Le Marketing et la Monétisation d’Applications Mobiles | Digital & Mobile Marketing Toolkit | Scoop.it

 La société App Promo vient de publier une étude sur les développeurs d'apps. L’enquête déployée sur avril/mai auprès de 365 développeurs d’applications avait pour objectif d’avoir des informations sur le succès des apps des développeurs avec un focus particulier sur la monétisation et le marketing.

sophiedesc's insight:

Chiffres clés de cette étude: 

 

- 81% des développeurs d’apps indiquent qu’ils ne génèrent pas assez des revenus pour considérer leur apps comme leur activité.

 

Le top des challenges des développeurs d’apps :  

- 49% visibilité et découverte de leur apps 

- 23% monétisation 

- 17% transformer leur app en business 

- 5% s’adapter aux mises à jour des plateformes

- 3% réserver du budget pour faire du marketing

 

... incl. la check-list de quelques idées pour le marketing de vos applications mobile: 

 

Une page web

Une page mobile

Utiliser Facebook et Twitter

Utiliser de la publicité payante sur le mobile, search et réseaux sociaux

Payer des évaluations de son application

Utiliser la presse et les blogs influants

Faire des promotions

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sophiedesc's comment, June 28, 2013 7:17 AM
Voici le lien pour télécharger le Whitepaper de AppPromo: http://bit.ly/12uFgOn
Rescooped by sophiedesc from Écolonomie, e-tourisme et réseaux sociaux
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Le Triangle d'or de la communication web | Le Cercle Les Echos

Le Triangle d'or de la communication web | Le Cercle Les Echos | Digital & Mobile Marketing Toolkit | Scoop.it
Il existe aujourd'hui 3 piliers de référencement web et de communication : ces trois piliers, s'ils sont bien identifiés et utilisés permettent de constituer un vrai trépied ou Triangle d'or de communication. Quels sont ces piliers ? Et comment peut-on les préempter ou les dompter ?
Via Jacques Tang
sophiedesc's insight:

Un petit rappel des basiques de la communication sur le Web.


"3 éléments clefs, piliers de toute stratégie de présence web et de communication :

 

A) Le référencement naturel du site web "d'origine" (et accessoirement bien sûr la qualité de mise à jour),

B) La présence et la stratégie de communication sur les réseaux et médias sociaux,

C) L'adaptation de tout support au web mobilité et au phénomène maintenant bien connu du "Solomo" (Social, Local, Mobile)."

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Jacques Tang's curator insight, May 14, 2013 4:53 AM

Les basiques de la communication sur le web.. L'audit de site web en est la première démarche active

Jacques Tang's comment, May 17, 2013 3:48 AM
Bien d'accord Sophie!
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Seven tools to optimize your email marketing for mobile

Seven tools to optimize your email marketing for mobile | Digital & Mobile Marketing Toolkit | Scoop.it
Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
sophiedesc's insight:

Essential: E-Mail Marketing for Mobile

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital & Mobile Marketing Toolkit | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

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5 Essential Reports Marketers Should Use to Measure their Mobile App Performance - Business 2 Community

5 Essential Reports Marketers Should Use to Measure their Mobile App Performance - Business 2 Community | Digital & Mobile Marketing Toolkit | Scoop.it

When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an accurate picture of the value of your mobile marketing efforts. Mobile isn’t just a siloed part of your brand. It is a representation of your entire brand that users will want to engage with. Mobile marketers need to think critically to measure the metrics that matter most to the bottom line.

 

These are five types of reports marketers should use to measure their mobile performance:

 


Via Russ Merz, Ph.D.
sophiedesc's insight:

Keep in mind: defining and tracking metrics that matter, such as funnels, cohorts, retention, loyalty or Lifetime Value will hellp you better understand  your app's users and optimize your mobile marketing strategy  for success. 

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QR Codes Marketing for Business | Best Mobile Sites

QR Codes Marketing for Business | Best Mobile Sites | Digital & Mobile Marketing Toolkit | Scoop.it
QR codes are “barcodes” that can be read by any digital imaging device, such as a camera on a smartphone. They were originally developed in the automotive industry by Toyota in order to easily track car components.

Via Paulo Gervasio
sophiedesc's insight:

Top 5 benefits of using QR codes for your business: 


1. QR Codes Are Versatile

2. QR Codes Are Powerful Marketing Tools

3. Sell Your Products Directly

4. QR Codes Are Gaining Popularity

5. QR Codes Can Be Scaled Up

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AUSLNX LLC's curator insight, September 16, 2013 9:05 PM

OR codes: fun, flexible and affordable.  Basic can be created for free on many QR code website generators.  However, customized QR codes (for a small fee) can assist with brand recognition.  Take a look at the AUSLNX LLC Custom QR code: http://linkd.in/165RTZe

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The 3 essentials to look for when choosing an incentivized network

The 3 essentials to look for when choosing an incentivized network | Digital & Mobile Marketing Toolkit | Scoop.it

FiksuThis sponsored post was produced by Fiksu.
For game marketers, monetization is crucial when promoting a game: It’s not enough just to find users, you need to find users who will spend money. 

 

Though rewards-based marketing has been around for many years in the CPG, credit card, and travel industries, it has recently migrated to the mobile game consumer acquisition realm, and it has proven scalable due to the size of the mobile audience. This has led to an increase in the number of rewards programs – usually known as incentivized networks or app discovery platforms – that have been springing up to drive user acquisition.

sophiedesc's insight:

1)   Choose a “destination” app discovery network

2)   Integrate a social media plan

3)   Focus on user engagement


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7 choses à comprendre dans le marketing mobile

7 choses à comprendre dans le marketing mobile | Digital & Mobile Marketing Toolkit | Scoop.it

Avez-vous optimisé toutes vos stratégies de marketing (local, moteur de recherche, email...) pour le mobile ?

Avez-vous une idée de l'expérience utilisateurs de votre site sur un appareil mobile ?

Voici 7 actions à comprendre ou à acccomplir pour améliorer votre marketing mobile.


Via Arobasenet
sophiedesc's insight:

Quelques rappels simples et efficaces lors de la mise en place d'une stratégie de marketing mobile optimisé. 

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Mobile Developers – What Should They Use? - Generation Mobile

Mobile Developers – What Should They Use? - Generation Mobile | Digital & Mobile Marketing Toolkit | Scoop.it

From the desk of Ozzy Espaillat With mobile quickly becoming the platform of choice, every developer needs to know how this will affect him or her moving forward. But with so many platforms, devices, and resolutions, each using a different language, it can be very confusing. Is iOS the future, or with Apple's recent missteps will Android corner the market? And then there is all the new tablets entering the market. Soon, devices with touch interfaces hanging from every space will surround us.

sophiedesc's insight:

Native Mobile Apps

Objective C for Apple devices, Java for Android, and something else for Blackberry and Windows":

+ Performance, interaction

- High maintenance and cost of keeping all those platforms in sync.

> Focus on one or two platforms. 

 

Web Apps

Web technologies like JavaScript or HTML5 (run in the web browser directly from your servers)

+ Cross-platform 

+ HTML5 supporting many phone friendly features directly like local storage, new data types that will bring up the right keyboard, and geolocation functions.

- need a web connection. 


Hybrid App:  

Web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features (like Phone Gap, Titanium Appcelerator). 

+ Cross-platform 

+ Access to native device functionality (camera, calendar, geolocation, etc.)

(- unstable!)

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Mobile und SEO

Mobile und SEO | Digital & Mobile Marketing Toolkit | Scoop.it
Responsives Webdesign vs. Individuelle Mobilseite vs. AppOft wird über die Vor- und Nachteile von responsivem Webdesign, individuellen...
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Need to Know: Four Mobile App Marketing Trends for 2013

Need to Know: Four Mobile App Marketing Trends for 2013 | Digital & Mobile Marketing Toolkit | Scoop.it
Mobile - Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
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