Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Inbound Marketing : 5 étapes clés pour réussir votre stratégie ! [Infographie]

Inbound Marketing : 5 étapes clés pour réussir votre stratégie ! [Infographie] | Digital & Mobile Marketing Toolkit | Scoop.it
Découvrez les 5 étapes à suivre pour réussir son Inbound Marketing et faire venir les clients vers soi !

Via Stéphanie Gagin
sophiedesc's insight:

1. Créez du contenu de valeur pour toutes les étapes du cycle d’achat

2. Invitez des personnes qui ont besoin de vos produits ou services

3. Convertissez les visiteurs en prospects

4. Transformez vos prospects en clients satisfaits

5. Analysez et modifiez votre stratégie marketing

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Rescooped by sophiedesc from SEO Tips, Advice, Help
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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | Digital & Mobile Marketing Toolkit | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
sophiedesc's insight:

A quick overview of the main ranking factors in Local Search, “to help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts" in a Social-Local-Mobile World. 

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Jeroen Smid's curator insight, September 2, 2013 1:38 AM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

Mark Rudder's curator insight, September 3, 2013 8:49 PM

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

IM Lounge's comment, September 6, 2013 5:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl
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10 Free Awesome Infographics Tools

Awesome tools Infographics 10 free awesome Infographics tools by Esmeralda Diaz-Aroca
sophiedesc's insight:

1. Vizualize.me (visual resume)

2. Hohli Online (Charts Builder)

3. Piktochart (Infographics) 

4. Icon Archive (Icons) 

5. Easel.ly (Infographics) 

6. Visual.ly (Infographics) 

7. Infogr.am (Infographics) 

8. Venngage (Infographics) 

9. Wordle (Word clouds)

10. Tagxedo (Word clouds)

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Rescooped by sophiedesc from Search engine optimization : SEO
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Secrets du digital marketing | Infographie SEO

Secrets du digital marketing | Infographie SEO | Digital & Mobile Marketing Toolkit | Scoop.it

Belle (et longue) infographie SEO / webmarketing


Via Véronique Duong
sophiedesc's insight:

SEO, Analytics, Content Marketing, Paid et Conversion: les outils et astuces en une infographie! 

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Véronique Duong's curator insight, August 12, 2013 6:16 AM

Les quelques secrets du digital marketing en une infographie !

Rescooped by sophiedesc from Mon Community Management
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Infographie : Synthèse des tâches d’un community manager

Infographie : Synthèse des tâches d’un community manager | Digital & Mobile Marketing Toolkit | Scoop.it

Voici une infographie très pertinente qui parle d’elle-même. Le community manager ne se limite pas à poster sur une page Facebook. Ci-dessous, une synthèse très efficace des tâches de ce dernier.


Via Cecile Verdier
sophiedesc's insight:

LISTEN - ASSESS - ENGAGE - REPEAT 

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Rescooped by sophiedesc from visualizing social media
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Digital & Mobile Marketing Toolkit | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

 

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”


Via Lauren Moss
sophiedesc's insight:

"Content tactics can effectively move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates."

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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4 Online Infographics Generators

 

Let’s face it, the infographics industry is exploding and now we’re seeing some new tools to help us easily create or generate simple infographics. Currently, infographics agencies charge between $2k and $5k to research, design and promote a fantastic infographic.

 

The following tools, which was compiled by Douglas Karr, will make development of your infographics a lot less costly, easier to design and publish, and some include reporting modules to see how well the infographics are distributed and promoted.

 

Easel.ly (http://goo.gl/f5bJf) – create and share visual ideas online. You may want to visit Visual.ly after creating your infographic to publish and share it with others.

 

Venngage (http://goo.gl/obMee) – Venngage helps you create and publish custom infographics, engage your viewers, and track your results. Venngage is the most powerful infographics publishing platform ever for marketers and publishers

 

Infogram (http://goo.gl/78dZK) – We work with marvelous designers to bring you the best components and themes for your infographics. Simply pick whatever you like to build your own.

 

Piktochart (http://goo.gl/vPUOP) – Piktochart is among the first online web applications to autonomize the creation of infographics. Its vision is to allow non-designers/programmers to create interactive infographics to promote their cause/brand and educate in a fun and engaging manner”

 

Via Committed Sardine


Via 173 Sud, Frédéric DEBAILLEUL, DURET
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Rescooped by sophiedesc from Inbound marketing + eCommerce
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Content Curation Guide for SEO

Content Curation Guide for SEO | Digital & Mobile Marketing Toolkit | Scoop.it

As we all know, fresh content is intrinsically linked to SEO success and for this reason a lot of SEO copywriting services are employed by companies and website owners. In addition to this, content curation can be used as an additional tool to promote and achieve effective search engine optimization.


Via Marc Rougier, Boyé, Marc Laliat
sophiedesc's insight:

"Good curation refers to the ability of being able to spot relevant and noteworthy insights and choose those as opposed to the fluff."

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

Rescooped by sophiedesc from Stratégie digitale et médias sociaux
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Le hashtag sur Twitter, infos par Twitter - Jacques Tang

Le hashtag sur Twitter, infos par Twitter - Jacques Tang | Digital & Mobile Marketing Toolkit | Scoop.it
Guide des usages du hashtag sur Twitter, l'essentiel des infos traduit pour vos usages.

Via Jacques Tang
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Jacques Tang's curator insight, August 24, 2013 6:02 AM

Infographie sur l'usage du hashtag de Twitter et commentaires

Rescooped by sophiedesc from La com des PME dynamiques
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Emailing: L'heure à laquelle envoyer ou ne ne surtout pas envoyer vos emails

Emailing: L'heure à laquelle envoyer ou ne ne surtout pas envoyer vos emails | Digital & Mobile Marketing Toolkit | Scoop.it
Voici quelques conseils qui vous aiderons à savoir à quel moment stratégique vous devriez, ou pas, envoyer vos campagnes d’emails et/ou newsletter. Succès garanti !

Via C-Marketing
sophiedesc's insight:

Quelque soit le secteur et la cible, évitez d'envoyer vos campagnes emailing entre 22h et 9h ou 10h et midi!

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C-Marketing's curator insight, August 13, 2013 8:51 AM

Pour réussir son emailing, la qualité du contenu ne garantit pas tout ... encore faut-il l'envoyer au bon moment. Voici quelques pistes!

Bruno Tuyaerts's curator insight, October 14, 2013 4:20 AM

email

Rescooped by sophiedesc from Search engine optimization : SEO
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Le SEO en une image > Actualités Référencement

Le SEO en une image > Actualités Référencement | Digital & Mobile Marketing Toolkit | Scoop.it

Faire comprendre le référencement en une image, c'est l'objectif de cette infographie qui aidera sans doute ceux qui veulent résumer les pratiques visant à renforcer la visibilité d'un site Internet sur les moteurs de recherche.

Volontairement simple, malgré la complexité globale d'une stratégie de référencement efficace, l'infographie est complétée par des explications plus détaillées. Les plus aguerris trouveront des explications en profondeur parmi les articles de notre blog SEO.

 

Cette infographie référencement est avant tout un schéma généraliste destiné à faire percevoir l'ensemble des facteurs qui influencent le positionnement d'un site sur les moteurs... et le travail à accomplir pour permettre à votre site de faire son trou parmi les millions d'autres sites existants.


Via Gilles Le Page
sophiedesc's insight:

Les facteurs clés du SEO en une infographie. 

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Rescooped by sophiedesc from Communauté du e-commerce
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[INFOGRAPHIE] Top 24 des solutions e-commerce

[INFOGRAPHIE] Top 24 des solutions e-commerce | Digital & Mobile Marketing Toolkit | Scoop.it

Voici donc un comparatif, rapide, des principales fonctionnalités des 24 solutions e-commerce les plus utilisées de part le monde avec également la grille des prix pour vous faire une idée.

 

On retrouve notre petit frenchy Prestashop dans le lot ainsi que pas mal de solutions e-commerce américaines, commeMagento, qui nous montre bien le dynamisme de se secteur aux US. Pendant ce temps en France on sort doucement du « Prestashop ou Magento ?  » avec l’arrivée de nouvelles solutions comme RBS change qui vont surement modifier la donne dans les prochains mois.

 

Bref, la solution parfaite n’existe pas car tout le monde n’a pas les mêmes besoins mais a solution qui vous convient le mieux à de grande chance d’exister elle  ;)


Via emploi-e-commerce
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Rescooped by sophiedesc from Time to Learn
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How To Optimize Your Facebook Posts [Infographic]

How To Optimize Your Facebook Posts [Infographic] | Digital & Mobile Marketing Toolkit | Scoop.it

In our newest infographic you can find some tips and tricks that can help you to optimize your Facebook posts to increase your Facebook performance.


Via Frédéric DEBAILLEUL
sophiedesc's insight:

Petit récapitulatif en infographie 

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Marc Kneepkens's curator insight, July 7, 2013 8:13 AM

Ever wondered who makes those Infographics? Here are some good tips for your Facebook page.


Need a Business Plan Template? Find it at my site, here is the link: http://www.business-funding-insider.com/free-business-plan-template.html

Marc Kneepkens's curator insight, July 7, 2013 8:20 AM

Startups, when creating your pitch you may want to use an infographic, visuals are great when you're telling a story, your story. Check out this article on improving your Facebook page, and pick up your Free Infographic template.


Need a Business Plan Template? Find it at my site, here is the link: http://www.business-funding-insider.com/free-business-plan-template.html

Jose Gonzalez's curator insight, July 7, 2013 7:02 PM

Not bad !

Thanks,