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Content is king. If you've been in marketing at all in the last few years, you've heard this mantra over and over again. The funny part is that it wasn't always true, even when many were trying to say it was.
"52% of consumers say blogs have impacted purchase decisions."
>> Without inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs.
This post is an attempt to give you some advice on how to leave comments effectively and what to avoid.
Useful advice to read before leavin comments on blogs:
7 benefits, 1 challenge, 4 types of commenters.
Cision ranks Top 50 Product Review Blogs using its Media Database and Digital Reach, as well as inbound links.Bonus: product review blogs are notoriously PR-friendly!"
Looking for some gift ideas for christmas - or for PR-friendly blogs for your new product reviews?
This listing might be useful :)
Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.
Great tips by marketingland.com to find the perfect headlines:
track & test, understand and adapt to your audience, be creative and engage conversation with your target!
+ Keep in mind some headline types examples:
> The News Story
> The Value Prop
> The CTA
> The How-To
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.
> B2B Marketers considers Events, Case Studies, Webinars and Blogs as the most effective Content Marketing Tactics !
Here are the detailed stats included in this report:91% of B2B marketers use content marketing
Breakdown of B2B Content Marketing Tactics in Use:87% of B2B content marketers us social media (other than blogs)83% of B2B content marketers use articles on their website78% of B2B content marketers use eNewsletters77% of B2B content marketers use blogs71% of B2B content marketers use case studies70% of B2B content marketers use videos70% of B2B content marketers use articles on other websites69% of B2B content marketers use in-person events61% of B2B content marketers use white papers59% of B2B content marketers use webinars or webcasts44% of B2B content marketers use research reports40% of B2B content marketers use micro sites38% of B2B content marketers use infographics38% of B2B content marketers use branded content tools33% of B2B content marketers use mobile content32% of B2B content marketers use eBooks31% of B2B content marketers use print magazines29% of B2B content marketers use books28% of B2B content marketers use virtual conferences27% of B2B content marketers use podcasts26% of B2B content marketers use licensed or syndicated content26% of B2B content marketers use mobile apps25% of B2B content marketers use digital magazines24% of B2B content marketers use print newsletters11% of B2B content marketers use games or gamification
B2B Content Marketing Tactics Usage Trends:Use of research reports has risen from 25% in 2011 to 44% in 2012Use of video has risen from 52% in 2011 to 70% in 2012Use of mobile content has risen from 15% in 2011 to 33% in 2012Use of virtual conferences has risen from 10% in 2011 to 28% in 2012
Most Effective Tactics:67% of B2B marketers rate in-person events as the most effective content marketing tactic64% of B2B marketers rate case studies as the most effective content marketing tactic61% of B2B marketers rate webinars or webcasts as the most effective content marketing tactic59% of B2B marketers rate blogs as the most effective content marketing tactic58% of B2B marketers rate videos as the most effective content marketing tactic58% of B2B marketers rate newsletters as the most effective content marketing tactic57% of B2B marketers rate research reports as the most effective content marketing tactic57% of B2B marketers rate white papers as the most effective content marketing tactic55% of B2B marketers rate eBooks as the most effective content marketing tactic53% of B2B marketers rate articles on website as the most effective content marketing tactic50% of B2B marketers rate articles on other websites as the most effective content marketing tactic50% of B2B marketers rate microsites as the most effective content marketing tactic49% of B2B marketers rate social media effective or very effective as a content marketing tactic
Content Distribution and Promotion:87% of B2B marketers use social media to distribute content, up from 74% in 2011B2B marketers use an average of 5 social media sites to distribute content83% of B2B marketers use LinkedIn to distribute content80% of B2B marketers use Twitter to distribute content80% of B2B marketers use Facebook to distribute content61% of B2B marketers use YouTube to distribute content39% of B2B marketers use Google+ to distribute content26% of B2B marketers use Pinterest to distribute content23% of B2B marketers use Slideshare to distribute content12% of B2B marketers use Vimeo to distribute content10% of B2B marketers use Flickr to distribute content10% of B2B marketers use StumbleUpon to distribute content7% of B2B marketers use Instagram to distribute content7% of B2B marketers use Tumblr to distribute content6% of B2B marketers use Quora to distribute content
Organizational Goals:79% of B2B marketers use content marketing to achieve brand awareness goals74% of B2B marketers use content marketing to achieve customer acquisition goals71% of B2B marketers use content marketing to achieve lead generation goals64% of B2B marketers use content marketing to achieve customer retention and loyalty goals64% of B2B marketers use content marketing to achieve thought leadership goals63% of B2B marketers use content marketing to achieve engagement goals60% of B2B marketers use content marketing to achieve website traffic goals45% of B2B marketers use content marketing to achieve lead nurturing goals43% of B2B marketers use content marketing to achieve sales goals
B2B Content Marketing Measurement:60% of B2B marketers use web traffic to measure effectiveness of content marketing51% of B2B marketers use sales lead quality to measure effectiveness of content marketing45% of B2B marketers use social media sharing to measure effectiveness of content marketing43% of B2B marketers use sales quantity to measure effectiveness of content marketing41% of B2B marketers use direct sales to measure effectiveness of content marketing41% of B2B marketers use qualitative feedback from customers to measure effectiveness of content marketing41% of B2B marketers use SEO ranking to measure effectiveness of content marketing39% of B2B marketers use time spent on website to measure effectiveness of content marketing35% of B2B marketers use inbound links to measure effectiveness of content marketing26% of B2B marketers use benchmark lift of company awareness to measure effectiveness of content marketing24% of B2B marketers use increased customer loyalty to measure effectiveness of content marketing22% of B2B marketers use benchmark lift of product/service awareness to measure effectiveness of content marketing13% of B2B marketers use cross-selling to measure effectiveness of content marketing5% of B2B marketers use cost savings to measure effectiveness of content marketing
B2B Content Marketing Budgets:54% of B2B marketers will increase their spend on content marketing over the next 12 months34% of B2B marketers spend on content marketing over the next 12 months will remain the same2% of B2B marketers spend on content marketing over the next 12 months will decreaseContent Marketing Budgets:33% of B2B marketing budgets are now allocated to content marketingCompanies with fewer than 10 employees allocate 42% of their marketing budget to content marketingCompanies with over 1,000 employees allocate 24% of their marketing budget to content marketing
Content Creation In-House and Outsourcing:56% of B2B marketers create content in-house exclusively, an increase of 18% over 20111% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation65% of large companies outsource content creation and 44% overall outsource B2B content creation91% of B2B content marketers tailor their content in at least one way:59% of B2B content marketers segment content by individual decision maker profiles52% of B2B content marketers segment content by company characteristics42% of B2B content marketers segment content by stage in the buying cycle23% of B2B content marketers segment content by personalized content preferences8% of B2B content marketers do not segment content
+++ A very comprehensive lists of useful tools and softwares for every single step of your content marketing process.
Lead Tracking Tools
Email Marketing Tools
Social Media Management & Listening Tools
Blogging & CMS
Paid Distribution Networks
Content Promotion Tools
Sources for Content Creation
Content Curation Tools
Content Optimization Tools
Content Enrichment Tools
Content Collaboration Tools
Google Drive –
Content Authoring Tools
Adobe Creative Cloud
Ce billet aborde tous les aspects de l'élaboration d'un livre blanc dans un objectif de génération de leads.
Quelques conseils simples, mais efficaces à conserver pour votre prochain livre blanc !
Game of Thrones, série événement de la chaîne américaine HBO depuis 2011, a su démontrer qu’on pouvait rendre accro la planète entière en suivant quelques recettes toutes simples. La preuve en cinq leçons.
Une analyse très pertinente des 5 ingrédients principaux de la recette du succès marketing de la série - dont on peut facilement s'inspirer pour construire sa stratégie inbound et contenu !
& un petit bonjour au passage à tous les fans de GoT ;)
Leçon n° 1 : affichez un objectif simple et ambitieux
Leçon n° 2 : n’ayez pas peur de vous répéter
Leçon n° 3 : sachez repousser toujours plus loin vos limites
Leçon n° 4 : soyez là où on ne vous attend pas
Leçon n° 5 : adaptez-vous tout en restant cohérent
+ du transmédia sans modération!
Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?
The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog
Via Stéphanie Gagin
A comprehensive guide based on Buffer research to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful !
(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc)
structurer et organiser efficacement votre marketing de contenu
Via Jerome D. Simon
Une stratégie de contenu est à planifier sur le long terme !
Quelques idées de contenu à publier tous les jours, toutes les semaines, tous les mois et tous les ans pour un impact réellement SEO et Trafic positif et pour fidéliser vos visiteurs?
Fini le syndrome de la page blanche avec ces 99 types de contenu à proposer sur un blog Marketing notamment ...
A la recherche d'inspiration pour votre stratégie de Content Marketing? Voici un reminder très efficace des types de contenus que vous pourrez utiliser au quotidien!
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.
Via Bonnie Burns
Les lecteurs souhaitent qu'on leur facilite l'interaction sociale avec vos contenus. Voici 6 outils de partage social media pour booster leur implication
Une liste de 6 outils de partage sur les réseaux sociaux - à découvrir !
The State of Blogging showing percentage of brand on blogs, blog influence on consumers, influencers biggest pains, and more!
Find blogging, blog influence and blogger outreach stats & tips in this great infographic !
What about you: of all the content you created in 2013, how much did you plan strategically?
Well, I'm sure we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)
Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
Copywriting 101: How to Craft Compelling Copy Copywriting is one of the most essential elements of effective online marketing. The art and science of direc
Great ressource to create compelling content for readers and search engines! "Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action."
So what’s the number one reason why most business bloggers fail? Find out here and learn how to become a successful business blogger!
& Keep in mind:
Fo a successfull business blog, "you need to engage your customers/readers, not just inform or report"!
Discover why business blogging is something of a silver bullet in this stats and facts-packed infographic!
Some interesting Business Blogging Stats, eg:
> "US visitors spend 3X more time on blogs and social media than on their email"
> B2B Companies who blog get 70% more leads than those who don't".
Which processes and tools does it take to make Inbound Marketing effective? Companies are still trying to understand and make the business case to focus on. Marketing topic(s):Digital marketing strategy.
This Infographic from Salesforce Pardot sheds some light onto this with survey findings summarised from HubSpot’s survey.
It also highlights well the difference between inbound and outbound marketing and free tools in the marketplace across blogging, SEO, analytics, social and webinars.
Via Jerome D. Simon
Great Inbound Marketing infographic about the "Truth behind the Buzz" (according to Pardot -promoting it marketing automation SW), incl. inbound marketing activities, ressources vs. results, as well as low-cost alternatives to all-in-one inbound marketing tools.
One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing.
Overview of the basic inbound marketing tactics you can/should use for a successful inbound marketing process.
Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead.
Via Kamal Bennani
Interesting insights from Rebecca Lieb about Influence Marketing & very impressive facts proving its big potential for your content strategy;
"At the end of the day, an influencer strategy is primarily an amplification strategy. Influencers, by dint of reputation, confer legitimacy. They are thought leaders, journalists, bloggers, tweeters, analysts, consultants or subject-matter experts who influence buyer decisions."
Blog de Markentive, agence d'inbound marketing : Les meilleures alternatives à Hubspot pour faire de l'Inbound marketing gratuitement
Si vous êtes de nature à vouloir contrôler de manière plus libre et flexible l’ensemble de vos décisions marketing ou que vous avez le temps et les compétences nécessaires à l’intégration d’outils indépendants pour votre stratégie d’Inbound marketing, peut-être serez-vous plus heureux avec ces quelques alternatives … qui sont en plus pour la plupart gratuites !
Via Jacques Tang
Voici donc 5 outils gratuits à utiliser pour une mise en place "traditionnelle" d'une stratégie d'inbound marketing -- qui peuvent remplacer (dans un premier temps, du moins) la fameuse "super-plateforme" intégrée Hubspot.
On y retrouve les "classiques": Wordpress, Moz, Hootsuite, Mailchimp et Google Analytics/
Plus un conseil, toujours bon à prendre: ne pas hésitez à "mettre les mains dans le cambouis" !
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
Start With Your Personas
Whether it's marketing or product development, everything you do in your business should all start with your personas. Your company's personas should be at the heart of everything you do in your inbound marketing strategy, including content.
Map It All Out: Lifecycle Stage Is Key
To make your life easier, I've created a basic inbound marketing content strategy template that you can use in developing your content strategy. This should be used as a general guide, but feel free to change and modify it based on your business. You can download the free template here.
Realize Problem or Need (Driving Visitors)
At the very top of the inbound marketing funnel your goal is to drive prospects to your website. There are many different parts to this from social, email, etc., but the one we are interested in for this discussion is blogging.
I want you to think of your blog as the fuel of your content (and marketing) engine. Blogs can be used to boost the impact of all the other marketing channels (social, SEO, email, etc). Once developed over time it will prove to be the biggest driver of traffic to your website and be one of your company's biggest digital assets.
Perform Research (Top Funnel)
In this stage content types that work effectively are e-books, webinars, research guides, reports, etc. Again, I can't stress enough how important it is to keep this non-biased, non-promotional, and focused around amazing quality content that delights and educates that person.
Establish Buying Criteria (Middle Funnel)
In this stage there are a few more styles of content that work especially well in bringing across the feeling and messages you want at this stage. These include white papers, webinars, comparison guides, detailed guides, etc.
Evaluating Vendors (Bottom Funnel)
If your inbound marketing has been done correctly it will be your best sales team member. The lead will be very interested in your solutions, have a great deal of education on the topic, and be biased toward your solution over competitors.
Once you have created an inbound marketing content map then you can start thinking about how you can incorporate SEO into the mix. Start using keyword and search tools to find the best titles and copy to include in your content to ensure it will be found by those who are searching online.
Review and Update
It's also important to consider that you should be revisiting both your personas and your content strategy map on a monthly or at the minimum quarterly basis. As new information and ideas come out, it will be important to include those into your persona profile and pivot your content accordingly.
Via marketingIO, C-Marketing
Get the most out of your content marketing! With repurposing, you can educe your content marketing costs and expand your audience reach.
Repurposing process and great exemples and ideas for content repurposing:
4. Free Guide