Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Content Marketing Strategy: How To Create Killer Headlines

Content Marketing Strategy: How To Create Killer Headlines | Digital & Mobile Marketing Toolkit | Scoop.it
Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.
sophiedesc's insight:

Great tips by marketingland.com to find the perfect headlines:

track & test, understand and adapt to your audience, be creative and engage conversation with your target! 

 

+ Keep in mind some headline types examples: 

> The News Story 

> The Value Prop 

> The CTA 

> The How-To 

etc 

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A scientific guide to writing great headlines on Twitter, Facebook and your blog

A scientific guide to writing great headlines on Twitter, Facebook and your blog | Digital & Mobile Marketing Toolkit | Scoop.it

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?

The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog


Via Stéphanie Gagin
sophiedesc's insight:

A comprehensive guide based on Buffer research  to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful ! 

 

(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc) 

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