Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week

Vodafone takes on O2 and Google with mobile wallet launch | News | Marketing Week | Digital & Mobile Marketing Toolkit | Scoop.it
Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.  
sophiedesc's insight:

The mobile Wallet war is (still) on! Vodafone Europe rolls out its new NFC-enabled wallet, based on open source technology for broader integration and including mobile loyalty functionality. 

 

"Vodafone has announced plans to launch a mobile wallet service that will let customers make everyday transactions such as making payments and collecting loyalty points directly from their mobile phones."

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Inbound Marketing Europe versus Inbound Marketing US

Inbound Marketing Europe versus Inbound Marketing US | Digital & Mobile Marketing Toolkit | Scoop.it
Le Blog Mercatik propose de faire le point de la situation sur l'Inbound Marketing en Europe face aux précurseurs américains.

Via Guillaume Dardier
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