Boost campaigns are one of the most common ways to build up an app’s user base in a short space of time, as the increased visibility that a top App Store ranking provides is unbeatable.
Just one click away from any part of the App Store, the ‘Top Charts’ promises to yield the current most exciting apps for users. Securing a spot there guarantees thousands of organic installs and, along with that, a significantly decreased effective CPI (cost per install) for your app marketing campaign. The infographic below provides facts and figures on organic uplift and average CPI prices during a boost campaign.
Via vincent tessier