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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Faire la promotion d'un article de blog - Blog nineteen.ninety

Faire la promotion d'un article de blog - Blog nineteen.ninety | Digital & Mobile Marketing Toolkit | Scoop.it
Écrire et publier un article de blog ne fait pas forcément venir les lecteurs. Dans cet article, je vous explique comment faire la promotion d'un billet.
sophiedesc's insight:

via un blog que je viens de découvrir :

http://www.1990nineteenninety.com/

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The State of Blogging

The State of Blogging | Digital & Mobile Marketing Toolkit | Scoop.it

The State of Blogging showing percentage of brand on blogs, blog influence on consumers, influencers biggest pains, and more!

sophiedesc's insight:

Find blogging, blog influence and blogger outreach stats & tips in this great infographic ! 

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10 Steps to Effective Copywriting | How to Craft Compelling Copy

10 Steps to Effective Copywriting |  How to Craft Compelling Copy | Digital & Mobile Marketing Toolkit | Scoop.it
Grab the Copywriting 101, Magnetic Headlines, and SEO Copywriting ebooks.
Copywriting 101: How to Craft Compelling Copy Copywriting is one of the most essential elements of effective online marketing. The art and science of direc
sophiedesc's insight:
Great ressource to create compelling content for readers and search engines! "Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action."
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Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats

Infographic: Why Business Blogging is Awesome Sauce | Business Blogging Stats | Digital & Mobile Marketing Toolkit | Scoop.it
Discover why business blogging is something of a silver bullet in this stats and facts-packed infographic!
sophiedesc's insight:

Some interesting Business Blogging Stats, eg: 

 

> "US visitors spend 3X more time on blogs and social media than on their email"

> B2B Companies who blog get 70% more leads than those who don't". 

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Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies

Référencement d'un blog Wordpress (dossier) | PressMyWeb | web 2.0, emarketing, ecommerce, nouvelles technologies | Digital & Mobile Marketing Toolkit | Scoop.it
Comment favoriser techniquement un bon référencement SEO de votre blog ou site Wordpress dans les moteurs de recherche comme Google ?
sophiedesc's insight:

A LIRE !

Une checklist SEO indispensable pour un bon référencement de votre blog Wordpress... avec quelques astuces en supplément ! 

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5 Ways Lean Companies Can Beat Fat Cat Publishers at Content Marketing

5 Ways Lean Companies Can Beat Fat Cat Publishers at Content Marketing | Digital & Mobile Marketing Toolkit | Scoop.it
On one hand, there’s the opinion that content marketing is the newest key to online success while at the same time others are saying most of it doesn’t work. So which is it?

Via Thomas Faltin
sophiedesc's insight:

"Most of your content, according to the numbers, is still likely to fail." 

Still, here are 5 ways to bring in backlinks, sales and leads by getting your content shared :

 

1. Bring Data to the Party

2. Hypertarget

3. Just Be Bigger & Better

4. Be Bold & Opinionated

5. Break News in Your Industry

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Partage Social Media : 6 outils pour doper vos sites

Partage Social Media : 6 outils pour doper vos sites | Digital & Mobile Marketing Toolkit | Scoop.it
Les lecteurs souhaitent qu'on leur facilite l'interaction sociale avec vos contenus. Voici 6 outils de partage social media pour booster leur implication
sophiedesc's insight:

Une liste de 6 outils de partage sur les réseaux sociaux - à découvrir !

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Top 50 New Product Review Blogs | Cisionblog

Top 50 New Product Review Blogs | Cisionblog | Digital & Mobile Marketing Toolkit | Scoop.it

Cision ranks Top 50 Product Review Blogs using its Media Database and Digital Reach, as well as inbound links.Bonus: product review blogs are notoriously PR-friendly!"

sophiedesc's insight:

Looking for some gift ideas for christmas - or for PR-friendly blogs for your new product reviews?

This listing might be useful  :)

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How to Become a Successful Business Blogger - Click-finders.com

How to Become a Successful Business Blogger - Click-finders.com | Digital & Mobile Marketing Toolkit | Scoop.it
So what’s the number one reason why most business bloggers fail? Find out here and learn how to become a successful business blogger!
sophiedesc's insight:

& Keep in mind:

 

Fo a successfull business blog, "you need to engage your customers/readers, not just inform or report"! 

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A scientific guide to writing great headlines on Twitter, Facebook and your blog

A scientific guide to writing great headlines on Twitter, Facebook and your blog | Digital & Mobile Marketing Toolkit | Scoop.it

Ever since we started Buffer a little over two years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog?

The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog


Via Stéphanie Gagin
sophiedesc's insight:

A comprehensive guide based on Buffer research  to help you find the greatest post copywriting on your blog, Twitter, Facebook - very useful ! 

 

(Social A/B test advice, optimal time to tweet/post, most shareable words, best headlines etc) 

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99 types de contenu marketing

Fini le syndrome de la page blanche avec ces 99 types de contenu à proposer sur un blog Marketing notamment ...

Via inaativ
sophiedesc's insight:

A la recherche d'inspiration pour votre stratégie de Content Marketing? Voici un reminder très efficace des types de contenus que vous pourrez utiliser au quotidien! 

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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Digital & Mobile Marketing Toolkit | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

 

What is the best approach for blogger outreach?

sophiedesc's insight:

Tips....

 

1. Carefully select your bloggers

2. Develop a bond with them

 

... and Tools: 

 

#1. Follower Wonk

#2. BuzzStream

#3. MozBar

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