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Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
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Authorship et author rank de quoi parle-t-on ? > Blog AxeNet

Authorship et author rank de quoi parle-t-on ? > Blog AxeNet | Digital & Mobile Marketing Toolkit | Scoop.it
Cet article est destiné à mieux comprendre les différences entre authorship et Author rank dans le cadre du référencement sur Google.
sophiedesc's insight:

Pour ceux qui s'y perdent encore un peu entre l'Authorship, l'Author Rank, Google+, influence et contenu.

Illustrée par une infographie animée qui vaut le coup d'oeil : The Author Rank Building Machine

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The Web Developer's SEO Cheat Sheet 2.0

The Web Developer's SEO Cheat Sheet 2.0 | Digital & Mobile Marketing Toolkit | Scoop.it

It is my honor and privilege today to introduce the brand-new version of The Web Developer's SEO Cheat Sheet. This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers.


Via Veille digitale
sophiedesc's insight:

Dowload this very useful Web Developer's SEO Cheat Sheet here:

http://bit.ly/17tyoW1

 

-Important HTML Elements

-HTTP Status Codes

-Canonicalization

-URL Best Practices

-Webmaster Tools

-Robot Control Syntax

-Important User-agents

-Sitemap Syntax

-Facebook Open Graph

-Twitter Cards

-Google+

-Google+ Authorship

-Google+ Publisher

-Targeting Multiple Languages

-Mobile Web Development (Responsive Design)

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Veille digitale's curator insight, August 31, 2013 1:59 AM

Outre l'excellent article on aime la possibilité de télécharger le pdf

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Getting Authorship to Work: A Moz.com Case Study

Getting Authorship to Work: A Moz.com Case Study | Digital & Mobile Marketing Toolkit | Scoop.it
We all know authorship is important, but it can be really hard to get working properly. Here's how we (finally) got authorship working the way it should on Moz.com.
sophiedesc's insight:

Troubleshooting G+ authorship?

Read these 4 takeaways from Moz, it might help!

"

You can't always trust the validator tool. Check your SERPs (in an incognito window or with personalization turned off) to be sure.Google takes any instance of "by (person's name)" seriously, so if you're getting the wrong author snippet, check for that first.Adding nicknames in Google+ is much less effective than using your real name. Wherever possible, use real first and last names to get author snippets.For more on troubleshooting authorship, read Mark Traphagen's post from last year (notice I didn't say "this post by…" well, you get the idea)."

 

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