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Authorship et author rank de quoi parle-t-on ? > Blog AxeNet

Authorship et author rank de quoi parle-t-on ? > Blog AxeNet | Digital & Mobile Marketing Toolkit | Scoop.it
Cet article est destiné à mieux comprendre les différences entre authorship et Author rank dans le cadre du référencement sur Google.
sophiedesc's insight:

Pour ceux qui s'y perdent encore un peu entre l'Authorship, l'Author Rank, Google+, influence et contenu.

Illustrée par une infographie animée qui vaut le coup d'oeil : The Author Rank Building Machine

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How to Build Authority by Talking About Your Competitors

How to Build Authority by Talking About Your Competitors | Digital & Mobile Marketing Toolkit | Scoop.it

Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.

 

What if talking about your competitor could boost your site's search rankings? What if you could build trust, authority, and likeability by talking about your competitors in an honest, transparent way? 


Via Kamal Bennani
sophiedesc's insight:

Business Cases: 

"Here are four companies that talk about their competition in a positive or neutral way and have reaped the benefits in terms of SEO as well as credibility."

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Wendy Flanagan's curator insight, August 24, 2013 8:14 AM

#marketing #strategy for Search Engine Optimization