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Digital & Mobile Marketing Toolkit
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Marketers already flocking to App Store vanity URLs - Mobile Marketer - Content

Marketers already flocking to App Store vanity URLs - Mobile Marketer - Content | Digital & Mobile Marketing Toolkit | Scoop.it
Marketers and developers are expected to quickly jump on the new App Store vanity URLs from Apple as they look to drive downloads for their mobile applications.
sophiedesc's insight:

"The new short links, which will be available for company app pages and iOS app landing pages, help developers address the issue of discovery" ... and could help drive app downloads. 

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[INFOGRAPHIC] Calculating the cost of a Top 10 rank in the App Store

[INFOGRAPHIC] Calculating the cost of a Top 10 rank in the App Store | Digital & Mobile Marketing Toolkit | Scoop.it
Boost campaigns are one of the most common ways to build up an app’s user base in a short space of time, as the increased visibility that a top App Store ranking provides is unbeatable.

Just one click away from any part of the App Store, the ‘Top Charts’ promises to yield the current most exciting apps for users. Securing a spot there guarantees thousands of organic installs and, along with that, a significantly decreased effective CPI (cost per install) for your app marketing campaign. The infographic below provides facts and figures on organic uplift and average CPI prices during a boost campaign.


Via vincent tessier
sophiedesc's insight:

Quite an informative infographic about the average costs (in CPI, cost per intall) and effects of a boost campaign for your iPhone App

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