Digital & Mobile Marketing Toolkit
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Digital & Mobile Marketing Toolkit
Interesting Tips, Essential Tools & great Infographics for Digital Marketers to learn,manage and optimize Digital Planning, SEO/SEM, Social Media, Presentations, Mobile Strategy & Co
Curated by sophiedesc
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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Digital & Mobile Marketing Toolkit | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide
sophiedesc's insight:

Great Infographic in term of CM analytics :) 

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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Piecing Together Mobile Analytics Still Too Complicated For Most Brands

Piecing Together Mobile Analytics Still Too Complicated For Most Brands | Digital & Mobile Marketing Toolkit | Scoop.it
Piecing Together Mobile Analytics Still Too Complicated For Most Brands - 08/21/2013
sophiedesc's insight:

Forrester: Marketers lagging in mobile analytics 
Fewer than half of marketers have adopted a complete mobile analytics solution, assigning it a low priority, according to Forrester Research. "They spend less than 2% of their marketing and advertising budgets on mobile. The perception that mobile has limited business impact ... causes e-business professionals to de-prioritize mobile analytics," said Forrester's Julie Ask

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Que peut faire le Community Manager pour vous ?

Que peut faire le Community Manager pour vous ? | Digital & Mobile Marketing Toolkit | Scoop.it
Le Community Manager est celui qui joue aujourd'hui un rôle important dans l'animation de communautés sur les réseaux sociaux. Quelles sont ses tâches ?

Via Arobasenet, Denis Liotta 
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Philippe Villette's curator insight, August 9, 2013 2:24 AM

Factotum, l'animateur de communautés doit bien être intégré au réseau de communication interne de l'entreprise pour être efficace.
Son champs de compétences et sa capacité d'intervention doivent bien être explicités.

Aurélien Dalibert's comment, August 9, 2013 8:23 AM
je scoop cet article merci http://www.scoop.it/t/mass-marketing-innovations
Attraptemps's curator insight, August 19, 2013 6:51 AM

Définir le rôle du community manager dans votre stratégie sociale : voici les principales tâches qu'il effectue.

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Etude Digital Marketing (SEO, PPC, Social Media) de Concorde-Hotels.fr

Etude Digital Marketing (SEO, PPC, Social Media) de Concorde-Hotels.fr | Digital & Mobile Marketing Toolkit | Scoop.it
Le groupe gère des hôtels de luxe dans le monde entier. Quelle est leur stratégie et celle de leurs concurrents en terme de SEO, de PPC et de Social Media ?

 

L’analyse « du jour » porte sur le site Concorde-hotels. Le groupe gère des hôtels de luxe dans le monde entier mais la concurrence est rude… surtout en France. Quelle est leur stratégie et celle de leurs concurrents en terme de SEO, de PPC et de Social Media ? Quelles pistes d’amélioration sont à envisager ?

sophiedesc's insight:

Analyse digitale détaillée et Audit SEO/PPC/Social Media (notamment via SEOmoz) de Concorde-hotels.com - et recommandations. 

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Rescooped by sophiedesc from Veille SEO - Référencement web - Sémantique
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Twitter Analytics Tools: 3 Tools to help your business

Twitter Analytics Tools: 3 Tools to help your business | Digital & Mobile Marketing Toolkit | Scoop.it

There are some fantastic twitter analytic tools that will help you maximize the benefit from using twitter.  In this article Kristi gives us 3 great ones that are worth checking out.

Ready to get deeper insights into your Twitter activity, hashtags, and trends in order to enhance your Twitter marketing? If so, then these three Twitter analytics tools will be the perfect fit!


Via Frédéric DEBAILLEUL, Ma veille
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Geoffreyh's comment, May 29, 2013 6:23 AM
TweetStats doesn't work
Minter Dial's comment, May 29, 2013 11:19 AM
Yup. It seems no longer to work
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Google Analytics Email Marketing Dashboard For Beginners

Google Analytics Email Marketing Dashboard For Beginners | Digital & Mobile Marketing Toolkit | Scoop.it
I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image.

Via Michael Lucht - www.b-innovative.eu
sophiedesc's insight:

Organize your Google Analytics Dashboard for E-Mail Tracking: 

 

Revenue By Source

Visits & Revenue By Browser

E-Commerce Transactions By Product

Visits By Region

Visits & Pages By Device

Visits & Revenue By Campaign

Goal Completions By Goal Completion Location

Email Marketing Custom Segment

 

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Secrets du digital marketing | Infographie SEO

Secrets du digital marketing | Infographie SEO | Digital & Mobile Marketing Toolkit | Scoop.it

Belle (et longue) infographie SEO / webmarketing


Via Véronique Duong
sophiedesc's insight:

SEO, Analytics, Content Marketing, Paid et Conversion: les outils et astuces en une infographie! 

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Véronique Duong's curator insight, August 12, 2013 6:16 AM

Les quelques secrets du digital marketing en une infographie !

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20 conseils SEO pour Wordpress

20 conseils SEO pour Wordpress | Digital & Mobile Marketing Toolkit | Scoop.it

Via ma veille automatique sur les infographies, mon logiciel de veille a rapatrié une nouvelle infographie sur le référencement naturel. Celle-ci donne 20 conseils SEO pour les personnes qui utilisent le CMS WordPress.

Elle s’adresse tout particulièrement aux petits sites web, voire moyens.

Cette infographie donne des conseils de référencement naturel technique (pluggins, URL, sitemap, etc.) et des conseils d’optimisation sur les réseaux sociaux:


Via Frédéric DEBAILLEUL
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Véronique Duong's comment, July 26, 2013 4:05 AM
Merci pour le scoop :)
Véronique Duong's comment, July 26, 2013 4:05 AM
Merci pour le scoop :)
Véronique Duong's comment, July 26, 2013 4:07 AM
Merci beaucoup pour le scoop :)
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Twitter opens up its analytics platform. Now everyone can check the performance of their tweets

Twitter opens up its analytics platform. Now everyone can check the performance of their tweets | Digital & Mobile Marketing Toolkit | Scoop.it

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets.

 
sophiedesc's insight:

Just register here: https://ads.twitter.com/ and click on Analytics to show your Timeline and Followers activity! 

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6 outils pratiques pour votre veille sur Twitter - Les outils de la veille

6 outils pratiques pour votre veille sur Twitter - Les outils de la veille | Digital & Mobile Marketing Toolkit | Scoop.it

Twitter fait partie des éléments incontournables d’une stratégie de veille dans le domaine des réseaux sociaux. Le réseau de micro blogging est aussi un des indicateurs importants de votre présence ou de la présence d’une marque sur le net. Les outils qui s’appuient sur Twitter pour automatiser un certain nombre de tâches de veille et de gestion de votre image sont très nombreux. Voici une liste de 6 outils pour le moins subjective. .

sophiedesc's insight:

ManageFlitter

TweetReach

Buffer

Twitonomy

Twilert

FollowerWonk

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