Digital Media
Follow
Find
2.8K views | +0 today
Scooped by Federico Francioni
onto Digital Media
Scoop.it!

Leveraging Strategic Digital Acquisitions for Growth

Leveraging Strategic Digital Acquisitions for Growth | Digital Media | Scoop.it
In an increasingly competitive and homogeneous marketplace, digital acquisitions provide a way in which businesses can close the gap and drive growth via new commercially attractive ventures. With a market ripe with startups, that next Facebook, Amazon or Google might just be around the corner – the question is what should businesses be looking for?

Is it a matter of looking within your marketplace, identifying potential disruptions to your business and then looking to find a solution that will avert that pending collision? Or rather broadening the search beyond traditional areas of operation, in order to leverage opportunities in new growth areas yet to boom? Whether an acquisition occurs, no doubt businesses that keep aware of these opportunities will be better poised to respond if and when their industry is disrupted.

The following infographic by Kwasi Studios provides some interesting insights about digital acquisitions between some of the most prominent businesses in the world and why they think these alliances will work.

Of particular interest is Amazon’s purchase of Kiva Systems. For those unaware, Kiva Systems has developed robot technology warehouse management system – potentially the future of supply chain and operations particularly for large multichannel retailers. In effect this alliance allows Amazon to move into a market of not only being a retailer, but supplying other retailers with this technology – stepping out its traditional role. However this is nothing new for the retailer, that has over the years monetised a variety of the technology and services it has developed.

A different example of a business perhaps looking to avert disruption, while building and innovating within its own market is Salesforce. Traditionally offering a CRM solution for sales management, the company has expanded its offering in the social media sphere with its purchase of Buddy Media. Perhaps anticipating the growth of social media within the B2B communications space, as mentioned in the article by Kwasi Studios, Salesforce is rounding out its offering to stay relevant and contemporary within its market.

What will be your approach in order to close and grow your business beyond the gap?

more...
No comment yet.
Digital Media
blog.FedericoFrancioni.com >> Everything about social media: from marketing to new gadgets!
Your new post is loading...
Scooped by Federico Francioni
Scoop.it!

Classical Art Paintings Updated with Social Media Notification

Classical Art Paintings Updated with Social Media Notification | Digital Media | Scoop.it

In her ‘emoji nation’ series, Kiev-based artist Nastya Nudnik takes the event notifications from Facebook, Twitter and the lot that we are so familiar with on social media, and updates classical art paintings with these. That one tweak instantly transforms the timeless to something quite mundane.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The State of Social Marketing and Advertising 2014

The State of Social Marketing and Advertising 2014 | Digital Media | Scoop.it

Discover The State of Social Marketing 2014, as told by your fellow marketers. Where does your social media marketing strategy stand?

Socialbakers conducted a social media pulse check across 82 countries and 20 industries to discover what marketers are focusing on, and more importantly, what they’re not. Did you know that 86% consider competitive social analysis important, but only 1/3 use paid tools to conduct said analysis! Imagine a lawyer who says a strong defense is important and then turns to Wikipedia to build a case. No thanks, I’ll Google the Constitution myself. Here’s what over 500 of your peers had to say about the state of social media marketing.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

XXX World 2: similarities and differences in online porn and sex searches

XXX World 2: similarities and differences in online porn and sex searches | Digital Media | Scoop.it

Considering the huge success achieved by the first post “XXX World: Most Searched Porn Terms By Country and State & Average Daily Impressions“, I can definitely say that this is a true HOT topic.

So, here we are with some brand new infographics to better understand the topic, thanks to Vincenzo Cosenza aka @VinCos… enjoy!

What are people looking for, when they are looking for sex? Speaking of web searches, Google knows a lot about this stuff, obviously, but doesn’t tell. PornMD, instead, has decided to share some information about sex searches related to PornHub properties (PornHub is the most visited porn website of the world). A new section called PornMD LIVE shows what users from all over the globe are searching for, in real time.

Another section shows the top 10 most commonly searched terms on the network over a 6 months period, for each country.

So I have decided to aggregate these data in order to visualize similiarities and differences among sex searches from different countries.
Sankey diagram allows to easely see countries on the left and searches on the right. Common keywords are represented by bigger boxes.

Overall there is a tendency to search for themselves: for example, the top search term for Italy is “Italian”, Germany’s is “Germany” and so on.
Common sex fantasies in Europe are related to: amateur, mature, massage, casting, MILF, teen, anal.
But there are countries like Ireland, Romania, Hungary, Finland, Ukraine, that have peculiar, and sometimes weird, porn tastes. For example, Irish are looking for “drunk” people, Romanians and Hungarians for “mom and son” scenes.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Selfie phenomenon: a brand new research and how a selfie just become the most-retweeted tweet of all time

The Selfie phenomenon: a brand new research and how a selfie just become the most-retweeted tweet of all time | Digital Media | Scoop.it

Oxford Dictionary’s word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely fascinating and therefore I continue to study and report on its evolution.

Selfiecity, a new research project, studies Instagram data from five cities around the world including Bangkok, Berlin, Moscow, New York, and Sao Paulo. Wired initially reported on Selfiecity’s initial findings. I didn’t want to be selfie’ish with the information so, I’m sharing the highlights with you here.

Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don’t include a meta reference beyond the visual that you are indeed looking at a selfie.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Digital Factor 2014 Infographic: PwC overview of Italian landscape

The Digital Factor 2014 Infographic: PwC overview of Italian landscape | Digital Media | Scoop.it
blog.FedericoFrancioni.com (by FeDiNo82)
more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Average Facebook Page Performance for January 2014

The Average Facebook Page Performance for January 2014 | Digital Media | Scoop.it
[Source: Quintly]
more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

A Look Into the Future of eCommerce

A Look Into the Future of eCommerce | Digital Media | Scoop.it
Technology is revolutionizing the retail landscape. By 2016 it is estimated that global retails are expected to reach a staggering $1,321.4 trillion, a 67 percent increase from 2011. With the freedom to compare prices, greater efficiency and the growing prevalence of same day delivery offers – the allure of eCommerce is drawing more consumers each day. The proliferation of mobile technology has also been an enormous driver in the retail world in recent years. Nearly 80 percent of all smartphone owners today use their phones at least once monthly to shop, while more than 1/5th of all consumers habitually utilize mobile devices to enhance their shopping experience. Our smartphones let us compare prices, read reviews, obtain digital customer service, and learn more about the products we see in stores. Consumers today can even purchase items from competitors online while standing in the showrooms of brick-and-mortar retail outlets. So the future of shopping looks bright for consumers everywhere. To learn more about the ways technology is influencing your shopping experience, take a look at this illuminating infographic produced by online retailer Gift-Library on The Future of How We Shop. Is your eCommerce ready for this? Do you feel that your company is in need for a shift towards xCommerce? If you need a refresh on this maybe you should take a look at the PwC xCommerce Methodology… Page in Italian for the moment, but you can always contact me for any question!
more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

App Annie Index: 2013 Retrospective - Mobile Top Trends of 2013

App Annie Index: 2013 Retrospective - Mobile Top Trends of 2013 | Digital Media | Scoop.it

App Annie reviews 2013’s top mobile app industry findings, ranging from major country moves to social messaging apps evolution to platforms.

2013 was a milestone year for mobile apps and app stores alike, setting the stage for exciting new opportunities in 2014. Over the last year we saw many new trends including significant growth in emerging markets, a dramatic shift in game spending on mobile and the global expansion of social messaging platforms. In this App Annie Annual Index, we will uncover a variety of trends and insights to guide you in making smart business decisions.

Specifically, this App Annie Index 2013 Retrospective report recaps the top headline trends of 2013 with insights to the top-growing countries, categories, app stores, and more. The report shows the causes of this growth, giving you insights into the trends and markets you can’t ignore for the upcoming year.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

An amazing new Facebook Marketing and Analytics Tool: Animated Heat Map of Audience Online

An amazing new Facebook Marketing and Analytics Tool: Animated Heat Map of Audience Online | Digital Media | Scoop.it

When Facebook made an API available that enabled us to analyze when Facebook Fans were online, EdgeRankChecker quickly implemented a new feature called Audience Online (click on the link to see all the feature of the incredible PRO version).

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Landscape of Social Login 3: Facebook up in retail, down in music [Q4 2013]

The Landscape of Social Login 3: Facebook up in retail, down in music [Q4 2013] | Digital Media | Scoop.it

Competition — namely Google+ — is growing in the social login space, but Facebook is still the social login leader in Q4, according to a study released recently by Janrain. While Facebook is still the  No. 1 choice for users connecting with sites overall, the social network is downwardly trending with music apps and B2B sites.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

State of Social Media 2013

State of Social Media 2013 | Digital Media | Scoop.it

What a wild year it’s been. You could say that 2013 was the year of social media and you’d be correct. What was once a novelty for people bored and surfing on the ‘net has risen to be an industry in and of itself that companies large and small have embraced around the world as a powerful cornerstone of their marketing initiatives.In case you got lost in the details of 2013, we’ve laid out all the notable moments of the year, month by month, in this handy infographic.What was the most notable social media moment in your life in 2013? Let us know in the comments.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Portable Gaming Report Q3 2013

Portable Gaming Report Q3 2013 | Digital Media | Scoop.it

In partnership with International Data Corporation (IDC), App Annie released the third quarter 2013 edition of the ongoing App Annie & IDC Portable Gaming Report.  Viewers will gain insights into the continuing shift in consumer spending from gaming-optimized handhelds to mobile devices. Included are a variety of charts and analysis of the changes seen in smartphone market share, as well as the overall performance of apps by downloads and revenues on mobile devices as they relate to games.

Below are 3 key takeaways from the Q3 2013 Portable Gaming Report (download our full report for the full analysis):

Amazon’s Kindle Fire was more popular than Android tablets that use Google Play as a mobile/handheld gaming device in the US

Android was not too far behind Apple’s popularity as US gamers’ favorite mobile/handheld gaming device, but iOS generated 3x Google Play’s game revenue in the US

App categories other than games outpaced games in worldwide revenue growth from Q2 2013 to Q3 2013 on iOS

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Ultimate Moment of Truth and The Art of Digital Engagement

The Ultimate Moment of Truth and The Art of Digital Engagement | Digital Media | Scoop.it

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need to re-think the connected experience and the resulting click path. But what happens when the web sites that appear in traditional Google search results no longer suffice for someone so connected that impatience becomes a virtue? This is after all someone who begins the journey on a smart phone or tablet tapping review sites and social networks to make information come to them before conducting formal research. Some call it the lazy web. Others refer to it as the social web. In the end, it’s just how people make information come to them. Once they do, it becomes the norm.

Even though web sites technically work on smaller screens thanks to adaptive and responsive design, they’re still web sites. In the very least, they go against the very nature of how someone interacts with the screen and what it’s designed to make possible. Here, it’s less about clicks and scrolls and more about pinching and swipes. That’s not all of course. The intention of a web page is called into question, or should be, in a time of connected consumerism. Step back and think about it for a moment. The information included on web sites isn’t written for you and me, it’s written for the person approving it. When you consider context in addition to the screen in the Zero Moment of Truth, you learn that people aren’t seeking marketing copy, they’re seeking the experiences of others to help humanize information and apply it to their state of mind, needs, and aspirations. Let that sink in because I’ll wager it’s not where a majority of your investments are allocated right now.

So, the truth unfolds…

In my latest book, “What’s the Future of Business”, I introduced the Ultimate Moment of Truth, that moment where people who convert an experience into discoverable content in any one of the countless social platforms people use to stay connected these days. And in this connected economy, the Ultimate Moment of Truth, or UMOT, becomes the next person’s Zero Moment of Truth, over and over again.

In addition to web sites, landing pages and corresponding SEO and SEM strategies, businesses now must consider how to create experiences in every moment of truth that aren’t just meaningful or remarkable, but also shareable. The future of brands now lies in how UMOT meets ZMOT throughout the customer life cycle. See, without design, these experiences are left to chance. Instead, marketers must begin to architect, foster and optimize positive experiences in each moment that’s native to each screen, efficient in steps, and tied to desirable outcomes.

When Google learned of my work around UMOT, the team reached out to consider how me might work together to help marketers better connect the dots to enhance the ZMOT. Our first collaboration resulted in a whitepaper that’s free to download, “Give Them Something to Talk About: Brian Solis on the Art of Engagement.”

more...
Intriguing Networks's curator insight, December 3, 2013 3:27 AM

How can DH learn from and leverage this to increase the public engagement with and explorat8on of the rich resources DH is creating?

Scooped by Federico Francioni
Scoop.it!

This graphical tool maps all the ratings for every episode of every TV Series

This graphical tool maps all the ratings for every episode of every TV Series | Digital Media | Scoop.it

Is it worth investing a few weeks of your life in Breaking Bad? What about Game of Thrones? Or Dexter?

Here’s a graphical tool that maps all the Internet Movie Database’s ratings for every episode of every TV series—a scientific method to pick the next show that is going to make you lose countless hours of sleep.

Just got mad taking a look at some stats of the shows I love: Lost, Gossip Girl, Breaking Bad, Game of Thrones, The Walking Dead, Dexter…

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Users who arrive at News Sites via Facebook spend Less Time, view Fewer Pages, return Less Often

Users who arrive at News Sites via Facebook spend Less Time, view Fewer Pages, return Less Often | Digital Media | Scoop.it

Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.

Pew analyzed three months’ worth of data from comScore for those 26 sites, and it found that Internet users who arrived directly or via bookmarks spent an average of four minutes and 36 seconds per visit, compared with just one minute and 42 seconds for those arriving via Facebook.

 

The gap was even wider when it came to pages viewed per month, as direct visitors averaged 24.8, versus just 4.2 for Facebook visitors.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Retail is the Fastest Growing Usage Category on Smartphones in Italy

Retail is the Fastest Growing Usage Category on Smartphones in Italy | Digital Media | Scoop.it

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year.

Mobile commerce is already playing a major role in online retail in Italy. These are some of the key findings:

Usage of retail apps and sites showed the strongest year-over-year increase of 74.8 percent, followed by the Health category with 66.6% growth. The e-payments and money transfer category came third with 65.2 percent growth and over 2 Million additional users over the last year.Financial and retail / m-commerce related services belong to the most popular usage categories accessed by Italian smartphone owners. Online retail sites and apps were visited by 23.8 percent of smartphone owners, followed closely by shopping and price guides (22.6 percent).Accessing electronic payments or money transfer services on smartphones has also been popular, with 21.7 percent of Italian smartphone owners using those services in November 2013.
more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Looking at Instagram’s Best - January 2014

Looking at Instagram’s Best - January 2014 | Digital Media | Scoop.it

By now, you know that posting on Instagram is essential for your brand. But why are you using it, and how? This year, we will be monitoring the most engaging brands of Instagram to find just what it is that makes an Instagram campaign a smash hit. Here are January’s results.

 

The best Instagram accounts for January all manipulated the network’s unique capability to visualize a corporate mission.

 

Through sharing product images, glorifying past accomplishments, or using photography or video to share captivating imagery associated with the brand or its industry, the best accounts controlled the conversation around their brand. They crafted a visual iconography that fans could associate with their name, and brought fans into the conversation about what that brand means. In order to do this, they used hashtags – relevantly – to give fans a way to input themselves into this larger vision.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

PwC Total Retail 2014

PwC Total Retail 2014 | Digital Media | Scoop.it

This survey, PwC’s seventh annual study in a series tracking changes in global consumers’ shopping preferences, is our biggest one yet: 15,000 online users representing 15 countries.  Among the expectations that global consumers now have are:  24/7 retailer availability, real-time insight into the retailer’s stock, compelling in-store technology, and consistent prices and offerings across all the retailer’s assets.

Today’s consumers have raised the bar for retailers. Multichannel shopping is a given — the price of admission into the conversation. Within our data we’ve unearthed eight customer expectations that transcend geography and product category, and will require that retailers evaluate their business model from top to bottom.

A compelling brand story that promises a distinctive experienceCustomised offers based on totally protected, personal preferences and informationAn enhanced and consistent experience across all devicesTransparency, real-time, into a retailer’s inventoryMy favourite retailers are everywhereTo maximise the value of mobile shopping, both store apps and mobile sites must improveTwo-way social media engagement“Brands” act like retailers, and we’ll treat them that way

Take a closer look at the main takeaways and feel free to discuss and share them! Please, don’t hesitate to contact me for any doubt and follow the hashtag #TotalRetail!

You can find all the contents, video, and much more on www.PwC.com/TotalRetail

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The 10 Best and Worst Cities for Workers: San Jose rated #1

The 10 Best and Worst Cities for Workers: San Jose rated #1 | Digital Media | Scoop.it

Employees looking for a little more cheer in their lives should consider moving to the U.S. West Coast, new research shows.

California is home to three of the 10 happiest cities to work in, including San Jose, which tops the list. San Francisco and San Diego were also among the 10 cheeriest cities for employees, the study by online career community CareerBliss revealed.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Q4 2013 Social Media Revenues Recap: Facebook VS Twitter

Q4 2013 Social Media Revenues Recap: Facebook VS Twitter | Digital Media | Scoop.it
Social media drives record revenue per visit for retailers

Adobe has released its Q4 2013 Social Media Intelligence Report analysing paid, earned and owned social media trends. The report shows Facebook, Twitter, Pinterest and Tumblr drove an exceptional amount of qualified traffic to retail sites in Q4, with revenue per visit (RPV) increasing across social channels. In 2013 Tumblr generated a 340% increase in RPV year on year, and Pinterest overtook Facebook in terms of RPV in the UK, and it’s anticipated do the same in the US in 2014.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users | Digital Media | Scoop.it

Last week Princeton researchers released a widely covered study saying Facebook would lose 80% of its users by 2015-2017. But now Facebook’s data scientists have turned the study’s silly “correlation equals causation” methodology of tracking Google search volume against it to show Princeton would lose all of its students by 2021.

A Facebook spokesperson says “the report that Princeton put out is utter nonsense.” Indeed, it’s flawed throughout.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

The Rise of Native And Mobile Ads

The Rise of Native And Mobile Ads | Digital Media | Scoop.it

Mobile and native advertising are gaining increased popularity. With more social media users checking their accounts via mobile devices than on their computers, in-stream mobile ads are quickly becoming advertisers’ chosen method for getting their message front and center. This infographic provides an in-depth look at the rise of mobile and native advertising and offers predictions for the future.

Native advertising’s influence on a broad range of media, including mobile and social advertising, will allow marketers and agencies to justify and continue to invest in native budgets for the foreseeable future.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Icons of the Web: the top million web sites for 2013

Icons of the Web: the top million web sites for 2013 | Digital Media | Scoop.it

Icons of the Web from the open source Nmap Security Scanner Project (http://nmap.org)is an update to the hugely popular project from 2010. This update brings all new data, a n updated interactive viewer and printed posters available for sale through Kickstarter for a limited time (until January 17th!)

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

10 must-know digital marketing statistics from 2013

10 must-know digital marketing statistics from 2013 | Digital Media | Scoop.it

In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014.

more...
No comment yet.
Scooped by Federico Francioni
Scoop.it!

Navigating Social Media Infographic

Navigating Social Media Infographic | Digital Media | Scoop.it

In honor of its upcoming book launch, online education and marketing firm 9Clouds has released a teaser for the full-length field guide to social media in the form of a handy infographic.

The graphic includes key stats, target markets, audiences, the time commitment for each network, a general overview designed to help you figure out which networks are best for you and why.

As for Twitter, the infographic cleverly calls it a “party line phone” and purports that Twitter takes 2+ hours of your time per week. That’s the same as Facebook in the infographic, but more than the time recommended to be spent on Pinterest, YouTube, Google+ and LinkedIn.

I definitely spend way more than 2 hours per week on Twitter, but that’s because I make my living in social media. Although judging by the quantity of people I see scrolling through their Twitter feeds on the subway, in line, and walking down the street, I’d guess a lot of people spend a lot more than 2 hours per week tweeting or reading tweets.

It’s also interesting that the infographic categorizes Twitter as good for finding new customers, versus Facebook being a good tool for current customers. I think every major social network can be utilized for lead generation, but I don’t know if I’d categorically define Twitter as better for it than Facebook. It definitely depends on whether you’re spending or not, and your content strategy on each network.

 

more...
No comment yet.