Many companies are still trying to figure out how to tackle social media. They’re constantly asking themselves questions like, “Where should social media live in our organization?,” “How big should my team be?,” or “How should our social media team be built?”
To help address this common issue, Simply Measured surveyed over 350 social media marketers about their team structures and compiled their findings into this infographic!
If you tend to look for locations on your desktop more often than your phone, Google’s rolled out a handy feature for iOS that lets you send location searches from the desktop version of Google Maps to your iPhone in a click.
Once enabled, you can instantly send any location from your desktop computer to your iOS device as long as they’re signed into the same account by clicking on the “Send to Device” button on the desktop version after searching for a location.
What if there were an ad that you just couldn’t draw your eyes from? It’s oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.
There’s one such creative format that is only now catching on as the digital world’s equivalent of the glossy magazine ad: cinemagraphs. And Facebook, along with its mobile photo network Instagram, wants more brands to try them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders.
2014 has seen the most concerted efforts so far by some of the world’s biggest social networks to integrate e-commerce into their platforms. And, as a recent GWI Commerce report shows, it’s a move which is likely to resonate with significant sections of the social audience. Globally, 7 in 10 active Facebook users say they have bought a product online in the past month, with the equivalent figure among Twitter’s active user base climbing to approach the three-quarter mark. What’s more, a quarter of internet users say that social network-based retail stores make them more likely to purchase online – with a notable peak among Twitter users. In this context, it’s not hard to see why both Twitter and Facebook are trialing ‘Buy’ buttons in the hopes of opening up new and lucrative revenue streams.
One big thing I have in common with the original author of this article, and why I’m sharing this:
"Answering questions from my friends and colleagues about what the crazy futurists in San Francisco are doing — if they all wear Google Glass (no), if self-driving cars really roam the streets (yes), and whether Silicon Valley fixations like Bitcoin are going to be adopted more broadly (not until the infrastructure gets better, and maybe not even then).
I’ve been asked to explain these things so many times that, in the interest of saving time, I’ve decided to make a list of all the things that are staples of (a certain kind of yuppie, overprivileged, tech-centric) San Francisco life, but haven’t caught on to the same degree back east. New Yorkers, here’s a guide to what your West Coast counterparts are up to."
The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of...
Federico Francioni's insight:
The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the American Marketing Association and Duke University, came to find that the 10% rule isn’t true for all types of companies.
I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.
These are the findings Dan shared, after collecting a large Instagram database and analyzing it to identify the characteristics that make images work (or not work).
If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their content, that’s a surefire way to get an unfollow from me.
So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following.
It’s been said that Italy has more masterpieces per square mile than any country in the world, so the Pornhub statisticians decided to see for themselves. Turns out it’s true! After the success of the previous article one year ago, while excavating this historic land for all of its porn related data as a part of a special collab with our friends over at fanpage.it, PornHub Insight Team found that the country credited for having invented the thermometer really knows how to heat things up. Aside from all of the museums and ancient architecture, Italy really stuns when it comes to how they get down with the best site in the world. Let’s boot on over! (Disponibile anche in Italiano)
The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands on social networks. And the infographic below, titled The Unfollow Algorithm, illustrates what they found.
Here’s are some key highlights:
On Facebook, 25 percent said that they unfollowed a brand’s official social media account in the last month.On Twitter, 12 percent of Tweeters said that they unfollowed a brand in the last few days.49 percent said that they never unfollow brands on LinkedIn.21 percent said they will unfollow a brand if the content is repetitive and boring.19 percent said they will unfollow a brand on Facebook if it posts too frequently (more than 6 times per day).22 percent of the respondents said that “images” is the most preferred content type posted by brands.
The wonderful folks at GlobalWebIndex have been great partners to WeAreSocial over the years, most recently helping them to put together a superlative report on digital stats from around the world.
Look through We Are Social’s comprehensive new Digital, Social and Mobile Worldwide in 2015 report, and it’s clear why fast-growth markets are now so important to digital and social trends: regions such as APAC and LatAm contain online populations which are not only vast in size but which are growing at phenomenal year-on-year rates.
Although it is still relatively new as far as media entities go, BuzzFeed has become one of the leading new-media players, thanks in large part to its command of the social web, an ability to craft viral content and a large fan base among millennials. True to form, the company has created a visually-rich index of facts about its size and reach — numbers which help explain how it was able to raise $50 million in a recent financing round.
As a caveat, it’s worth noting that the presentation is clearly designed to be a sales pitch for the company’s native advertising efforts, and so there are no links to or discussion of any of the data used to compile the charts. Most of the figures come courtesy of the site’s Google Analytics data, or from firms like Nielsen and comScore.
One of the core principles behind BuzzFeed is that social sharing is more important than search, so it’s no surprise that the main driver of traffic (which is estimated to be about 150 million unique visitors per month) is social — in fact, the company says that its social traffic is five times larger than its search traffic.
As explored in the new GWI Commerce report, free delivery is the most effective online purchase driver. Of the 15 different options tracked by GWI, it’s this measure which scores the highest response globally – with 4 in 10 internet users saying it makes them more likely to purchase something online. The power of free delivery is far from even across regions, though. It exerts its biggest impact in Europe and North America but is less important in a market like China (where internet users instead place the highest premium on customer reviews and feedback). As the chart demonstrates, other important global motivators include:
Financial rewards such as coupons or discounts (35%)Customer reviews (34%)Loyalty points (29%)
For reviews, though, there’s a clear disconnect between supply and demand; from market to market, there are more people writing reviews than actively looking for them.
The trends we saw in Q2′s social login data continued in Q3, with Facebook continuing to make incremental gains as the web’s most used third-party identity provider. Also in step with recent trends, Yahoo continued its precipitous decline, dipping below 10% of all social logins in the quarter.
Facebook’s majority position seems to have been solidified by the company’s recent changes to Facebook Login, which now includes line-by-line controls for users when they choose to log into sites and apps with their Facebook credentials.
Google/Google+ saw a slight decrease overall, but made critical gains in mobile, while Twitter broached double-digits in login percentage for the first time in more than a year. Also of note, Login with Amazon gained its highest percentage of logins since launching in May 2013.
Check out the infographic below for the full breakdown of social logins in Q3 2014:
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