Thumbprize, the mobile marketing platform introduced earlier this month by Facebook application provider North Social, offered its insights on what works and what doesn’t when it comes to mobile marketing on the social network.
Social media changes food culture by influencing how consumers think about, talk about and experience food. With the clicks of our fingers, social media alters the entire lifecycle of a meal from planning, to buying, to cooking, to eating.
Social software company Expion examined posts related to Thanksgiving and fall in general by seven leading supermarket chains, finding that Publix gave the most thanks when it came to the social network.
Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos.