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...mostly scooping from the digital portion of integrated marketing communications with a sprinkling of branding, strategy, & random inspirations.
Curated by JessikaJake
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The Art and Science of Viral Videos

The Art and Science of Viral Videos | Digital Media Scoops, etc... | Scoop.it
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability.
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The Ultimate DIY Guide to Beautiful Product Photography – Shopify

The Ultimate DIY Guide to Beautiful Product Photography – Shopify | Digital Media Scoops, etc... | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Learning on the Go: m-learning infographic

Learning on the Go: m-learning infographic | Digital Media Scoops, etc... | Scoop.it
This infographic is an excerpt of the new report published by Docebo: “Learning on the Go: Tips and Trends in m-learning“.   
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Download 100,000+ Images From The History of Medicine, All Free Courtesy of The Wellcome Library

Download 100,000+ Images From The History of Medicine, All Free Courtesy of The Wellcome Library | Digital Media Scoops, etc... | Scoop.it
The Wellcome Library, in London, specializes in the history of medicine. While the institution has long offered a good digital collection for browsing, the library announced yesterday that they are making more than 100,000 historical images free to download under a Creative Commons CC-BY license.
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Value Proposition, Positioning And Messaging

Understanding how to define your value proposition or improve it will strength your positioning and messaging. This approach has resulted in great success for…
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Meet Generation Z: Forget Everything You Learned About Millennials

Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen…
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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Digital Media Scoops, etc... | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
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Caren Taubman Glasser's curator insight, July 11, 2014 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 2014 9:31 AM

Google rewards high-quality content.

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Are You Setting Up WordPress For SEO Success?

Are You Setting Up WordPress For SEO Success? | Digital Media Scoops, etc... | Scoop.it
Do I use pages or posts? Tag or categories? Why are there 891 duplicate titles in my SEOmoz crawl report? What chu talkin' bout WordPress?! Let's find out! I lay down the best SEO practices for your WordPress setup.
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Secrets Of Successful Enterprise SEO Part III: Build A Business Case

Secrets Of Successful Enterprise SEO Part III: Build A Business Case | Digital Media Scoops, etc... | Scoop.it
A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus […]
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How to Track Organic Keyword Goal Conversions in Google Analytics

How to Track Organic Keyword Goal Conversions in Google Analytics | Digital Media Scoops, etc... | Scoop.it
Tracking revenue generated from each organic keyword is a common report ran by SEO’s for e-commerce stores. Google Analytics E-Commerce Tracking is a powerful report that makes budget allocation a ...
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50 Sales & Marketing Channels to Get Your First Sale From Your Online Business -- Ecommerce University

50 Sales & Marketing Channels to Get Your First Sale From Your Online Business -- Ecommerce University | Digital Media Scoops, etc... | Scoop.it
This guide provides entrepreneurs with 50 ways they can get their first sale through various marketing channels.
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Logo design: 60 pro tips | Logo design | Creative Bloq

Logo design: 60 pro tips | Logo design | Creative Bloq | Digital Media Scoops, etc... | Scoop.it
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.
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Infographic: What the Color of Your Logo Says About Your Brand

Infographic: What the Color of Your Logo Says About Your Brand | Digital Media Scoops, etc... | Scoop.it
Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic decisions for any logo, though, is color.
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75 Customer Service Stats and Facts you Can't Afford to Ignore

75 Customer Service Stats and Facts you Can't Afford to Ignore | Digital Media Scoops, etc... | Scoop.it
Roundup of Customer Service Statistics & insights that will help your business deliver outstanding customer service.
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Digital Media Scoops, etc... | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 6, 2014 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 2014 11:51 AM

Mas clientes a tu Blog ...

Lauren Mackie's curator insight, August 6, 2014 8:42 PM

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

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Social Media Strategy: How Much Time Does a Good Strategy Take?

Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found …
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Why Most Marketers Have Online Demand Generation All Wrong

Why Most Marketers Have Online Demand Generation All Wrong | Digital Media Scoops, etc... | Scoop.it
Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand’s products and/or services, right? Doing social media marketing does, too, right? Those are commo…
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Help with (Not Provided): New Landing Pages Report in Moz Analytics

Help with (Not Provided): New Landing Pages Report in Moz Analytics | Digital Media Scoops, etc... | Scoop.it
(not provided) created a big headache for SEOs. To help fill some of the reporting gaps, Moz Analytics is introducing a new Landing Pages report.
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Create a Video Sitemap for your WordPress Site

Create a Video Sitemap for your WordPress Site | Digital Media Scoops, etc... | Scoop.it
Create a Video Sitemap (XML) and add it to Google Webmaster tools to improve the performance of your site in video search results.
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The Optimal Setup for Listening to Talks at 2x Playback Speed | Agile Zone

The Optimal Setup for Listening to Talks at 2x Playback Speed | Agile Zone | Digital Media Scoops, etc... | Scoop.it
If you’re an avid podcast listener and online courseware consumer
like I am, odds are you’ve gotten frustrated with how long it takes to
listen to a...
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The Rules of Link Building - Whiteboard Friday

The Rules of Link Building - Whiteboard Friday | Digital Media Scoops, etc... | Scoop.it
Google is increasingly playing the referee in the marketing game, and many marketers are simply leaving instead of playing by the rules. In today's Whiteboard Friday, Cyrus Shepard takes a time-out to explain a winning strategy.
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