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Exploring the creative convergence of digital communications, marketing and social media to benefit science, people and health
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A keyword research process for integrating SEO and Social activities

A keyword research process for integrating SEO and Social activities | Digital Media & Science | Scoop.it

One common approach that different teams involved in SEO and social media can profitably work together on, is through understanding consumer interests as shown by keywords.

 

SEO and Social Media experts tend to use different tools and have different mindsets, so working together can develop a better approach in Keyword Analysis and research for both activities.


Read More: http://www.business2community.com/integrated-marketing/5-steps-for-integrating-seo-and-social-media-marketing-activities-0455764


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Reputation and Impact in Academic Careers; the early citation advantage of co-authors with high reputation

Reputation and Impact in Academic Careers; the early citation advantage of co-authors with high reputation | Digital Media & Science | Scoop.it

Abstract:

Reputation is a key social construct in science. However, the relation between this key signaling credential and career growth remains poorly understood. Here we develop an original framework for measuring how citation paths are shaped by two distinct factors - the scientific merit of each individual paper versus the reputation of its authors within the scientific community. To estimate the relative influence of these two factors we perform a longitudinal analysis of publication data for 450 leading scientists from biology, physics, and mathematics. Our panel data approach quantifies the role of social ties, author reputation, and the citation life cycle of individual papers. We uncover statistical regularities in the coevolution of publications and citations, which we use as benchmarks to test and validate a stochastic model for the citation dynamics governing a scientists publication portfolio. We find strong evidence of increasing returns to scale in the growth of both publications and citations, reflecting the amplifying role of social processes. Moreover, our analysis shows that author reputation dominates in the initial phase of a papers citation life cycle. This latter result suggests that papers gain a significant early citation advantage if written by authors already having high reputations in the scientific community. As quantitative measures become increasingly common in the evaluation of scientific careers, our results show that the use of measures that do not account for reputation effects may paradoxically counteract the goal of sustaining talented and diligent young academics.

 

 

The authors: "We believe the basic mechanisms of reputation signaling in social networks are quite general, and so it is likely that reputation  plays a similar role in other recommender systems which pervade diverse online socio-technical systems characterized by generic diffusion and contagion phenomena. Our results on the respective roles of author reputation and

paper impact on citations unravel an important mechanism contributing to the stratification of scientific communities. In particular, they provide a rationale for young scientists being attracted to work in teams led by leaders in the scientific community."

 

Source:

Reputation and Impact in Academic CareersAlexander M. Petersen, Santo Fortunato, Raj K. Pan, Kimmo Kaski, Orion Penner, Massimo Riccaboni, H. Eugene Stanley, Fabio Pammolli(Submitted on 29 Mar 2013)arXiv.org > physics > arXiv:1303.7274

 

Fulltext: http://arxiv.org/pdf/1303.7274v1


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Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest
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INFOGRAPHIC: Understanding Social Influencers | Mobile Marketing Watch

INFOGRAPHIC: Understanding Social Influencers | Mobile Marketing Watch | Digital Media & Science | Scoop.it

Who and what are the biggest social influencers in the digital space today?

Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.

 

The research began by probing who consumers trust when it comes to their purchasing decisions.

 

54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.

 

Read more...


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The Ayantek Team's curator insight, March 28, 2013 10:36 AM

Great infographic on social influencers and specifically who they are. Very targeted towards driving consumer purchase.

Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest
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Infographic: How to Build Your Social Media Marketing Strategy | Mobile Marketing Watch

Despite generally high comfort levels with social media, business owners and entrepreneurs are often still confounded by the complexities associated with developing a smart, comprehensive social media marketing strategy.

 

A new infographic aims help in this struggle by covering the essential basics when outlining a winning plan of action.

 

So what can you take away from this “8-step strategy for successful social media marketing”? Check out the infographic below to find out.

 

See Infographic...


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The Ayantek Team's curator insight, March 28, 2013 10:47 AM

This is a really great framework for developing social strategy

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Rise of the Digital Doctor

Rise of the Digital Doctor | Digital Media & Science | Scoop.it
With the rise of Social Media, we are seeing more and more professionals actively using different paltforms to connect and share. This infographic hig

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Rescooped by Digital Media & Science from Digital scholarship
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European Journal of Open, Distance and E-Learning

European Journal of Open, Distance and E-Learning | Digital Media & Science | Scoop.it

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Prepare for Software Defined Networking (SDN)

Prepare for Software Defined Networking (SDN) | Digital Media & Science | Scoop.it
Organizations are finding it difficult to manage the configurations of physical devices in the network infrastructure and to optimize network utilization.
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Social Media

Social Media | Digital Media & Science | Scoop.it
Top 10 Failed Social Media Sites & What We Can Learn. #socialmedia #fail (Top 10 Failed Social Media Sites & What We Can Learn.
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3 Social Media Mistakes You Don't Know You're Making | Social Media Today

3 Social Media Mistakes You Don't Know You're Making | Social Media Today | Digital Media & Science | Scoop.it
Social media isn't easy.There's always a new platform you should sign up for, or a new feature you need to learn about.
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Author Rank, Popularity, Authority, Social, Ranking? What's the Tie?

Author Rank, Popularity, Authority, Social, Ranking? What's the Tie? | Digital Media & Science | Scoop.it
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority.

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Nacho Vega's curator insight, January 24, 2013 5:12 AM
Doc Sheldon: "Authority has become a popular buzzword, although I think it's been considered by Google for longer than many people seem to think. But before any assignment of a value of authority could be made, steps had to be taken to minimize or eliminate gaming."
Neil Ferree's curator insight, January 24, 2013 1:25 PM

Social shares + Social signals = Social engagements + Author Rank Prowess

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Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter

Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter | Digital Media & Science | Scoop.it
Social Media Brings Power To The People [INFOGRAPHIC] (Social Media Brings Power To The People [INFOGRAPHIC] http://t.co/6JXE30kl via @alltwtr)

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malek's curator insight, January 24, 2013 7:12 AM

The mouth-to-mouth network is mightier than the pen, video clips.

Rescooped by Digital Media & Science from Dual impact of research; towards the impactelligent university
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Strategies to Get Your Research Mentioned Online; why simply sharing a link is not enough

Strategies to Get Your Research Mentioned Online; why simply sharing a link is not enough | Digital Media & Science | Scoop.it

Why should you share links to your published work online, and how can you encourage others to do it?

 

Make It Frictionless

Apart from questions of discipline, theme, methodology, format, type of journal, etc., there are other factors that need to be taken into account if successful sharing is the objective. Successful sharing is, indeed, frictionless sharing: the idea is that as authors and publishers we can make things easier for our readers to share.

 

Open Up and Make Links

When it comes to sharing a link to your published research, “the real issue is how [to] make content that’s compelling to a reader that doesn’t feel like an ad,” as Paul Rossi pointed out recently in the context of journalism. This can cause cognitive dissonance in those authors who fiercely resist the danger of dumbing research down to ensure wider readerships. A message to take home is that helping your paper get more online attention does not require academic authors to sacrifice scientific rigour and intellectual depth. What it does require is the will to harness technologies and strategies that might be new or even scary at first.

 

Share Alike

Perhaps the most important strategy is to remember that nothing will come of nothing (or of very little).

 

Read more: http://altmetric.com/blog/strategies-to-get-your-research-mentioned-online/

 

 

 


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Rescooped by Digital Media & Science from The Sociology of the Quantified Self
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Patients who self track their data: Curb your enthusiasm

Patients who self track their data: Curb your enthusiasm | Digital Media & Science | Scoop.it
My New Year's resolution is that I'm going to keep my self-tracking data to myself.

Via Deborah Lupton
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Deborah Lupton's curator insight, January 18, 2013 4:06 PM

A doctor points out the drawbacks of patients tracking their biometrics.

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Criteria for Evaluating Web Tools and Apps

Criteria for Evaluating Web Tools and Apps | Digital Media & Science | Scoop.it

So far I have come up with a number of 'first impression' criteria that I think I apply before even thinking about 'how' I will use the app / tool.


Via Nik Peachey
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Nik Peachey's curator insight, April 6, 2013 8:43 AM

This post is in preparation for my workshop at IETEFL. Feel free to contribute criteria and pros and cons

Jennifer Hoover's curator insight, May 23, 2013 3:53 PM

Great App suggestions!

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Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata

Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata | Digital Media & Science | Scoop.it

In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.


In this ebook you’ll learn:

- How to re-purpose old content;

- Front-end marketing tactics;

- How to develop short and long form content;

- and how to keep your Content Beast well fed!


Here is a short excerpt as summary that caught my attention:

"6 tips for smart and effective content curation:

1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.
2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.

3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.

4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.

5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.

6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."


Very informative.

Fill out the form here and download free your copy of ebook:

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Via Giuseppe Mauriello
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Stephen Dale's curator insight, March 29, 2013 8:02 AM

It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm

jaynalocke's curator insight, March 29, 2013 12:13 PM

I love the image of the Content Beast. It is always hungry...!

Ignasi Alcalde's curator insight, April 1, 2013 5:53 AM

Buena perspectiva sobre la curación de contenidos

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10 more valuable Google Analytics custom reports

10 more valuable Google Analytics custom reports | Digital Media & Science | Scoop.it
Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.

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The Future of SEO Is Social

The Future of SEO Is Social | Digital Media & Science | Scoop.it

Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. 

 

This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.

 

Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus


Via Antonino Militello
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javiergil23's curator insight, March 31, 2013 2:13 PM

add your insight...

Martin (Marty) Smith's curator insight, April 1, 2013 7:53 AM

Social Dominance & New SEO
I wrote Storytelling is the New SEO (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ) because we play for shares. If we play for shares some content, the content capable of generating shares, is more important than other content.


This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). 

If that is the case, then the WAY we generate content needs to change. We need to CURATE more since our curation sends the "we are listening and care about someone's take other than our own" signal and because we can test with curation and then confirm with creation.

Storytelling is the new SEO has almost 7,000 views so it struck a nerve. The nerve it struck is our attempts at understanding the new SEO, the more social SEO the SEO dominated by social signals.

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Altmetrics : complement or replacement of bibliometrics?


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Filter Out The Noise And Get Content That Is Relevant To You With Undrip [iOS]

Filter Out The Noise And Get Content That Is Relevant To You With Undrip [iOS] | Digital Media & Science | Scoop.it

From official iTunes link:
"Undrip is the best news and aggregation tool that lets you discover the links that your friends are sharing.
Connect Facebook, Twitter, Tumblr, Instagram, or App.net. No status updates -- just great articles, photos, videos, and websites.
It's a social magazine for curators.

Some Key Features:
- See what your friends are sharing, whether politics, current events, news, funny memes, tumblr gifs, popular videos;
- All the best links curated from your social stream;
- Find the best Videos, Photos, News articles, and Websites ;
- See the most interesting Twitter, Facebook, Instagram, Tumblr stories from your friends All your social media in one place.
- All the "noise" will be eliminated -- pointless status updates, checkins, game invites, etc.;
- Ability to to see the most fresh content or the most popular content in any given day;
- Quickly re-share something you discovered via Undrip to existing social networks like Twitter and Facebook;
- Integration with "Read It Later" services;
- Follow new and interesting curators and tastemakers on Undrip, and see what great content they're sharing;
- Interact with your friends via likes, comments and other actions.

DISCOVER
We all have less and less time to consume more and more content.
With Undrip, a user can connect all their social network accounts (Twitter, Facebook, Tumblr, Instagram, App.net, etc).
The Undrip algorithm will make sure the most relevant content rises to the top. We make sure content discovery and consumption is a gift, not a burden..."

Free to download.

Official Website: https://undrip.com

Read full description on iTunes: https://itunes.apple.com/us/app/undrip/id497650382?mt=8


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4 Tips to Get More Out of Google Analytics - Exploit Online Demand

4 Tips to Get More Out of Google Analytics - Exploit Online Demand | Digital Media & Science | Scoop.it
If you double-click on any plotted date within the Traffic Visits graph, you can input in notes for that day. Did you recently change the homepage layout, switch hosting servers, or add new features?
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Changes to cookies on our website - ICO

Changes to cookies on our website - ICO | Digital Media & Science | Scoop.it
@ICOnews: Later this month we’ll start to set our web analytics cookies on arrival, plus an easy way to remove http://t.co/iTPkU1wU #privacy
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What is societal impact of research and how can it be assessed? ...another proof that societal impact is much harder to assess than is scientific impact

What is societal impact of research and how can it be assessed? ...another proof that societal impact is much harder to assess than is scientific impact | Digital Media & Science | Scoop.it

Abstract:

Since the 1990s, the scope of research evaluations becomes broader as the societal products (outputs), societal use (societal references), and societal benefits (changes in society) of research come into scope. Society can reap the benefits of successful research studies only if the results are converted into marketable and consumable products (e.g., medicaments, diagnostic tools, machines, and devices) or services. A series of different names have been introduced which refer to the societal impact of research: third stream activities, societal benefits, societal quality, usefulness, public values, knowledge transfer, and societal relevance. What most of these names are concerned with is the assessment of social, cultural, environmental, and economic returns (impact and effects) from results (research output) or products (research outcome) of publicly funded research. This review intends to present existing research on and practices employed in the assessment of societal impact in the form of a literature survey. The objective is for this review to serve as a basis for the development of robust and reliable methods of societal impact measurement.

 

The author:

A series of different names have been introduced which refer to the societal impact of research:

 

1: third stream activities (Molas-Gallart, Salter, Patel, Scott, & Duran, 2002),

 

2: societal benefits, societal quality (van der Meulen & Rip, 2000),

 

3: usefulness (Department of Education Science and Training, 2005),

 

4: public values (Bozeman & Sarewitz, 2011),

 

5: knowledge transfer (van Vught & Ziegele, 2011), and

 

6: societal relevance (Evaluating Research in Context [ERiC], 2010; Holbrook & Frodeman, 2011).

 

What most of these names are concerned with is the assessment of

 

(a) social,

 

(b) cultural,

 

(c) environmental, and

 

(d) economic returns (impact and effects) from results (research output) or products (research outcome) of publicly funded research (Donovan, 2011; European Commission, 2010; Lähteenmäki-Smith, Hyytinen, Kutinlahti, & Konttinen, 2006).

 

"...In this context, (a) social benefits indicate the contribution of the research to the social capital of a nation (e.g., stimulating new approaches to social issues, informed public debate, and improved policymaking). (These and the following examples are taken from Donovan, 2008). Since social benefits are hardly distinguishable from the superior term of societal benefits, in much literature the term “social impact” is used instead of “societal impact.” (b) Cultural benefits are additions to the cultural capital of a nation (e.g., understanding how we relate to other societies and cultures, contributing to cultural preservation and enrichment). (c) Environmental benefits add to the natural capital of a nation (e.g., reduced waste and pollution, uptake of recycling techniques). (d) Economic benefits denote contributions to the economic capital of a nation (e.g., enhancing the skills base, improved productivity)."

 

"...If many different indicators are used in the societal impact evaluation, similar methodological requirements as with the citation counts have to be taken into account with each indicator. Additional indicators (studies have identified up to 60 different indicators; discussed earlier) also mean that additional aspects have to be taken into account in the collection of the data. Since studies have shown that scientific and societal impact barely correlate with one another (discussed earlier), few synergy effects will be produced, and both evaluations have to be conducted alongside one another. Approaches are needed which combine the scientific and societal impact assessment in a single applicable framework."

 

Source:

ADVANCES IN INFORMATION SCIENCE

What is societal impact of research and how can it be assessed? a literature surveyLutz BornmannJournal of the American Society for Information Science and Technology

Volume 64, Issue 2, pages 217–233, February 2013

DOI: 10.1002/asi.22803


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What I've Learned From 5 Years of Arguing on the Internet

What I've Learned From 5 Years of Arguing on the Internet | Digital Media & Science | Scoop.it

I can still remember my first internet argument. It was on Usenet, when I was 14 or 15, and it was over some finer point of Doctor Who lore, like how exactly the Chameleon Circuit was supposed to work. ... A big part of the fun of pop culture, and especially geek culture, is the debates. The internet lets us have those debates that we used to have at conventions and comic-book stores in a much wider forum. And in the process it's deepened our relationship with the stories and ideas we love. From day one at io9, we wanted to be a part of not just covering geeky topics as news, but also helping to start intense conversations by sharing our opinions. ...

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Harvard’s Alternative to Google Books - IEEE Spectrum

Harvard’s Alternative to Google Books - IEEE Spectrum | Digital Media & Science | Scoop.it
Universities launch a digital public library (RT @westphal: Harvard entwickelt Alternative zu Google Books. Offen und unabhängig: http://t.co/euVdQbCv Vorbild für hiesige Unis!

Via Dr. Susan Bainbridge
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Diana Petschauer's curator insight, January 17, 2013 11:15 AM

"The Digital Public Library of America hopes to produce a search engine that will coordinate with these institutions, creating a single search portal that will direct users to every single book they need, in any collection....

he just might be able to offer what Google won’t: words without ads. “It’s free and open to all,” he says, “a sustainable national resource that will not be beholden to commercial influences.”  

Excellent!!!

Mediajockeys's curator insight, January 19, 2013 10:12 AM

Kijk! Wat een fijn 1.0 initiatief!

Lees ook Diana's bijdrage voor nog meer fijn nieuws.

Elahe Amani's curator insight, January 28, 2013 12:49 PM

A good read if e-book is an alternative to your students.

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Infographic - Social Media Statistics for 2013 | Velocity Digital Blog | SocialMedia_me

Infographic - Social Media Statistics for 2013 | Velocity Digital Blog | SocialMedia_me | Digital Media & Science | Scoop.it
Some great social media statistics for 2013 covering Facebook, Twitter, Google + Instagram and Pinterest.
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