"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.
This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.
Despite generally high comfort levels with social media, business owners and entrepreneurs are often still confounded by the complexities associated with developing a smart, comprehensive social media marketing strategy.
A new infographic aims help in this struggle by covering the essential basics when outlining a winning plan of action.
So what can you take away from this “8-step strategy for successful social media marketing”? Check out the infographic below to find out.
Reputation is a key social construct in science. However, the relation between this key signaling credential and career growth remains poorly understood. Here we develop an original framework for measuring how citation paths are shaped by two distinct factors - the scientific merit of each individual paper versus the reputation of its authors within the scientific community. To estimate the relative influence of these two factors we perform a longitudinal analysis of publication data for 450 leading scientists from biology, physics, and mathematics. Our panel data approach quantifies the role of social ties, author reputation, and the citation life cycle of individual papers. We uncover statistical regularities in the coevolution of publications and citations, which we use as benchmarks to test and validate a stochastic model for the citation dynamics governing a scientists publication portfolio. We find strong evidence of increasing returns to scale in the growth of both publications and citations, reflecting the amplifying role of social processes. Moreover, our analysis shows that author reputation dominates in the initial phase of a papers citation life cycle. This latter result suggests that papers gain a significant early citation advantage if written by authors already having high reputations in the scientific community. As quantitative measures become increasingly common in the evaluation of scientific careers, our results show that the use of measures that do not account for reputation effects may paradoxically counteract the goal of sustaining talented and diligent young academics.
The authors: "We believe the basic mechanisms of reputation signaling in social networks are quite general, and so it is likely that reputation plays a similar role in other recommender systems which pervade diverse online socio-technical systems characterized by generic diffusion and contagion phenomena. Our results on the respective roles of author reputation and
paper impact on citations unravel an important mechanism contributing to the stratification of scientific communities. In particular, they provide a rationale for young scientists being attracted to work in teams led by leaders in the scientific community."
Reputation and Impact in Academic CareersAlexander M. Petersen, Santo Fortunato, Raj K. Pan, Kimmo Kaski, Orion Penner, Massimo Riccaboni, H. Eugene Stanley, Fabio Pammolli(Submitted on 29 Mar 2013)arXiv.org > physics > arXiv:1303.7274
Who and what are the biggest social influencers in the digital space today?
Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.
The research began by probing who consumers trust when it comes to their purchasing decisions.
54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.
Although much of the interest in social media marketing has been focused on consumers, the B2B market has also been busily adopting the same communication techniques. This report, "The Social Behaviors of Your B2B Customers," points out that a B2B Social Technographics survey conducted five years ago by Forrester about B2B buyers' social media adoption was met with "widespread skepticism" among marketers.
Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.
Use great SEO on your website and blog and use social media. The important thing to learn is the difference between the two and why you need both.As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social....
"We are witnessing the transition to yet another scholarly communication system — one that will harness the technology of the Web to vastly improve dissemination. What the journal did for a single, formal product (the article), the Web is doing for the entire breadth of scholarly output. The article was an attempt to freeze and mount some part of the scholarly process for display. The Web opens the workshop windows to disseminate scholarship as it happens, erasing the artificial distinction between process and product. Over the next ten years, the view through these open windows will inform powerful, online filters; these will distil communities' impact judgements algorithmically, replacing the peer-review and journal systems."
NATURE | COMMENT
Scholarship: Beyond the paperJason Priem, Nature, 495, 437–440 (28 March 2013) doi:10.1038/495437a
In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.
In this ebook you’ll learn:
- How to re-purpose old content;
- Front-end marketing tactics;
- How to develop short and long form content;
- and how to keep your Content Beast well fed!
Here is a short excerpt as summary that caught my attention:
"6 tips for smart and effective content curation:
1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.
3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.
4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.
5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.
6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."
Fill out the form here and download free your copy of ebook: