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Digital Media & Science
Exploring the creative convergence of digital communications, marketing and social media to benefit science, people and health
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Rescooped by Digital Media & Science from Digital in Healthcare
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The Rise of Medical Apps: Digital Health

The Rise of Medical Apps: Digital Health | Digital Media & Science | Scoop.it
How Digital Health is reforming the healthcare sector and impacting consumers in a positive way.

Via Emma Jarvis
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Rescooped by Digital Media & Science from EdTech, E-Learning
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A Visual Guide To Every Single Learning Theory - Edudemic

A Visual Guide To Every Single Learning Theory - Edudemic | Digital Media & Science | Scoop.it
This detailed analysis and chart of every single learning theory is worth zooming in and studying.

Via Mohsen Saadatmand
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Paula Silva's comment, March 4, 2:48 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17 It's for my research project.
Rescooped by Digital Media & Science from digital healthcare marketing
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5 reasons why physicians should be using social media | PhysBizTech

5 reasons why physicians should be using social media | PhysBizTech | Digital Media & Science | Scoop.it

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Rescooped by Digital Media & Science from digital marketing strategy
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How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics | Digital Media & Science | Scoop.it
Facebook, Twitter, and Pinterest have built-in analytics. What metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing...

Via Gerrit Bes, malek
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malek's curator insight, July 21, 2013 8:04 AM

The end game: how to deploy built-in analytics to tailor the content you create and promote on social media sites

Rescooped by Digital Media & Science from SEO and Social Media Marketing
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The Importance of Social Media For SEO

The Importance of Social Media For SEO | Digital Media & Science | Scoop.it

"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".

 

SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.

 

This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.

 

Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy


Via Antonino Militello
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Jean-Marc TRESOR's curator insight, April 26, 2013 10:43 AM

Social Media

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

Rescooped by Digital Media & Science from The 21st Century
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E-LEARNING

E-LEARNING | Digital Media & Science | Scoop.it
This infographic takes a look at what kind of educational technology is being used the most in the classroom, along with the impact it is having. Check it out!

Via Susan Bainbridge
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Rescooped by Digital Media & Science from Digital Marketing & Social Networking
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Advertising Analytics 2.0 - Harvard Business Review

Advertising Analytics 2.0 - Harvard Business Review | Digital Media & Science | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.

Via Neil Wilkins
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Neil Wilkins's curator insight, March 21, 2013 10:17 AM

Some interesting insight into advertising analysis

Rescooped by Digital Media & Science from Web analytics & insights
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How the medical industry is using (and could use): Pinterest

How the medical industry is using (and could use): Pinterest | Digital Media & Science | Scoop.it
The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic.

Via Giuseppe Fattori, Pharmacomptoir / Corinne Thuderoz, Thibaud Guymard
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Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest
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Infographic: How to Build Your Social Media Marketing Strategy | Mobile Marketing Watch

Despite generally high comfort levels with social media, business owners and entrepreneurs are often still confounded by the complexities associated with developing a smart, comprehensive social media marketing strategy.

 

A new infographic aims help in this struggle by covering the essential basics when outlining a winning plan of action.

 

So what can you take away from this “8-step strategy for successful social media marketing”? Check out the infographic below to find out.

 

See Infographic...


Via The Ayantek Team
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The Ayantek Team's curator insight, March 28, 2013 10:47 AM

This is a really great framework for developing social strategy

Rescooped by Digital Media & Science from Newspotting
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6 Facebook Metrics Marketers Should Be Measuring | Social Media Examiner

6 Facebook Metrics Marketers Should Be Measuring | Social Media Examiner | Digital Media & Science | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.

Via Amodiovalerio Verde
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Rescooped by Digital Media & Science from SEO and Social Media Marketing
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A keyword research process for integrating SEO and Social activities

A keyword research process for integrating SEO and Social activities | Digital Media & Science | Scoop.it

One common approach that different teams involved in SEO and social media can profitably work together on, is through understanding consumer interests as shown by keywords.

 

SEO and Social Media experts tend to use different tools and have different mindsets, so working together can develop a better approach in Keyword Analysis and research for both activities.


Read More: http://www.business2community.com/integrated-marketing/5-steps-for-integrating-seo-and-social-media-marketing-activities-0455764


Via Antonino Militello
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Rescooped by Digital Media & Science from Dual impact of research; towards the impactelligent university
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Reputation and Impact in Academic Careers; the early citation advantage of co-authors with high reputation

Reputation and Impact in Academic Careers; the early citation advantage of co-authors with high reputation | Digital Media & Science | Scoop.it

Abstract:

Reputation is a key social construct in science. However, the relation between this key signaling credential and career growth remains poorly understood. Here we develop an original framework for measuring how citation paths are shaped by two distinct factors - the scientific merit of each individual paper versus the reputation of its authors within the scientific community. To estimate the relative influence of these two factors we perform a longitudinal analysis of publication data for 450 leading scientists from biology, physics, and mathematics. Our panel data approach quantifies the role of social ties, author reputation, and the citation life cycle of individual papers. We uncover statistical regularities in the coevolution of publications and citations, which we use as benchmarks to test and validate a stochastic model for the citation dynamics governing a scientists publication portfolio. We find strong evidence of increasing returns to scale in the growth of both publications and citations, reflecting the amplifying role of social processes. Moreover, our analysis shows that author reputation dominates in the initial phase of a papers citation life cycle. This latter result suggests that papers gain a significant early citation advantage if written by authors already having high reputations in the scientific community. As quantitative measures become increasingly common in the evaluation of scientific careers, our results show that the use of measures that do not account for reputation effects may paradoxically counteract the goal of sustaining talented and diligent young academics.

 

 

The authors: "We believe the basic mechanisms of reputation signaling in social networks are quite general, and so it is likely that reputation  plays a similar role in other recommender systems which pervade diverse online socio-technical systems characterized by generic diffusion and contagion phenomena. Our results on the respective roles of author reputation and

paper impact on citations unravel an important mechanism contributing to the stratification of scientific communities. In particular, they provide a rationale for young scientists being attracted to work in teams led by leaders in the scientific community."

 

Source:

Reputation and Impact in Academic CareersAlexander M. Petersen, Santo Fortunato, Raj K. Pan, Kimmo Kaski, Orion Penner, Massimo Riccaboni, H. Eugene Stanley, Fabio Pammolli(Submitted on 29 Mar 2013)arXiv.org > physics > arXiv:1303.7274

 

Fulltext: http://arxiv.org/pdf/1303.7274v1


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Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest
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INFOGRAPHIC: Understanding Social Influencers | Mobile Marketing Watch

INFOGRAPHIC: Understanding Social Influencers | Mobile Marketing Watch | Digital Media & Science | Scoop.it

Who and what are the biggest social influencers in the digital space today?

Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.

 

The research began by probing who consumers trust when it comes to their purchasing decisions.

 

54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.

 

Read more...


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The Ayantek Team's curator insight, March 28, 2013 10:36 AM

Great infographic on social influencers and specifically who they are. Very targeted towards driving consumer purchase.

Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest
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Forrester Report: The Social Media Habits of B2B Customers

Forrester Report: The Social Media Habits of B2B Customers | Digital Media & Science | Scoop.it

Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.

 

Although much of the interest in social media marketing has been focused on consumers, the B2B market has also been busily adopting the same communication techniques. This report, "The Social Behaviors of Your B2B Customers," points out that a B2B Social Technographics survey conducted five years ago by Forrester about B2B buyers' social media adoption was met with "widespread skepticism" among marketers.


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Rescooped by Digital Media & Science from The Sociology of the Quantified Self
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Mad Scientist Sees Future Where We Sell Our Quantified Selves on eBay | Wired Business | Wired.com

Mad Scientist Sees Future Where We Sell Our Quantified Selves on eBay | Wired Business | Wired.com | Digital Media & Science | Scoop.it
Walter De Brouwer. Photo: Alex Washburn / Wired Walter De Brouwer has the mad scientist thing down: curly rumpled hair, lots of talking with his han

Via Deborah Lupton
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Rescooped by Digital Media & Science from Learning Technology News
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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Digital Media & Science | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
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Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

Rescooped by Digital Media & Science from Public Relations & Social Media Insight
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The Blurring Lines of Social Media & SEO: What You Need To Know

The Blurring Lines of Social Media & SEO: What You Need To Know | Digital Media & Science | Scoop.it

Use great SEO on your website and blog and use social media. The important thing to learn is the difference between the two and why you need both.As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 2013 10:56 PM

Great SEO tips and aadvice for new and old.

Rescooped by Digital Media & Science from digital marketing strategy
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RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX

RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX | Digital Media & Science | Scoop.it
RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.

Via Robin Good, malek
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Bart van Maanen's curator insight, May 8, 2013 4:41 AM

Google gaat de Google Reader service, een rss feedreader, stopzetten. Nu is Feedly een uitstekende vervanger, maar ook MultiPLX lijkt een goed alternatief. Het design heeft veel weg van Pinterest. Toch denk ik niet dat ik mijn Feedly account snel zal opgeven.

Maria Palaska's comment, May 9, 2013 8:02 AM
thanks for the information!
Sam Stormborn Ormandy's comment, May 9, 2013 8:07 AM
You're welcome Maria! :)
Rescooped by Digital Media & Science from Communicating Science
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Will Twitter, blogs and wikis change scholarly communication? - www.InfoToday.eu

Will Twitter, blogs and wikis change scholarly communication? - www.InfoToday.eu | Digital Media & Science | Scoop.it
At the Conference on Science and the Internet (#cosci12) academics from different disciplines discussed changing practices in research and higher education.

Via Gary Stevens
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Rescooped by Digital Media & Science from Dual impact of research; towards the impactelligent university
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Scholarship: Beyond the paper; The journal and article are being superseded by algorithms that filter, rate and disseminate scholarship as it happens

Scholarship: Beyond the paper; The journal and article are being superseded by algorithms that filter, rate and disseminate scholarship as it happens | Digital Media & Science | Scoop.it

The author: 

"We are witnessing the transition to yet another scholarly communication system — one that will harness the technology of the Web to vastly improve dissemination. What the journal did for a single, formal product (the article), the Web is doing for the entire breadth of scholarly output. The article was an attempt to freeze and mount some part of the scholarly process for display. The Web opens the workshop windows to disseminate scholarship as it happens, erasing the artificial distinction between process and product. Over the next ten years, the view through these open windows will inform powerful, online filters; these will distil communities' impact judgements algorithmically, replacing the peer-review and journal systems."

 

Source:

NATURE | COMMENT

Scholarship: Beyond the paperJason Priem, Nature, 495, 437–440 (28 March 2013) doi:10.1038/495437a

 


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Rescooped by Digital Media & Science from Digital scholarship
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European Journal of Open, Distance and E-Learning

European Journal of Open, Distance and E-Learning | Digital Media & Science | Scoop.it

Via Martin Weller
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Rescooped by Digital Media & Science from Health Innovation
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Rise of the Digital Doctor

Rise of the Digital Doctor | Digital Media & Science | Scoop.it
With the rise of Social Media, we are seeing more and more professionals actively using different paltforms to connect and share. This infographic hig

Via Thibaud Guymard
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The Most Awesome Social Media Image Sizing Chart

The Most Awesome Social Media Image Sizing Chart | Digital Media & Science | Scoop.it

The Most Awesome Social Media Image Sizing Chart http://t.co/wpBq6PrU7W

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Rescooped by Digital Media & Science from Learning Technology News
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Criteria for Evaluating Web Tools and Apps

Criteria for Evaluating Web Tools and Apps | Digital Media & Science | Scoop.it

So far I have come up with a number of 'first impression' criteria that I think I apply before even thinking about 'how' I will use the app / tool.


Via Nik Peachey
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Nik Peachey's curator insight, April 6, 2013 8:43 AM

This post is in preparation for my workshop at IETEFL. Feel free to contribute criteria and pros and cons

Jennifer Hoover's curator insight, May 23, 2013 3:53 PM

Great App suggestions!

Rescooped by Digital Media & Science from Social Media Content Curation
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Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata

Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata | Digital Media & Science | Scoop.it

In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.


In this ebook you’ll learn:

- How to re-purpose old content;

- Front-end marketing tactics;

- How to develop short and long form content;

- and how to keep your Content Beast well fed!


Here is a short excerpt as summary that caught my attention:

"6 tips for smart and effective content curation:

1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.
2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.

3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.

4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.

5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.

6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."


Very informative.

Fill out the form here and download free your copy of ebook:

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Via Giuseppe Mauriello
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Stephen Dale's curator insight, March 29, 2013 8:02 AM

It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm

jaynalocke's curator insight, March 29, 2013 12:13 PM

I love the image of the Content Beast. It is always hungry...!

Ignasi Alcalde's curator insight, April 1, 2013 5:53 AM

Buena perspectiva sobre la curación de contenidos