If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with.
There are plenty of online tools for creating multimedia quizzes and flipped lessons. I am frequently asked for recommendations for "the best" one. I'm partial to using Google Forms to create multimedia quizzes, but there are others worth trying too. The chart embedded below provides an overview of the key features of five popular tools for creating multimedia quizzes and flipped lessons....
Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.
Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!).
So in order to track ROI, the key elements would be: - Identifying your monetary investment in social media - Attaching a dollar amount to your social media goals...
When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.
But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....
...We share 25 stories per day. We read even more that don’t make the cut.
Where do we turn to find so much shareable content?ç
I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.
We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.
With this in mind, what’s better than an infographic?
There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing.
After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has claimed that traditional publishers' terms "are no longer fair or sustainable".
Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.
When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.
Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....
As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.
I can get carried away when using social media. While Twitter gives me a character limit, Facebook and LinkedIn provide a forum for my uninterrupted ramblings. The problem is that viewers won't be as likely to click if you don't optimize each post for both your choice of words and the length of the update. While you might think your post is brilliant, viewers will just keep scrolling.
Buffer and SumAll put together this informative infographic that reveals the optimal length of social media posts, email subject lines, headlines, podcasts, SlideShare presentations, and more. Take a look, and remember to set yourself some limits. Your viewers will reward you....
14 - 16 April 2015, Berlin, Germany. Most people take social media for granted nowadays and very few can imagine life without a mobile phone. Only the healthcare sector continues to create barriers. Patient 2.0, however, refuses to be excluded from progress: at conhIT 2015 in Berlin, experts will be discussing how medical facilities and, in particular, suppliers of traditional healthcare IT solutions should address these developments if they don't want to lose out on them.
"As medical practitioners we are increasingly faced with patients who obtain information on their illness and possible therapies from the Internet or use their mobile devices to record health-related data, although only for fitness purposes," Dr. Philipp Stachwitz, Specialist for Anaesthetics and Palliative Medicine at the Havelhöhe Community Hospital in Berlin explains. Palliative care is among the fields where the much-discussed "Patient 2.0" has become an increasing reality in the past few years: digital pain diaries are just as much in demand as social media concepts that allow pain-afflicted patients to share information and experiences.
In order to create awesome content that will fuel up your overall marketing strategy, you have to learn from others’ awesome content. Here are 40 informative blog posts on content marketing that are worthy to be read, learned and tested....
Digital devices and smartphone applications increasingly are being incorporated into workplace wellness programs to engage employees. Although digital tools can create efficiencies, some experts caution that they do not guarantee the health outcomes employers want.
Mathematica 10 has more new features than any previous version. It is satisfying to see such a long curve of accelerating development—and to realize that there are more new functions being added with Mathematica 10 than there were functions altogether in Mathematica 1. So what is the new functionality in Mathematica 10? It’s a mixture of completely new areas and directions (like geometric computation, machine learning and geographic computation)—together with extensive strengthening, polishing and expanding of existing areas. It’s also a mixture of things I’ve long planned for us to do—but which had to wait for us to develop the necessary technology—together with things I’ve only fairly recently realized we’re in a position to tackle.
When you first launch Mathematica 10 there are some things you’ll notice right away. One is that Mathematica 10 is set up to connect immediately to the Wolfram Cloud. Unlike Wolfram Programming Cloud—or the upcoming Mathematica Online—Mathematica 10 doesn’t run its interface or computations in the cloud. Instead, it maintains all the advantages of running these natively on your local computer—but connects to the Wolfram Cloud so it can have cloud-based files and other forms of cloud-mediated sharing, as well as the ability to access cloud-based parts of the Wolfram Knowledgebase.
If you’re an existing Mathematica user, you’ll notice some changes when you start using notebooks in Mathematica 10. Like there’s now autocompletion everywhere—for option values, strings, wherever. And there’s also a hovering help box that lets you immediately get function templates or documentation. And there’s also—as much requested by the user community—computation-aware multiple undo. It’s horribly difficult to know how and when you can validly undo Mathematica computations—but in Mathematica 10 we’ve finally managed to solve this to the point of having a practical multiple undo.
And in Mathematica 10 one important area where this is happening is machine learning. Inside the system there are all kinds of core algorithms familiar to experts—logistic regression, random forests, SVMs, etc. And all kinds of preprocessing and scoring schemes. But to the user there are just two highly automated functions: Classify and Predict. And with these functions, it’s now easy to call on machine learning whenever one wants.
There are huge new algorithmic capabilities in Mathematica 10 in graph theory, image processing, control theory and lots of other areas. Sometimes one’s not surprised that it’s at least possible to have such-and-such a function—even though it’s really nice to have it be as clean as it is in Mathematica 10. But in other cases it at first seems somehow impossible that the function could work.
There are all kinds of issues. Maybe the general problem is undecidable, or theoretically intractable. Or it’s ill conditioned. Or it involves too many cases. Or it needs too much data. What’s remarkable is how often—by being algorithmically sophisticated, and by leveraging what we’ve built in Mathematica and the Wolfram Language—it’s possible to work around these issues, and to build a function that covers the vast majority of important practical cases.
Another important issue is just how much we can represent and do computation on. Expanding this is a big emphasis in the Wolfram Language—and Mathematica 10 has access to everything that’s been developed there. And so, for example, in Mathematica 10 there’s an immediate symbolic representation for dates, times and time series—as well as for geolocations and geographic data.
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.