Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.
We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.
With this in mind, what’s better than an infographic?
There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing.
After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has claimed that traditional publishers' terms "are no longer fair or sustainable".
Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.
When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.
Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....
As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.
I became a fan of Google Reader, which collected blog posts and other publications to RSS in one easy-to-access place. Then Google discarded this service — one that had a very loyal user base. Google has a history of doing this to features that don’t meet its needs anymore. If I’m making the switch to Classroom, I’d like to know that Google has committed to it.
Visage makes infographics easy, and they customize palettes for free.
If you’re an art director at a media outlet, odds are you have to assign and commission each data visualization you publish. That gets time-consuming, even when the graphic in question is nothing but a small pie chart running alongside a feature story.
Visage, a newly launched platform, provides custom templates for graphics. There are myriad tools on the market that do this (for a gander at 30 of them, check out this list), but Visage is the latest, and it's gaining traction with designers at Mashable, MSNBC, and A&E...
SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.
Mathematica 10 has more new features than any previous version. It is satisfying to see such a long curve of accelerating development—and to realize that there are more new functions being added with Mathematica 10 than there were functions altogether in Mathematica 1. So what is the new functionality in Mathematica 10? It’s a mixture of completely new areas and directions (like geometric computation, machine learning and geographic computation)—together with extensive strengthening, polishing and expanding of existing areas. It’s also a mixture of things I’ve long planned for us to do—but which had to wait for us to develop the necessary technology—together with things I’ve only fairly recently realized we’re in a position to tackle.
When you first launch Mathematica 10 there are some things you’ll notice right away. One is that Mathematica 10 is set up to connect immediately to the Wolfram Cloud. Unlike Wolfram Programming Cloud—or the upcoming Mathematica Online—Mathematica 10 doesn’t run its interface or computations in the cloud. Instead, it maintains all the advantages of running these natively on your local computer—but connects to the Wolfram Cloud so it can have cloud-based files and other forms of cloud-mediated sharing, as well as the ability to access cloud-based parts of the Wolfram Knowledgebase.
If you’re an existing Mathematica user, you’ll notice some changes when you start using notebooks in Mathematica 10. Like there’s now autocompletion everywhere—for option values, strings, wherever. And there’s also a hovering help box that lets you immediately get function templates or documentation. And there’s also—as much requested by the user community—computation-aware multiple undo. It’s horribly difficult to know how and when you can validly undo Mathematica computations—but in Mathematica 10 we’ve finally managed to solve this to the point of having a practical multiple undo.
And in Mathematica 10 one important area where this is happening is machine learning. Inside the system there are all kinds of core algorithms familiar to experts—logistic regression, random forests, SVMs, etc. And all kinds of preprocessing and scoring schemes. But to the user there are just two highly automated functions: Classify and Predict. And with these functions, it’s now easy to call on machine learning whenever one wants.
There are huge new algorithmic capabilities in Mathematica 10 in graph theory, image processing, control theory and lots of other areas. Sometimes one’s not surprised that it’s at least possible to have such-and-such a function—even though it’s really nice to have it be as clean as it is in Mathematica 10. But in other cases it at first seems somehow impossible that the function could work.
There are all kinds of issues. Maybe the general problem is undecidable, or theoretically intractable. Or it’s ill conditioned. Or it involves too many cases. Or it needs too much data. What’s remarkable is how often—by being algorithmically sophisticated, and by leveraging what we’ve built in Mathematica and the Wolfram Language—it’s possible to work around these issues, and to build a function that covers the vast majority of important practical cases.
Another important issue is just how much we can represent and do computation on. Expanding this is a big emphasis in the Wolfram Language—and Mathematica 10 has access to everything that’s been developed there. And so, for example, in Mathematica 10 there’s an immediate symbolic representation for dates, times and time series—as well as for geolocations and geographic data.
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.
I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can change depending on the words used or the thought processes behind those words. In this post we’ll look at the type of keywords you actually want to avoid. As I said in part 1, we sometimes get so focused on keyword stats that we forget that going after some keywords can be detrimental to our online marketing efforts.
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst. Marketing topic(s):Social media governance. Advice by Susanne Colwyn.
We now live, learn, teach and practice medicine in the digital era. Social networking sites are used by at least half of all adults. Engagement with social media can be personal, professional, or both, for health-related and educational purposes. Use is often public. Lapses in professionalism can have devastating consequences, but when used well social media can enhance the lives of and learning by health professionals and trainees, ultimately for public good. Both risks and opportunities abound for individuals who participate, and health professionals need tips to enhance use and avoid pitfalls in their use of social media and to uphold their professional values.