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Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter

Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter | Digital Media & Science | Scoop.it
Social Media Brings Power To The People [INFOGRAPHIC] (Social Media Brings Power To The People [INFOGRAPHIC] http://t.co/6JXE30kl via @alltwtr)

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malek's curator insight, January 24, 2013 7:12 AM

The mouth-to-mouth network is mightier than the pen, video clips.

Digital Media & Science
Exploring the creative convergence of digital communications, marketing and social media to benefit science, people and health
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3 Free Virtual and Augmented Reality Apps for the Classroom

3 Free Virtual and Augmented Reality Apps for the Classroom | Digital Media & Science | Scoop.it
Using virtual or augmented reality at just the right teachable moment can create a powerful, even moving, experience for students.

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Nik Peachey's curator insight, June 26, 2:48 AM

A short article with some useful links.

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Plastic Surgery Patient Journals Are The Latest Phenomena to Blow Up on Social Media

Plastic Surgery Patient Journals Are The Latest Phenomena to Blow Up on Social Media | Digital Media & Science | Scoop.it
One of the newer trends we’re seeing a lot of on social media is women logging their entire plastic surgery experience from start to finish to share with the world.

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SMRA - Can Social Media Research Help Healthcare?

SMRA - Can Social Media Research Help Healthcare? | Digital Media & Science | Scoop.it

It turns out mining social media for research and insights is not just for the consumer goods industry. More and more researchers are mining social media and online content for disease control. Recently Johns Hopkins conducted a study that revealed online data has several uses. Concentrating on those diseases that spread quickly such as the flu or influenza have been the primary focus. The data mining shows strong potential for tracking other diseases as well.

In order to create relative information it is important to create media filters to scrape the data first. Then one can look at the analytics to identify geographic trends and severity of an illness or disease. Are certain age groups being affected more than others? Which area of the country is showing higher outbreaks? This along with other data can help researchers in alerting the public.

While attending The Social Media Shake Up in Atlanta last week, one software provider discussed how they have been tracking medications and their affects on patients through social media mining. Additionally, Pharma is able to find "influencers" who have had success with their products and further engage with them to learn more. As the image below identifies, tracking where the heaviest chatter is occurring can be very beneficial when determining marketing spend and educational opportunities.

The American Medical Association has published a great article that discusses the use of social media in the medical industry.

While we must move forward with caution and ensure that a patient's privacy is the priority, I do think that this kind of information can be added to the other research methods used by the industry. Especially since it has been noted that 80% of people will research a medical problem or illness on the internet.


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Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician

Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician | Digital Media & Science | Scoop.it
Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician. International Journal of Human–Computer Interaction. Accepted 12 May 2017. doi: 10.1080/10447318.2017.1330803

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What We’ve Learned About Automating the Promotion of Clinical Trials On Social Media (Part 1)

What We’ve Learned About Automating the Promotion of Clinical Trials On Social Media (Part 1) | Digital Media & Science | Scoop.it
Check it out! A new tool that automates the generation and distribution of user-friendly social media messages about research.
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4 Keys to Building a Blog to Over One Million Monthly Visitors #Infographic

4 Keys to Building a Blog to Over One Million Monthly Visitors #Infographic | Digital Media & Science | Scoop.it

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Here’s Proof that Video is Good for SEO

Here’s Proof that Video is Good for SEO | Digital Media & Science | Scoop.it

Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.

 

If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.


Read more: 

http://www.business2community.com/seo/heres-proof-video-good-seo-01248598


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CIM Academy's curator insight, June 16, 2015 4:34 AM

Research has revealed that embedded video is good for SEO.

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How Digital Health is Affecting Doctor-Patient Relationship

How Digital Health is Affecting Doctor-Patient Relationship | Digital Media & Science | Scoop.it
Innovations in healthcare is becoming paramount in revolutionizing patient engagement, physician time management and improving overall quality of care

Via Alex Butler, Marie Ennis-O'Connor, Digital Media & Science
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Social Media The New Clinical Research (And Marketing) Tool

Social Media The New Clinical Research (And Marketing) Tool | Digital Media & Science | Scoop.it
As in all healthcare domains, social media can play a critical role when it comes to clinical trial planning, execution, and optimization. ...

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18 Ways to Grow Your Blog Audience

18 Ways to Grow Your Blog Audience | Digital Media & Science | Scoop.it

Do you know what is the fastest way to grow your blog audience?

 

Model the successful bloggers that have already achieved success!

 

We’ll go through 18 of the most effective strategies to build your blog audience.

 

And I’ll show you examples of bloggers who used those strategies to build a large following....


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Intriguing Networks's curator insight, August 16, 2015 5:45 AM

Useful for all thanks 

Dean Ryan G. Martin's curator insight, August 17, 2015 6:34 AM

Blogging is hardwork. If you want people to read your blog, work hard by writing something interesting. 

Thorsten Strauss's curator insight, September 24, 2015 7:40 AM

best practice: blogging, audience building

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How Digital Health is Affecting Doctor-Patient Relationship

How Digital Health is Affecting Doctor-Patient Relationship | Digital Media & Science | Scoop.it
Innovations in healthcare is becoming paramount in revolutionizing patient engagement, physician time management and improving overall quality of care

Via Alex Butler, Marie Ennis-O'Connor
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Twitter Social Media is an Effective Tool for Breast Cancer Patient Education and Support: Patient-Reported Outcomes by Survey

Twitter Social Media is an Effective Tool for Breast Cancer Patient Education and Support: Patient-Reported Outcomes by Survey | Digital Media & Science | Scoop.it

Background: Despite reported benefits, many women do not attend breast cancer support groups. 


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Bringing the Social Media Revolution to Health Care (and Denmark)

My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the Univ…

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How Clinicians Use Social Media in Healthcare

A basic introduction into evolution of web architecture, fragmented healthcare, rise of e-patients and a peek at how clinicians use of social media in healthca…

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20 Creative Presentation Ideas That Will Delight Your Audience

20 Creative Presentation Ideas That Will Delight Your Audience | Digital Media & Science | Scoop.it

We’ve seen it before—the speaker standing behind a podium, droning on and on in a monotone voice, with a boring bullet-point slide behind them. It’s all well and good to scoff at them, but then we think about our own projects, and wonder if they might fall into the same trap.


Not to worry–we’ve compiled a list of 20 creative presentation ideas to spice up your next talk, with examples to help get you on the right track....


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Jeff Domansky's curator insight, June 13, 11:32 AM

20 creative ways to captivate your audience, from using props and asking thought-provoking questions to telling stories and sharing personal anecdotes.

Marc Kneepkens's curator insight, June 13, 6:42 PM

These are excellent tips and ideas for your public speaking #presentation

 

 

Marc Kneepkens's curator insight, June 28, 7:17 PM

It's nice to have experienced people explain how they overcame their fears. 

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Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician

Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician | Digital Media & Science | Scoop.it
Choosing a physician on social media: comments and ratings of users are more important than the qualification of a physician. International Journal of Human–Computer Interaction. Accepted 12 May 2017. doi: 10.1080/10447318.2017.1330803

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30 Facts & Statistics On Social Media And Healthcare

30 Facts & Statistics On Social Media And Healthcare | Digital Media & Science | Scoop.it
The more doctors communicate with their patients, the more social media and healthcare align on a daily basis. Dive into these 30 statistics on social media and healthcare.

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Content marketing automation: the age of artificial intelligence

Content marketing automation: the age of artificial intelligence | Digital Media & Science | Scoop.it
Content marketing automation can now bring marketers not just essential time saving benefits but also actionable insights and recommendations. Learn how.

Via Peg Corwin, Lauren Dillon, malek
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Anuj Saxena's curator insight, September 16, 2016 12:37 PM
Artificial intelligence is playing in defining marketing strategies through customer data. Variety of automation software are available to help.
HR Tech Online's curator insight, September 18, 2016 2:09 AM
Artificial intelligence is playing in defining marketing strategies through customer data. Variety of automation software are available to help.
E-Platform Marketing's curator insight, September 26, 2016 7:57 AM
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Modern Consumer Behavior in an Omni-Channel World | HubSpot

Modern Consumer Behavior in an Omni-Channel World | HubSpot | Digital Media & Science | Scoop.it

In looking to solve this problem and figure out exactly what it is that is convincing consumers to buy online, BigCommerce commissioned a study into the modern consumer journey. We learned how, when, why and where U.S. consumers buy today –– and more so, what is stopping them from doing so. 

This information is incredibly important for retailers looking to sustain and grow their revenue. In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears.

Check out the infographic below for key insights or read the full State of Omni-Channel Retail Report....


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Jeff Domansky's curator insight, June 8, 2016 10:35 PM

What's the consumer journey looking like today in an omni-channel world? Marketers and retailers take note.

baitfearless's comment, June 8, 2016 11:02 PM
Cool
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Why Healthcare is Failing Social Media [Infographic]

Why Healthcare is Failing Social Media [Infographic] | Digital Media & Science | Scoop.it

How Patients Are Using Social Media

A majority of your patients’ healthcare decisions are influenced by social media.

1 in 3 American adults have used the web to figure out a medical issue. (source Pew Research Center study)90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)53% of 18 – 24 year olds, and 49% of 25-44 prefer social media for healthcare reviews (source: PWC Scoring Healthcare)48 percent of respondents said they have read healthcare reviews
Among those who have read healthcare reviews, 68 percent said they have used the information to select a doctor, hospital and to a lesser extent, a health plan, pharmacy and drug or medical device. (source: PWC Scoring Healthcare)

 

“Social” Already Influences Patient Decisions

In fact, they’re already using it to “shop around” for the best physicians, hospitals, and practices.

41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)51% of patients say they’d feel more valued as a patient via digital health communications (source: Televox)41% of people said social media would affect their choice of healthcare provider (source: Demi & Cooper Advertising and DC Interactive Group)More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)

 

Patients Want Healthcare to Engage

The good news is that patients want healthcare organizations to help them make better decisions.

30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (source: Fluency Media)60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)49% of those polled expect to hear from their doctor when requesting an appointment or follow-up discussion via social media within a few hours. (source: HealthCare Finance News)40% of people polled said information found on social media affects how someone coped with a chronic condition, their view of diet and exercise and their selection of a physician. (source: HealthCare Finance News)

 

Unfortunately, Healthcare is Not Responding

However the bad news is that healthcare practices are not seizing this golden opportunity.

Only 26% of all U.S. hospitals participate in social media. (source: Demi & Cooper Advertising and DC Interactive Group)Only 31% of health care professionals use social media for professional networking. (source: MedTechMedia)The average cost of a normal birth in California was $22,311 in 2010. (source: Childbirth Connection)No doubt that number has risen in the past few years. And what about the second or third child? The lifetime value of a patient or family in this case could be over a hundred thousand dollars for every doctor and hospital involved.

- See more at: http://disabilityinsuranceagency.com/blog/healthcare-is-failing-social-media/#sthash.xOfUrCoh.dpuf

 


Via Plus91, Marie Ennis-O'Connor, Digital Media & Science
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The Evolving Role of Social Media in Healthcare

The Evolving Role of Social Media in Healthcare | Digital Media & Science | Scoop.it
The role of social media in healthcare is continuously changing. Evariant explores how organizations are utilizing it and why. Read More.

Via Marie Ennis-O'Connor, Digital Media & Science
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The Evolving Role of Social Media in Healthcare

The Evolving Role of Social Media in Healthcare | Digital Media & Science | Scoop.it
The role of social media in healthcare is continuously changing. Evariant explores how organizations are utilizing it and why. Read More.

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10 tips for hospital bloggers | Articles | Main

10 tips for hospital bloggers | Articles | Main | Digital Media & Science | Scoop.it
Statistics show 80 percent of people look for health care information online. Blogs can help them find it.

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Oncology hashtag project leads to a sarcoma hashtag with rallying cry for more treatment options

Oncology hashtag project leads to a sarcoma hashtag with rallying cry for more treatment options | Digital Media & Science | Scoop.it
A hashtag project to improve understanding of different cancers has led to a sarcoma hashtag that's served as rallying banner for more targeted drugs.

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17 Content Marketing Templates, Checklists – Content Calendar Template

17 Content Marketing Templates, Checklists – Content Calendar Template | Digital Media & Science | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 

 

To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....


Via Jeff Domansky
Digital Media & Science's insight:

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Mark E. Deschaine, PhD's curator insight, August 2, 2015 6:39 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Comunicologos.com's curator insight, August 2, 2015 11:40 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Pierre Conreaux's curator insight, August 4, 2015 6:38 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.