Social networking use among Internet users ages 50 and older has nearly doubled –from 22% to 42% over the past year. This demographic is a sweet spot for healthcare marketers but exactly what are they looking for online and where are they going. News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company.
Talk given during Open Access Week 2013 at University of Toronto at Scarborough (October 22, 2013) (RT @houshuang: @4Bes @UTSC Slides for my talk on Open Scholarship at UTSC AA160 1-2pm today http://t.co/lORSfXzygs...
While the impact of article citations has been examined for decades, the “altmetrics” movement has exploded in the past year. Altmetrics tracks the activity on the Social Web and looks at research outputs besides research articles. Publishers of scientific research have enabled altmetrics on their articles, open source applications are available for platforms to display altmetrics on scientific research, and subscription models have been created that provide altmetrics. In the future, altmetrics will be used to help identify the broader impact of research and to quickly identify high-impact research.
Altmetrics are generally categorized in the following ways: • Usage—HTML views, PDF/XML downloads, book holdings, etc. • Captures—Bookmarks, favorites, readers, groups, etc. • Mentions—Blog posts, news stories, Wikipedia articles, comments, reviews, etc.
• Social Media—User activity from Twitter, Google+, Facebook, etc. • Citations—CrossRef, PubMed Central, Web of Science, Scopus, Microsoft Academic Search, etc.
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors.
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.
Although much of the interest in social media marketing has been focused on consumers, the B2B market has also been busily adopting the same communication techniques. This report, "The Social Behaviors of Your B2B Customers," points out that a B2B Social Technographics survey conducted five years ago by Forrester about B2B buyers' social media adoption was met with "widespread skepticism" among marketers.
Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.
Use great SEO on your website and blog and use social media. The important thing to learn is the difference between the two and why you need both.As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social....
"We are witnessing the transition to yet another scholarly communication system — one that will harness the technology of the Web to vastly improve dissemination. What the journal did for a single, formal product (the article), the Web is doing for the entire breadth of scholarly output. The article was an attempt to freeze and mount some part of the scholarly process for display. The Web opens the workshop windows to disseminate scholarship as it happens, erasing the artificial distinction between process and product. Over the next ten years, the view through these open windows will inform powerful, online filters; these will distil communities' impact judgements algorithmically, replacing the peer-review and journal systems."
NATURE | COMMENT
Scholarship: Beyond the paperJason Priem, Nature, 495, 437–440 (28 March 2013) doi:10.1038/495437a
In a field such as healthcare, at once highly complex, constantly evolving and relevant to our day-to-day lives, an effective means of communication is vital. It’s no wonder then that our first point of call for information on medical issues has extended beyond friends and practitioners in our immediate vicinity to large online communities. The more images and information uploaded to the web, the easier self diagnosis becomes through the comparison and identification of symptoms.
"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.
This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.