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How Relevant Are Social Signals For SEO?

How Relevant Are Social Signals For SEO? | Digital Media & Science | Scoop.it

Most social media sites consequently use the nofollow attribute, and this would mean that the traditional approach to ranking pages is not an initiator. Of course, there are those who believe that Google is selective in the sense of treating nofollow links.

 

One should keep in mind that the signal is not always the same as the ranking factor. Google said: “We are using it as a signal in ranking of organic news and results. Also, we use it for improving news on the basis of how many people shared an article.” 

 

Other types of signals are:

 

 - Discovery

 - The concept of trust (sites and users)

 - Temporal (speed)

 - Context (semantics)

 - Behavioral 

 

Read More: http://www.annettapowellonline.com/social-signals-for-seo


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Digital Media & Science
Exploring the creative convergence of digital communications, marketing and social media to benefit science, people and health
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Create Professional Diagrams & Charts with These 6 Free Tools

Create Professional Diagrams & Charts with These 6 Free Tools | Digital Media & Science | Scoop.it

That’s why something as simple as a PowerPoint presentation with accompanying background music and an element of user input has been shown to encourage learning. It strategically engages students in the learning process and lets teachers appeal to multiple learning styles at the same time.

 

Similarly, in the office a clear and well-presented chart has become a tool to elicit specific emotional reactions in employees, with the consequence of making them become more committed to a certain project.

 

So, without further ado, here are some of the best chart making tools out there....


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clawsgland's comment, June 25, 5:07 AM

This is so great!
Marinhos's curator insight, June 25, 1:33 PM

Representações gráficas, uma forma mais palatável de mostrar dados numéricos.

Jeff Domansky's curator insight, June 25, 2:36 PM

Here's a look at six really useful chart making tools. Plot.ly is my favorite.

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How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings | Digital Media & Science | Scoop.it

The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.


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Here’s Proof that Video is Good for SEO

Here’s Proof that Video is Good for SEO | Digital Media & Science | Scoop.it

Search engine optimization has changed dramatically over the last few years. Still, one effective, but often overlooked and misunderstood, component for any SEO campaign is video. Video is engaging, informative, and most importantly, rewarded by Google when properly optimized.

 

If your brand has yet to incorporate video as part of your digital strategy, here’s proof that video is a powerful marketing tool and can work wonders in the world of SEO.


Read more: 

http://www.business2community.com/seo/heres-proof-video-good-seo-01248598


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CIM Academy's curator insight, June 16, 4:34 AM

Research has revealed that embedded video is good for SEO.

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Reasons Why Infographics Make Great Marketing Tools | Gearfuse

Reasons Why Infographics Make Great Marketing Tools | Gearfuse | Digital Media & Science | Scoop.it

The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.


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Jeff Domansky's curator insight, April 11, 2:33 AM
Infographics work because we can process visuals faster. So what are you waiting for? Try your hand at creating your own infographics.
Alison lee's curator insight, May 20, 11:19 PM

THE PHOTO INFOGRAPH: it is visually appealing and interacts with the reader playfully, however because it has to be more visual and use less text, it misses more specific information and stays instead more general 

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Ideal Length for Your Social Media Posts | Hubspot

Ideal Length for Your Social Media Posts | Hubspot | Digital Media & Science | Scoop.it

I can get carried away when using social media. While Twitter gives me a character limit, Facebook and LinkedIn provide a forum for my uninterrupted ramblings. The problem is that viewers won't be as likely to click if you don't optimize each post for both your choice of words and the length of the update. While you might think your post is brilliant, viewers will just keep scrolling.

 

Buffer and SumAll put together this informative infographic that reveals the optimal length of social media posts, email subject lines, headlines, podcasts, SlideShare presentations, and more. Take a look, and remember to set yourself some limits. Your viewers will reward you....


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Jeff Domansky's curator insight, April 12, 10:51 AM

Set yourself some limits by learning the optimal length of LinkedIn posts, email subject lines, headlines, and more.

SageRave of Get Custom Content's curator insight, April 17, 11:12 AM

Another good cheat sheet for Social marketers and bloggers.

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5 free blogging idea generators to liven up your content

5 free blogging idea generators to liven up your content | Digital Media & Science | Scoop.it

Stumped on the latest topic for your company's blog? Sweating bullets and banging your head against your keyboard hoping to rattle loose something catchy, thought-provoking, persuasive?

 

Fear not!

 

After wading through the mire that is the field of topic generators out there, here are my favorites. Oh, and they're free, too. Phew...!


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Comunicologos.com's curator insight, April 12, 12:15 PM

Blog Content

Dean Ryan G. Martin's curator insight, April 13, 3:42 AM

Blogging made easy.

Annie Sisk's curator insight, April 15, 1:17 PM

Running out of ideas for your blog posts? There's an app - actually, five apps - for that. 

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Focus on Patient 2.0 at conhIT 2015 - in the rarified atmosphere of tech-led health...

14 - 16 April 2015, Berlin, Germany.
Most people take social media for granted nowadays and very few can imagine life without a mobile phone. Only the healthcare sector continues to create barriers. Patient 2.0, however, refuses to be excluded from progress: at conhIT 2015 in Berlin, experts will be discussing how medical facilities and, in particular, suppliers of traditional healthcare IT solutions should address these developments if they don't want to lose out on them.


"As medical practitioners we are increasingly faced with patients who obtain information on their illness and possible therapies from the Internet or use their mobile devices to record health-related data, although only for fitness purposes," Dr. Philipp Stachwitz, Specialist for Anaesthetics and Palliative Medicine at the Havelhöhe Community Hospital in Berlin explains. Palliative care is among the fields where the much-discussed "Patient 2.0" has become an increasing reality in the past few years: digital pain diaries are just as much in demand as social media concepts that allow pain-afflicted patients to share information and experiences.


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40 Awesome Posts about Content Marketing You Should Read – Optixor

40 Awesome Posts about Content Marketing You Should Read – Optixor | Digital Media & Science | Scoop.it

In order to create awesome content that will fuel up your overall marketing strategy, you have to learn from others’ awesome content. Here are 40 informative blog posts on content marketing that are worthy to be read, learned and tested....


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Yukitoshi Fujimoto's curator insight, March 29, 9:05 AM

コンテント・マーケティングをがっつり学びたい人のために。それぞれ簡単な要約とともに、40本がリストアップされています。

Josh Danson's curator insight, March 30, 6:43 PM

Great resource for content marketers!

Eric Clermontet's curator insight, June 4, 2:16 AM

To create awesome content, read and learn from others' great content AND ask E2C2 for storytelling strategy and E2C2 exclusive co-creation scheme... you won't regret it!

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Digital Health Tools - a Growing Part of Workplace Wellness Programs? Or More Hype?

Digital Health Tools - a Growing Part of Workplace Wellness Programs? Or More Hype? | Digital Media & Science | Scoop.it
Digital devices and smartphone applications increasingly are being incorporated into workplace wellness programs to engage employees. Although digital tools can create efficiencies, some experts caution that they do not guarantee the health outcomes employers want.

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SEO Then and Now

SEO Then and Now | Digital Media & Science | Scoop.it

With the surging popularity of online search and the globalization phenomena spreading across a multitude of countries, online search became a hot topic.


Read more: http://www.business2community.com/seo/seo-now-0954827#!bsO6yL


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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Digital Media & Science | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.

 

But we didn’t expect the delta to be more than 40%!ç

 

For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


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Jeff Domansky's curator insight, August 3, 2014 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

Inside Market Strategy's curator insight, August 4, 2014 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

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Guillaume Decugis's curator insight, July 10, 2014 1:53 PM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

CESSON's curator insight, July 13, 2014 10:08 PM

Not only is this author spot on, I really dig the powerpoint article format. 

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Mathematica 10 launched with 700+ New Functions and an Amazing Amount of R&D

Mathematica 10 launched with 700+ New Functions and an Amazing Amount of R&D | Digital Media & Science | Scoop.it

Mathematica 10 has more new features than any previous version. It is satisfying to see such a long curve of accelerating development—and to realize that there are more new functions being added with Mathematica 10 than there were functions altogether in Mathematica 1. So what is the new functionality in Mathematica 10? It’s a mixture of completely new areas and directions (like geometric computation, machine learning and geographic computation)—together with extensive strengthening, polishing and expanding of existing areas. It’s also a mixture of things I’ve long planned for us to do—but which had to wait for us to develop the necessary technology—together with things I’ve only fairly recently realized we’re in a position to tackle.


When you first launch Mathematica 10 there are some things you’ll notice right away. One is that Mathematica 10 is set up to connect immediately to the Wolfram Cloud. Unlike Wolfram Programming Cloud—or the upcoming Mathematica Online—Mathematica 10 doesn’t run its interface or computations in the cloud. Instead, it maintains all the advantages of running these natively on your local computer—but connects to the Wolfram Cloud so it can have cloud-based files and other forms of cloud-mediated sharing, as well as the ability to access cloud-based parts of the Wolfram Knowledgebase.

 

If you’re an existing Mathematica user, you’ll notice some changes when you start using notebooks in Mathematica 10. Like there’s now autocompletion everywhere—for option values, strings, wherever. And there’s also a hovering help box that lets you immediately get function templates or documentation. And there’s also—as much requested by the user community—computation-aware multiple undo. It’s horribly difficult to know how and when you can validly undo Mathematica computations—but in Mathematica 10 we’ve finally managed to solve this to the point of having a practical multiple undo.


And in Mathematica 10 one important area where this is happening is machine learning. Inside the system there are all kinds of core algorithms familiar to experts—logistic regression, random forests, SVMs, etc. And all kinds of preprocessing and scoring schemes. But to the user there are just two highly automated functions: Classify and Predict. And with these functions, it’s now easy to call on machine learning whenever one wants.


There are huge new algorithmic capabilities in Mathematica 10 in graph theory, image processing, control theory and lots of other areas. Sometimes one’s not surprised that it’s at least possible to have such-and-such a function—even though it’s really nice to have it be as clean as it is in Mathematica 10. But in other cases it at first seems somehow impossible that the function could work.

 

There are all kinds of issues. Maybe the general problem is undecidable, or theoretically intractable. Or it’s ill conditioned. Or it involves too many cases. Or it needs too much data. What’s remarkable is how often—by being algorithmically sophisticated, and by leveraging what we’ve built in Mathematica and the Wolfram Language—it’s possible to work around these issues, and to build a function that covers the vast majority of important practical cases.

 

Another important issue is just how much we can represent and do computation on. Expanding this is a big emphasis in the Wolfram Language—and Mathematica 10 has access to everything that’s been developed there. And so, for example, in Mathematica 10 there’s an immediate symbolic representation for dates, times and time series—as well as for geolocations and geographic data.


 


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Tactics For Successful SEO in 2015

Tactics For Successful SEO in 2015 | Digital Media & Science | Scoop.it
Fin dall'inizio degli algoritmi di Google hanno dato un bel mal di testa per quasi tutti i SEO professionale nel mondo, ogni algoritmi tempo ottiene un aggiornamento che rendono più difficile per i rivenditori di tenere il passo. Vecchio e tattiche SEO di fiducia non funzionano più e sono solo continuare ad aggiungere sempre più nuovi fattori di ranking per il mix di prendere in considerazione (ad esempio il nuovo fattore amichevole mobile).

Via Manish Dhane, Marco Favero, massimo facchinetti, John van den Brink, malek
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Marco Favero's curator insight, June 17, 11:12 AM

aggiungi la tua intuizione ...

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Increase Blog Readership With 4 Content Marketing Tools

Increase Blog Readership With 4 Content Marketing Tools | Digital Media & Science | Scoop.it
Today I have some content marketing resources to help you improve your readership and online ranking. Here’s four links with tips and...

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malek's curator insight, June 27, 9:41 AM

Percussion is a precise content measurement tool (CMS) that does all the work for you, and provides a simple way to create and manage your content that search engines and readers will love

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14 of the Best Sources for Creative Web Design Inspiration

14 of the Best Sources for Creative Web Design Inspiration | Digital Media & Science | Scoop.it

There are an extensive number of resources for web design inspiration, including industry leaders like Smashing Magazine and Web Designer Depot. However, to encompass a variety of viewpoints, it's important to dig beyond these sources. If you’re looking to expand beyond the obvious go-to's, check out some of the best sources for creative web design inspiration below....


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Jeff Domansky's curator insight, April 10, 12:04 AM

Great creative resources and recommended reading for designers, creative and marketers.  9/10

Marco Favero's curator insight, April 10, 3:56 AM

aggiungi la tua intuizione ...

WebsiteDesignCompany's curator insight, April 13, 10:28 AM

#business #webdesign

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5 Tips on Mastering the Art of the Tweet

5 Tips on Mastering the Art of the Tweet | Digital Media & Science | Scoop.it
If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with.

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5 Tools for Creating Multimedia Quizzes - Comparison Chart | Richard Byrne

5 Tools for Creating Multimedia Quizzes - Comparison Chart | Richard Byrne | Digital Media & Science | Scoop.it

There are plenty of online tools for creating multimedia quizzes and flipped lessons. I am frequently asked for recommendations for "the best" one. I'm partial to using Google Forms to create multimedia quizzes, but there are others worth trying too. The chart embedded below provides an overview of the key features of five popular tools for creating multimedia quizzes and flipped lessons....


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Jeff Domansky's curator insight, April 12, 10:38 AM
Useful tools for potential engagement of customers by marketers as well as educators.
Emiliana's curator insight, April 28, 8:24 AM

interesante

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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Digital Media & Science | Scoop.it

Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.

Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!).

So in order to track ROI, the key elements would be:
-  Identifying your monetary investment in social media
-  Attaching a dollar amount to your social media goals...


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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, March 27, 6:06 AM

aggiungi la tua intuizione ...

Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
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Show Me: 15 Examples of Great Mobile Website Design

Show Me: 15 Examples of Great Mobile Website Design | Digital Media & Science | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.

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malek's curator insight, March 27, 8:25 AM

 BuzzFeed's mobile website will display some of the most popular pieces of content  in a simple, collage-like format using large images that are easy to tap with your finger.

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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | Digital Media & Science | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.

 

But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....


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Jeff Domansky's curator insight, March 28, 4:17 AM

Here's some help choosing the best social media channel for your online marketing.

CIM Academy's curator insight, March 30, 4:47 AM

This article highlights that customers use different on-line marketing channels during their decision to purchase on-line.

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25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer

25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer | Digital Media & Science | Scoop.it

...We share 25 stories per day. We read even more that don’t make the cut.

 

Where do we turn to find so much shareable content?ç

 

I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....


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Jeff Domansky's curator insight, August 1, 2014 1:11 AM

Kevan Lee shares a huge list of sources for shareable content that your followers will love. Curators take note! Recommended reading. 9/10

M. Philip Oliver's curator insight, August 4, 2014 12:31 PM

Thanks Malek!

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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) | Digital Media & Science | Scoop.it
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.

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malek's curator insight, August 2, 2014 8:09 AM

some basic points to consider for your blog and content-marketing plan. 

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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | Digital Media & Science | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Digital Media & Science | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

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Karen Dietz's curator insight, July 11, 2014 6:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, July 11, 2014 6:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, July 12, 2014 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!