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Rescooped by Digital Media & Science from Ayantek's Social Media Marketing Digest onto Digital Media & Science |
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When a new era begins, it typically begins with a hybrid approach of the past and the future. Think back to how horseless carriages, modern architecture, and print journalism yielded to cars, post-modern structures, and social media.
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"SEO and use of Social Media are essential to success. On their own, they’re only a piece of the puzzle, and only doing one may not produce the results you want".
SEO, or search engine optimization, is a form of marketing through which a company’s website, or piece of content on a website, reaches a higher ranking on search engines to maximize visibility to consumers thereby creating a higher probability of traffic, which can later translate to sales and/or interaction depending on your business goals.
This is accomplished through creation of “do follow” links within a number of different arenas. While there’s more to making a web-based company successful than just good SEO, it is a very important part of getting clicks and page views.
Read More: http://www.thenextwomen.com/2013/04/18/introduction-seo-online-marketing-strategy Via Antonino Militello 
Athena Catedral's curator insight,
April 24, 6:06 AM
2 sides of the same coin: SEO for inbound and SMO for outbound. Although both have the capability to generate leads. They are better used side by side as compliments. With SEO making the sites searchable and SMO interacting with clients in this ever-evolving digital marketing space. 
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:29 PM
The Importance of Social Media For SEO Delete the scoop?
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This infographic takes a look at what kind of educational technology is being used the most in the classroom, along with the impact it is having. Check it out! Via Susan Bainbridge Delete the scoop?
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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. Via Neil Wilkins 
Neil Wilkins's curator insight,
March 21, 10:17 AM
Some interesting insight into advertising analysis Delete the scoop?
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The picture-driven social media tool Pinterest made Internet history by rocketing to 10 million subscribers in just under two years, and already surpasses YouTube, Google+ and LinkedIn for referral traffic. Via Giuseppe Fattori, Pharmacomptoir / Corinne Thuderoz, Thibaud Guymard Delete the scoop?
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Despite generally high comfort levels with social media, business owners and entrepreneurs are often still confounded by the complexities associated with developing a smart, comprehensive social media marketing strategy.
A new infographic aims help in this struggle by covering the essential basics when outlining a winning plan of action.
So what can you take away from this “8-step strategy for successful social media marketing”? Check out the infographic below to find out.
See Infographic... Via The Ayantek Team 
The Ayantek Team's curator insight,
March 28, 10:47 AM
This is a really great framework for developing social strategy Delete the scoop?
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Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance. Via Amodiovalerio Verde Delete the scoop?
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One common approach that different teams involved in SEO and social media can profitably work together on, is through understanding consumer interests as shown by keywords.
SEO and Social Media experts tend to use different tools and have different mindsets, so working together can develop a better approach in Keyword Analysis and research for both activities. Via Antonino Militello Delete the scoop?
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Abstract: Reputation is a key social construct in science. However, the relation between this key signaling credential and career growth remains poorly understood. Here we develop an original framework for measuring how citation paths are shaped by two distinct factors - the scientific merit of each individual paper versus the reputation of its authors within the scientific community. To estimate the relative influence of these two factors we perform a longitudinal analysis of publication data for 450 leading scientists from biology, physics, and mathematics. Our panel data approach quantifies the role of social ties, author reputation, and the citation life cycle of individual papers. We uncover statistical regularities in the coevolution of publications and citations, which we use as benchmarks to test and validate a stochastic model for the citation dynamics governing a scientists publication portfolio. We find strong evidence of increasing returns to scale in the growth of both publications and citations, reflecting the amplifying role of social processes. Moreover, our analysis shows that author reputation dominates in the initial phase of a papers citation life cycle. This latter result suggests that papers gain a significant early citation advantage if written by authors already having high reputations in the scientific community. As quantitative measures become increasingly common in the evaluation of scientific careers, our results show that the use of measures that do not account for reputation effects may paradoxically counteract the goal of sustaining talented and diligent young academics.
The authors: "We believe the basic mechanisms of reputation signaling in social networks are quite general, and so it is likely that reputation plays a similar role in other recommender systems which pervade diverse online socio-technical systems characterized by generic diffusion and contagion phenomena. Our results on the respective roles of author reputation and paper impact on citations unravel an important mechanism contributing to the stratification of scientific communities. In particular, they provide a rationale for young scientists being attracted to work in teams led by leaders in the scientific community."
Source: Reputation and Impact in Academic CareersAlexander M. Petersen, Santo Fortunato, Raj K. Pan, Kimmo Kaski, Orion Penner, Massimo Riccaboni, H. Eugene Stanley, Fabio Pammolli(Submitted on 29 Mar 2013)arXiv.org > physics > arXiv:1303.7274
Fulltext: http://arxiv.org/pdf/1303.7274v1 Via wmijnhardt Delete the scoop?
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Who and what are the biggest social influencers in the digital space today? Recently, the editors at MBA in Marketing Degree Guide decided to find out and embarked on a research expedition that uncovered some interesting information.
The research began by probing who consumers trust when it comes to their purchasing decisions. 54 % of consumers report a greater amount of influence coming from communities of smaller size. So blogs with small but loyal followings can deliver high-percentage results in consumer influence.31% of Internet purchases are influenced by blogs, ranking blogs third in influence behind only retail (56%) and brand sites (34%) in influence.While bloggers and social media influencers are a premier source of influence, most digital marketers devote few resources to incorporating key influencers into their digital efforts.
Read more... Via The Ayantek Team
The Ayantek Team's curator insight,
March 28, 10:36 AM
Great infographic on social influencers and specifically who they are. Very targeted towards driving consumer purchase. Delete the scoop?
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Despite generally high comfort levels with social media, business owners and entrepreneurs are often still confounded by the complexities associated with developing a smart, comprehensive social media marketing strategy.
A new infographic aims help in this struggle by covering the essential basics when outlining a winning plan of action.
So what can you take away from this “8-step strategy for successful social media marketing”? Check out the infographic below to find out.
See Infographic... Via The Ayantek Team
The Ayantek Team's curator insight,
March 28, 10:47 AM
This is a really great framework for developing social strategy Delete the scoop?
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With the rise of Social Media, we are seeing more and more professionals actively using different paltforms to connect and share. This infographic hig Via Thibaud Guymard Delete the scoop?
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Organizations are finding it difficult to manage the configurations of physical devices in the network infrastructure and to optimize network utilization. Delete the scoop?
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RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you. Via Robin Good, malek Delete the scoop?
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At the Conference on Science and the Internet (#cosci12) academics from different disciplines discussed changing practices in research and higher education. Via Gary Stevens Delete the scoop?
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The author: "We are witnessing the transition to yet another scholarly communication system — one that will harness the technology of the Web to vastly improve dissemination. What the journal did for a single, formal product (the article), the Web is doing for the entire breadth of scholarly output. The article was an attempt to freeze and mount some part of the scholarly process for display. The Web opens the workshop windows to disseminate scholarship as it happens, erasing the artificial distinction between process and product. Over the next ten years, the view through these open windows will inform powerful, online filters; these will distil communities' impact judgements algorithmically, replacing the peer-review and journal systems."
Source: NATURE | COMMENT Scholarship: Beyond the paperJason Priem, Nature, 495, 437–440 (28 March 2013) doi:10.1038/495437a
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With the rise of Social Media, we are seeing more and more professionals actively using different paltforms to connect and share. This infographic hig Via Thibaud Guymard Delete the scoop?
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So far I have come up with a number of 'first impression' criteria that I think I apply before even thinking about 'how' I will use the app / tool. Via Nik Peachey 
Nik Peachey's curator insight,
April 6, 8:43 AM
This post is in preparation for my workshop at IETEFL. Feel free to contribute criteria and pros and cons Delete the scoop?
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In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.
- How to re-purpose old content; - Front-end marketing tactics; - How to develop short and long form content; - and how to keep your Content Beast well fed!
"6 tips for smart and effective content curation: 1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience. 4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you. 5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts. 6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."
Fill out the form here and download free your copy of ebook: http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/ Via Giuseppe Mauriello 
Stephen Dale's curator insight,
March 29, 8:02 AM
It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm 
jaynalocke's curator insight,
March 29, 12:13 PM
I love the image of the Content Beast. It is always hungry...! 
Ignasi Alcalde's curator insight,
April 1, 5:53 AM
Buena perspectiva sobre la curación de contenidos Delete the scoop?
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Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more. Via Thibaud Guymard Delete the scoop?
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Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links.
This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.
Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus Via Antonino Militello 
Martin (Marty) Smith's curator insight,
April 1, 7:53 AM
Social Dominance & New SEO This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :). Delete the scoop?
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From official iTunes link: Via Giuseppe Mauriello Delete the scoop?
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