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Twitter Fun in The Space: William Shatner Tweeted an Astronaut Living in Space & He Replied

Twitter Fun in The Space: William Shatner Tweeted an Astronaut Living in Space & He Replied | Digital Media & Science | Scoop.it
Former Star Trek starship captain William Shatner sent a tweet to Commander Chris Hadfield, a Canadian astronaut currently living in space aboard the International Space Station as Flight Engineer....

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Digital Media & Science
Exploring the creative convergence of digital communications, marketing and social media to benefit science, people and health
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Digital Health Tools - a Growing Part of Workplace Wellness Programs? Or More Hype?

Digital Health Tools - a Growing Part of Workplace Wellness Programs? Or More Hype? | Digital Media & Science | Scoop.it
Digital devices and smartphone applications increasingly are being incorporated into workplace wellness programs to engage employees. Although digital tools can create efficiencies, some experts caution that they do not guarantee the health outcomes employers want.

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SEO Then and Now

SEO Then and Now | Digital Media & Science | Scoop.it

With the surging popularity of online search and the globalization phenomena spreading across a multitude of countries, online search became a hot topic.


Read more: http://www.business2community.com/seo/seo-now-0954827#!bsO6yL


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How To Write Persuasive Research-Backed Content

How To Write Persuasive Research-Backed Content | Digital Media & Science | Scoop.it

... Now, I admit, we expected the variant that mentioned research to win.

 

But we didn’t expect the delta to be more than 40%!ç

 

For us, that small test shaped a new way of thinking about what makes content effective.Why you should write research-backed content...


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Jeff Domansky's curator insight, August 3, 1:41 AM

Alex Turnbull shares four ways to create research-backed content that persuades your readers to take action. The facts always win.

Inside Market Strategy's curator insight, August 4, 4:00 PM

Great article!  In a nutshell, you will likely see higher readership of an article and/or blog post that's supported by verifiable facts.  So don't just pull info out of thin air!  Cite your work.  It give you credibility and readers are more likely to share your content.

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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

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Guillaume Decugis's curator insight, July 10, 1:53 PM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

CESSON's curator insight, July 13, 10:08 PM

Not only is this author spot on, I really dig the powerpoint article format. 

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Mathematica 10 launched with 700+ New Functions and an Amazing Amount of R&D

Mathematica 10 launched with 700+ New Functions and an Amazing Amount of R&D | Digital Media & Science | Scoop.it

Mathematica 10 has more new features than any previous version. It is satisfying to see such a long curve of accelerating development—and to realize that there are more new functions being added with Mathematica 10 than there were functions altogether in Mathematica 1. So what is the new functionality in Mathematica 10? It’s a mixture of completely new areas and directions (like geometric computation, machine learning and geographic computation)—together with extensive strengthening, polishing and expanding of existing areas. It’s also a mixture of things I’ve long planned for us to do—but which had to wait for us to develop the necessary technology—together with things I’ve only fairly recently realized we’re in a position to tackle.


When you first launch Mathematica 10 there are some things you’ll notice right away. One is that Mathematica 10 is set up to connect immediately to the Wolfram Cloud. Unlike Wolfram Programming Cloud—or the upcoming Mathematica Online—Mathematica 10 doesn’t run its interface or computations in the cloud. Instead, it maintains all the advantages of running these natively on your local computer—but connects to the Wolfram Cloud so it can have cloud-based files and other forms of cloud-mediated sharing, as well as the ability to access cloud-based parts of the Wolfram Knowledgebase.

 

If you’re an existing Mathematica user, you’ll notice some changes when you start using notebooks in Mathematica 10. Like there’s now autocompletion everywhere—for option values, strings, wherever. And there’s also a hovering help box that lets you immediately get function templates or documentation. And there’s also—as much requested by the user community—computation-aware multiple undo. It’s horribly difficult to know how and when you can validly undo Mathematica computations—but in Mathematica 10 we’ve finally managed to solve this to the point of having a practical multiple undo.


And in Mathematica 10 one important area where this is happening is machine learning. Inside the system there are all kinds of core algorithms familiar to experts—logistic regression, random forests, SVMs, etc. And all kinds of preprocessing and scoring schemes. But to the user there are just two highly automated functions: Classify and Predict. And with these functions, it’s now easy to call on machine learning whenever one wants.


There are huge new algorithmic capabilities in Mathematica 10 in graph theory, image processing, control theory and lots of other areas. Sometimes one’s not surprised that it’s at least possible to have such-and-such a function—even though it’s really nice to have it be as clean as it is in Mathematica 10. But in other cases it at first seems somehow impossible that the function could work.

 

There are all kinds of issues. Maybe the general problem is undecidable, or theoretically intractable. Or it’s ill conditioned. Or it involves too many cases. Or it needs too much data. What’s remarkable is how often—by being algorithmically sophisticated, and by leveraging what we’ve built in Mathematica and the Wolfram Language—it’s possible to work around these issues, and to build a function that covers the vast majority of important practical cases.

 

Another important issue is just how much we can represent and do computation on. Expanding this is a big emphasis in the Wolfram Language—and Mathematica 10 has access to everything that’s been developed there. And so, for example, in Mathematica 10 there’s an immediate symbolic representation for dates, times and time series—as well as for geolocations and geographic data.


 


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Winning Headlines Using Social Media Analysis | Simply Measured

Winning Headlines Using Social Media Analysis | Simply Measured | Digital Media & Science | Scoop.it
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…

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malek's curator insight, July 13, 8:05 AM

A solid way to discover what will work the best is to focus on what hasn’t worked well in the past. 

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Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More

Social Media Marketing Tips, Tricks for Facebook, Twitter, Google+, More | Digital Media & Science | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. 

 

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:...


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Erado Press's curator insight, July 14, 1:17 PM

Sharing photos to drive engagement

Joshua McCarty's curator insight, July 14, 1:48 PM

Fantastic #inforgraphic about how social media is being used. To those that continue to ignore social media...good luck with that!

Roger L. Gill's curator insight, July 16, 7:26 AM

A useful article!

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22 Free e-Learning and Graphic Design Resources

22 Free e-Learning and Graphic Design Resources | Digital Media & Science | Scoop.it
Check out our curated list of free graphic design resources that will help make your eLearning designs more original and unique.

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malek's curator insight, June 21, 9:08 AM

Weird photos and not photoshoped

Gratisography.com

Jose Almeida Lopes's curator insight, June 22, 8:25 AM

Imagens interessantes

Roger L. Gill's curator insight, June 22, 9:51 AM
If you develop any digital materials, this article will be helpful.
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10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy

10 Reasons Why You Must Use Visual Content as Part of Your Marketing Strategy | Digital Media & Science | Scoop.it
How many times have you heard the saying pictures paint a thousand words? The human brain processes visual content such as images and video far easier than it does a piece of written content so inc...

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Strategic principles for competing in the digital age | McKinsey & Company

Strategic principles for competing in the digital age | McKinsey & Company | Digital Media & Science | Scoop.it
Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.

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Which Social Media Platforms are Most Popular Among US Physicians?

Which Social Media Platforms are Most Popular Among US Physicians? | Digital Media & Science | Scoop.it

Facebook is the most commonly used social media platform by physicians up to the age of 60 years, according to "2014 Work/Life Profiles of Today's U.S. Physician" released by AMA Insurance.


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Marie Ennis-O'Connor's curator insight, May 17, 5:50 AM

I'm surprised to see Twitter so low on this list.

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Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research

Lessons in Keyword Stupidity...And How Not to Blow Up Keyword Research | Digital Media & Science | Scoop.it

I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can change depending on the words used or the thought processes behind those words. In this post we’ll look at the type of keywords you actually want to avoid. As I said in part 1, we sometimes get so focused on keyword stats that we forget that going after some keywords can be detrimental to our online marketing efforts.


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Google - Get to Know Advertising & Search Result Secrets | Infographics

Google - Get to Know Advertising & Search Result Secrets | Infographics | Digital Media & Science | Scoop.it
Infographic on Hidden Secrets of Google in Advertising and Search Engine Result Position with top factors and publishers choosing adword as best ad network

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Maurice Parisien's curator insight, May 17, 6:55 PM

This Infographic provides an interesting peek under the hood of significant dynamics at play with Google Search.  For example, for those who believe that they've been able to crack the code on search, it's worthwhile to note that Google is making over 500 changes to its search algorithm every year, more than a change a day!

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25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer

25 of the Best Newsletters and Tools to Discover Shareable Content | Buffer | Digital Media & Science | Scoop.it

...We share 25 stories per day. We read even more that don’t make the cut.

 

Where do we turn to find so much shareable content?ç

 

I’ll be happy to let you in on our not-so-secret sources—some of our favorite newsletters, tools, and apps for finding and sharing our favorite stories. If you’ve got a source that didn’t make our list, feel free to add it in the comments! We’re always on the lookout for new places to hunt....


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Jeff Domansky's curator insight, August 1, 1:11 AM

Kevan Lee shares a huge list of sources for shareable content that your followers will love. Curators take note! Recommended reading. 9/10

M. Philip Oliver's curator insight, August 4, 12:31 PM

Thanks Malek!

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If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic) | Digital Media & Science | Scoop.it
Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.

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malek's curator insight, August 2, 8:09 AM

some basic points to consider for your blog and content-marketing plan. 

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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | Digital Media & Science | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Digital Media & Science | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

Via Karen Dietz, malek
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Karen Dietz's curator insight, July 11, 6:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, July 11, 6:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, July 12, 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | Digital Media & Science | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.

 

With this in mind, what’s better than an infographic?

 

There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....


Via Jeff Domansky, massimo facchinetti, malek
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Elizabeth Hutchinson's curator insight, July 12, 3:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, July 13, 5:01 AM

5 Infographics for...the CONTENT STRATEGY !

Margaret McKinley's curator insight, July 16, 9:25 AM

This has a great simple summary of current social reach and preferences

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Traditional publishing is 'no longer fair or sustainable'

Traditional publishing is 'no longer fair or sustainable' | Digital Media & Science | Scoop.it

Chief executive of 9,000-member UK group argues that while 'authors' earnings are going down generally, those of publishers are increasing. 

After figures released this week showed professional authors' median annual incomes have collapsed to to £11,000, The Society of Authors' chief executive has claimed that traditional publishers' terms "are no longer fair or sustainable".


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Randy Nichols's curator insight, July 14, 10:16 AM

The "Book of the Future" awaits? And will it not be digital?

Stewart-Marshall's curator insight, July 14, 10:35 AM

All the more reason that all universities should move open access publishing of their research - using an open source system such OJS - https://pkp.sfu.ca/ojs/ - with automatic listing in Directory of Open Access Journals (DOAJ) - http://doaj.org/ ; :-)

Michael MacNeil's curator insight, July 15, 10:16 AM

Commerce 1, Creativity 0 .  

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today | Digital Media & Science | Scoop.it

Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon.  No wonder people are curious.

 

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They're used for categorization on social media. Yes, they can be annoying if overused. And yes, I've seen the hashtag video of Jimmy Fallon and Justin Timberlake.

 

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags....


Via Jeff Domansky
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Two Pens's curator insight, June 20, 10:29 AM

Good  explanation and. Tips on #tags. 

Deanna Dahlsad's curator insight, June 20, 1:22 PM

Important for readers & writers, researchers & marketers

wanderingsalsero's curator insight, June 21, 12:29 AM

Most people don't really use hashtags because it sounds too confusing.  I'll admit I don't use them either but I know I should.

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Infographic: Anatomy of the Perfect Mobile Email

Infographic: Anatomy of the Perfect Mobile Email | Digital Media & Science | Scoop.it

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.


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malek's curator insight, June 22, 7:38 AM

give your emails a bigger touch of professionalism

Bart van Maanen's curator insight, June 22, 8:50 AM

E-mail op mobiele apparaten wordt steeds meer gebruikt. Zo'n 50% van alle e-mails wordt op deze apparaten geopend. Waar moet je op letten als je jouw mailings responsive maakt? Deze infographic zet het uitstekend op een rijtje.

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10 ways Google Classroom will make learning better | Ditch That Textbook

10 ways Google Classroom will make learning better | Ditch That Textbook | Digital Media & Science | Scoop.it

I became a fan of Google Reader, which collected blog posts and other publications to RSS in one easy-to-access place. Then Google discarded this service — one that had a very loyal user base. Google has a history of doing this to features that don’t meet its needs anymore. If I’m making the switch to Classroom, I’d like to know that Google has committed to it.


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Rosemary Tyrrell's curator insight, May 20, 12:10 PM

The author questions whether Google will continue to support its newly created LMS - Google Classroom. 

Sofie Kokelenberg's curator insight, May 21, 6:02 AM

"Dog ate my homework" won't work with this, but what a promising option for blended learning :)

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International health app site launches - PMLiVE

International health app site launches - PMLiVE | Digital Media & Science | Scoop.it

A pharma-backed website to help patients and the public find the most suitable mobile health apps has launched.


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A Tool For Building Beautiful Data Visualizations

A Tool For Building Beautiful Data Visualizations | Digital Media & Science | Scoop.it
Visage makes infographics easy, and they customize palettes for free.

If you’re an art director at a media outlet, odds are you have to assign and commission each data visualization you publish. That gets time-consuming, even when the graphic in question is nothing but a small pie chart running alongside a feature story.

Visage, a newly launched platform, provides custom templates for graphics. There are myriad tools on the market that do this (for a gander at 30 of them, check out this list), but Visage is the latest, and it's gaining traction with designers at Mashable, MSNBC, and A&E...


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Sang Lee's curator insight, June 17, 9:58 PM

I will try this later. 

Rescooped by Digital Media & Science from Health Care Social Media And Digital Health
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How 4 Healthcare Institutions Are Leading the Conversation With Social

How 4 Healthcare Institutions Are Leading the Conversation With Social | Digital Media & Science | Scoop.it
Social media’s rise in popularity has sparked some concerns for the healthcare industry in the past, but it seems that a happy balance has been found between privacy and outreach. Over the pa...

Via Marie Ennis-O'Connor
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