Do museums apply social media strategy to their blogs? How often does a museum's blog amplify other voices?
via @Edgital
Via Antenna International
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Rescooped by Christine Berding from Museums and Digital Media onto Digital.Media.Museum. |
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Via Antenna International
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There is an opportunity to use the digital to deliver Tate’s mission to promote public understanding and enjoyment of British, modern and contemporary art. To achieve this, digital will need to become a dimension of everything that Tate does. Delete the scoop?
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1. Know your museum, know it well. 2. Your social media person has to be a good writer. 3a. ‘Likes’ and followers matter 3b. Caveat: If your likes go up and your engagement numbers also don’t go up (number of active comments and conversations), that’s a problem. 4. Talk to people. 5a. Make it genuine. 5b. A confession: I’m hyper-aware about the number of messages being sent out from each channel every day. Probably too much so. People don’t mind if you post several times on Facebook in a day, as long as those posts are spread out a little bit, but I’m very sensitive about it. 5c. What is doing it right? Paying attention to Twitter, what’s trending nationally, internationally (to a certain extent, don’t talk about pop stars in scandals), and within your sphere. 5d. The argument for different voices is a consistent argument. Via Antenna International Delete the scoop?
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Museums and galleries should be using new technologies and media to teach, engage and immerse visitors in the art they are viewing, says Local Projects founder Jake Barton Delete the scoop?
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How can museums adopt online performance analysis across the entire organization? Delete the scoop?
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Wie mobil sind amerikanische und britische Museen? Eine Studie untersucht das Mobile Marketing. QR-Codes sind am weitesten verbreitet. Delete the scoop?
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Das Amsterdamer Rijksmuseum stellt 125.000 seiner Werke online und fordert seine Besucher auf, sie kreativ zu nutzen. Der Weg zum Mitmach-Museum ist aber noch weit. Delete the scoop?
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Facebook is a social utility that connects people with friends and others who work, study and live around them. Via Clic France, élodie jarrier Delete the scoop?
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Cette application a remporté un FWA Mobile (Favourite Website Award) en 2012. Application officielle du Palais de Tokyo. Via Delphine Cavey Delete the scoop?
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In the status update age, it may be hard to believe, but not every aspect of technology should cater to you and your experience. Via dirkvl Delete the scoop?
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Es ist der Traum eines jeden Künstlers: zu Lebzeiten in einem der wichtigsten Kunstmuseen der Welt ausgestellt zu werden. Und auch wenn der Deutsche Kulturrat Computergames schon 2008 aufgenommen h... Delete the scoop?
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Sie treffen sich in Ausstellungen, legen ihre Smartphones aber trotzdem nicht aus der Hand: In deutschen Museen werden immer mehr sogenannte Tweetups abgehalten. Delete the scoop?
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Bremen. Museum und Facebook – geht das zusammen? Die Kunsthäuser suchen jedenfalls den Kontakt zum jungen User-Publikum.... Via Christian Hennerfehr 
Christian Hennerfehr's curator insight,
April 28, 12:11 PM
"'Wir dürfen jedenfalls nicht nur Likes generieren. Wir müssen Dialoge initiieren', fordert Stefan Schnier von der Kunsthalle Bremen." => Aber nur Dialoge alleine sind auch zu wenig, es geht um mehr als nette Gespräche. Delete the scoop?
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"In the past several months, many museums have begun using live video chat as a way to enhance and foster new online discussions and interactions between museum educators and the public. One of the most popular tools has been Google Hangouts which is part of the Google+ social network. It allows for up to 10 users to video chat together and gives them the ability to broadcast the video stream live to a large audience and even record the session for future viewing. The recorded video, which is archived on the museum’s G+ page and YouTube channel, can be shared on various social networks. In addition, the videos collect (limited) analytics information so museums can track the attention it receives. Users who express interest in a museum video session ahead of time can be alerted when it is about to begin via Google+ email messaging." Via Antenna International Delete the scoop?
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GPS MUSEUM is a database about geolocated artworks and locative media dealing with art, gaming, ecology, cosmology, science, education, activism and softwares. Delete the scoop?
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Do museums apply social media strategy to their blogs? How often does a museum's blog amplify other voices?
Via Antenna International Delete the scoop?
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Museums around the country are turning to digital games and smartphone applications in the search for innovative ways to introduce youngsters to their programs and exhibits. Via dirkvl Delete the scoop?
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"...After seeing these exhibitions I’ve been pondering how digital media is used in the galleries. I’ve been considering how we can increase the use of digital media in the galleries to engage our visitors and bring the objects to life. These two exhibitions are examples of this type of digital media. A way to make the average physical visit to the museum more interesting (Howard’s article calling museums boring still haunts me I suppose)... what interesting digital media is currently in-galleries and what might be coming soon. Here is a short and certainly not comprehensive, list of what I have gathered. Via Antenna International Delete the scoop?
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If you’ve been reading our blog for a while, you probably know that I have a particular interest in the possibilities of social media. I’ve been researching the subject like mad because I th... Via Antenna International 
Antenna International's curator insight,
January 9, 6:33 AM
" ... What We Could be Doing with Social Media I just finished Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate by Amy Jo Martin. Martin runs a successful company which helps brands and celebrities fashion their social media strategies. First among the good ideas in this book is that most people structure their communications strategy in this order: announcing what they do, how they do it and then maybe they talk about why they do it. Martin recommends flipping that order so that you lead with why you do what you do. In other words, present your vision first. Then talk about how you do it, and then you can start talking about what you do. For an art museum this pattern might look like: We believe art is a transformative part of the human experience. We’ve brought together a group of really fine objects with smart, creative people to craft great ideas and moments of reflection. We run a museum. Would you like to be a part of it? ..."
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Print PDF Le 14 novembre 2012, pour accompagner l’ouverture de sa nouvelle aile dédiée à l’art contemporain, le Baltimore Museum of Art a lancé un nouvel outil d’exploration de sa collection, BMA Go Mobile (www.artbma.org/gomobile), un guide mobile... Via Delphine Cavey Delete the scoop?
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Most people believe that digital media can benefit their organisations, but when it comes to using these tools, even the biggest, tech savy museums and galleries can struggle to know where to start. Delete the scoop?
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