There is an opportunity to use the digital to deliver Tate’s mission to promote public understanding and enjoyment of British, modern and contemporary art. To achieve this, digital will need to become a dimension of everything that Tate does.
2. Your social media person has to be a good writer.
3a. ‘Likes’ and followers matter
3b. Caveat: If your likes go up and your engagement numbers also don’t go up (number of active comments and conversations), that’s a problem.
4. Talk to people.
5a. Make it genuine.
5b. A confession: I’m hyper-aware about the number of messages being sent out from each channel every day. Probably too much so. People don’t mind if you post several times on Facebook in a day, as long as those posts are spread out a little bit, but I’m very sensitive about it.
5c. What is doing it right? Paying attention to Twitter, what’s trending nationally, internationally (to a certain extent, don’t talk about pop stars in scandals), and within your sphere.
5d. The argument for different voices is a consistent argument.
"In the past several months, many museums have begun using live video chat as a way to enhance and foster new online discussions and interactions between museum educators and the public. One of the most popular tools has been Google Hangouts which is part of the Google+ social network. It allows for up to 10 users to video chat together and gives them the ability to broadcast the video stream live to a large audience and even record the session for future viewing. The recorded video, which is archived on the museum’s G+ page and YouTube channel, can be shared on various social networks. In addition, the videos collect (limited) analytics information so museums can track the attention it receives. Users who express interest in a museum video session ahead of time can be alerted when it is about to begin via Google+ email messaging."
"...After seeing these exhibitions I’ve been pondering how digital media is used in the galleries. I’ve been considering how we can increase the use of digital media in the galleries to engage our visitors and bring the objects to life. These two exhibitions are examples of this type of digital media. A way to make the average physical visit to the museum more interesting (Howard’s article calling museums boring still haunts me I suppose)... what interesting digital media is currently in-galleries and what might be coming soon. Here is a short and certainly not comprehensive, list of what I have gathered.
1) Gesture Based Computing 2) Reactive Digital Walls 3) Immersive Multimedia 4) Participatory Digital 5) Augmented Reality 6) 3D Interactive Application
Print PDF Le 14 novembre 2012, pour accompagner l’ouverture de sa nouvelle aile dédiée à l’art contemporain, le Baltimore Museum of Art a lancé un nouvel outil d’exploration de sa collection, BMA Go Mobile (www.artbma.org/gomobile), un guide mobile...