When Benchprep launched two years ago (and rebranded from its initial launch as Watermelon Express), it focused only on interactive test prep content. But over time, it spotted an opportunity in providing content for the classes students take before and after the SAT, ACT and other standardized tests. On Monday, the startup is taking a step beyond those basic curriculum classes (algebra, chemistry, etc.) with software training courses delivered via video.
In addition to the 40 courses on Excel, Adobe and other software tools, the Chicago-based company has rolled out video courses for about 20 other subjects, including college-level math and chemistry.
The expansion, said Benchprep co-founder Ashish Rangnekar, furthers the startup’s plan to be a one-stop shop for digital learning content for college students.
“We asked what can we offer them that goes along with their educational life cycle? One of the big things that emerged was software training,” he said.
He also added that while the company had previously included video in parts of other offerings, expanding into entirely video-based courses is another way they can keep students engaged on mobile, a platform on which they’re already extra active.
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