We recently had the pleasure of collaborating in Richard Saul Wurman's new improvisational conference WWW, which came to life for the first, and perhaps only, time in September. One of many powerful moments of conversation was when Will.i.am took the stage to talk about the importance of getting children involved in Science, Technology, Engineering and Math -- the STEM subjects. The lead singer of the Black Eyed Peas has become an impassioned spokesperson for how STEM will power the economy and lift neighborhoods from poverty, and for how we need to do more to get kids to pursue careers in the STEM fields.
Talking to each other after his talk, we both realized it's no coincidence that someone like Will.i.am -- an artist himself -- makes the case for STEM the best. As the CEO of a global transmedia company, and president of the preeminent school of art and design, we both witness the amazing thinking and making that creative people -- artists and designers -- engage in every day. It's why, like Will.i.am himself has recently started to champion, we need to include Art and design when we talk about how STEM powers innovation. We need to add Art to turn STEM to STEAM.
Our conversation together reinforced three important points about why STEAM, not STEM, is so critical:
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