Digital Media in Politics
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Digital Media in Politics
Interesting aspects both - technical and creative regarding Digital Media and its use in political campaigns and the political arena.
Curated by Alex Patton
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Online comments hurt science understanding, study finds

Online comments hurt science understanding, study finds | Digital Media in Politics | Scoop.it
A new obstacle to scientific literacy may be emerging, according to a paper in the journal Science by two University of Wisconsin-Madison researchers.
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TubeMogul Gets $20 Million Investment to Expand Reach in Online Video Advertising | Digital - Advertising Age

TubeMogul Gets $20 Million Investment to Expand Reach in Online Video Advertising | Digital - Advertising Age | Digital Media in Politics | Scoop.it
video advertising company tubemogul raises an additional $20 million as real-time bidding comes to online video.
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To stream everywhere, Netflix encodes each movie 120 times

To stream everywhere, Netflix encodes each movie 120 times | Digital Media in Politics | Scoop.it
Getting Netflix streams to play on all of your devices requires a whole lot of encoding: The company is preparing 120 different versions of each movie to deal with different screen sizes and bandwidth requirements, according to a recently published...
Alex Patton's insight:

THIS is why video on the web is difficult.  

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AOL study finds that short-form video ads are more effective than you’d think

AOL study finds that short-form video ads are more effective than you’d think | Digital Media in Politics | Scoop.it
A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that ...
Alex Patton's insight:

really must decide on "what more effective" means, but when it really comes down to the bottom line:  video is video and consumer bahavior is consumer behavior.  

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Hulu Tops 3 Million Paying Subscribers - 2012-12-17 18:13:03 | Broadcasting & Cable

CEO Jason Kilar says company will pull in about $695 million in revenue
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Miro Video Converter FREE - Convert any video to MP4, WebM (vp8), iPhone, Android, iPod, iPad, and more.

Miro Video Converter FREE - Convert any video to MP4, WebM (vp8), iPhone, Android, iPod, iPad, and more. | Digital Media in Politics | Scoop.it
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Video Conversion tool, and it is free!

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Sandy Relief Concert Reaches Over 19 Million Viewers - 2012-12-14 20:29:41 | Broadcasting & Cable

4.5 million streamed 12-12-12 benefit event from MSG
Alex Patton's insight:

Digitally, early estimates indicated the event generated over 4.5 million streams across all platforms, which would make the 12-12-12 concert one of the biggest online events in history.

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6 campaign sites that got it right in 2012

6 campaign sites that got it right in 2012 | Digital Media in Politics | Scoop.it
Some of this year’s best websites featured clean, simple designs and layouts that were easy to navigate. 
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Meet the World’s Cheapest Venture Capitalist | Wired Business | Wired.com

Meet the World’s Cheapest Venture Capitalist | Wired Business | Wired.com | Digital Media in Politics | Scoop.it
A self-funded, small-time entrepreneur thinks startups are aiming to high. So he set up a half-serious fund to help them aim lower.
Alex Patton's insight:

Agreed this has little to do with Political Social Media, but I am enthralled with this model.  

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4 Best Practices for Digital Marketers in 2013

4 Best Practices for Digital Marketers in 2013 | Digital Media in Politics | Scoop.it
In the digital marketing industry, the writing’s already on the wall. Here are the trends we need to watch in 2013.
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2012 policy report card: Technology forecast - Alex Byers

2012 policy report card: Technology forecast - Alex Byers | Digital Media in Politics | Scoop.it
THREE AREAS TO WATCHImmigration: With a political climate possibly greasing the skids for comprehensive immigration reform in 2013, lawmakers may be ready to agree to actions already under way to adjust immigration rules to allow advanced graduates...
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Quick Donate - One of This Year’s Best Innovations

Quick Donate - One of This Year’s Best Innovations | Digital Media in Politics | Scoop.it
Quick Donate is one of this year's best innovations in Mashable's Innovation Index - the nod from Chris Hughes felt pretty good too.
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Guardian kills its Facebook social reader, regains control over its content

<em>Guardian</em> kills its Facebook social reader, regains control over its content | Digital Media in Politics | Scoop.it
After a year-long experiment that saw its Facebook "social reading" app gain more than six million monthly users -- and then lose more than half of those after the network changed the way those apps work -- the Guardian has decided to take back...
Alex Patton's insight:

This is an important illustration of how rapidly the landscape changes.

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RangeVoting.org - Gerrymandering and a cure - shortest splitline algorithm

Alex Patton's insight:

The likely-hood of this is next to nill, but it is still and interesting concept.  I algorithms used in the exact opposite way.  

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Andreessen and Mixpanel Call for an End to “Bullshit Metrics”

Andreessen and Mixpanel Call for an End to “Bullshit Metrics” | Digital Media in Politics | Scoop.it
If you tilt your head 20 degrees to the right and squint just so, you'll see that we're huge!
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Amazon, Advertising's Sleeping Giant, to Awaken in 2013

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 | Digital Media in Politics | Scoop.it
E-commerce behemoth preps self-serve RTB platform
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Organizational Imperatives in the Era of Big Data

Organizational Imperatives in the Era of Big Data | Digital Media in Politics | Scoop.it
More businesses are coming to realize the vast potential that lies in their data--potential to deliver more value, make better decisions top to bottom, and make fundamental discoveries that could "change everything." The technological challenges...
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GOP seeks to up its online game - Emily Schultheis

GOP seeks to up its online game - Emily Schultheis | Digital Media in Politics | Scoop.it
Republican digital gurus are starting to chart a path forward for 2014 and beyond after conceding that they were badly outgunned by Barack Obama’s campaign in cyberspace this past November.
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e.politics: online advocacy tools & tactics » Obama Campaign Pro Tip: For Persuasion Ads, Don’t Use a Format People Can Skip!

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THIS is extremely important. Sorry, but advertising must be interruptive to be effective.   For example, see banner ads.   

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No Warrant, No Problem: How The Government Can Still Get Your Digital Data

No Warrant, No Problem: How The Government Can Still Get Your Digital Data | Digital Media in Politics | Scoop.it
Here’s what law enforcement can get on you without establishing “probable cause.”
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I Am Not Big Brother

I Am Not Big Brother | Digital Media in Politics | Scoop.it
Political campaigns don’t know anything more about your online behavior than any retailer, news outlet or savvy blogger.
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Why President Obama's annoying campaign emails worked

Why President Obama's annoying campaign emails worked | Digital Media in Politics | Scoop.it
The campaign's irritatingly casual subject lines got under the skin of even his most ardent supporters — but they still raised a whole lot of cash
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Mapping the digital agency universe of the UK - a view from space

Mapping the digital agency universe of the UK - a view from space | Digital Media in Politics | Scoop.it
Explore the stars and galaxies of the digital media industry in the UK with this infographic
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