I just recovered from a HootSuite infection. I thought that by posting new content each day, hordes of new B2B corporate decision makers would find me. I watched and waited for my Klout score to skyrocket.
Editor’s note: Matt Cohler is a General Partner at Benchmark Capital. He’s responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firm’s portfolio.
Venture capitalists are still investing in flashy Internet start-ups, but the Next Big Thing is more likely to be a maker of humdrum Internet plumbing for businesses.The Wall Street Journal's annual ranking of the top 50 VC-backed companies shows a...
We make look back on 2012 as the watershed year for social media during which creativity, technology and marketing acumen all came together to transport it from a nice to have component to an essential cornerstone for just about any business. Or,...
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don't.
Over the past two days Facebook has removed millions of fake Likes for pages in an attempt to improve overall integrity. Facebook estimates that less that 1% of Likes on any given Page will be removed.
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