In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc., your customers are your best brand storytellers.
Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.
Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....
Via Karen Dietz, Jeff Domansky