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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Digital Media | Scoop.it

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.

 

Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz, Jeff Domansky
Shelley Costello's insight:

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

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Denyse Drummond-Dunn's curator insight, May 22, 10:46 PM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Jeff Domansky's curator insight, May 24, 8:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Sarah Skelly's curator insight, May 27, 5:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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101 Social Media Tools For Social Media Marketing Professionals

101 Social Media Tools For Social Media Marketing Professionals | Digital Media | Scoop.it
To access, process and utilize the sheer volumes of this information one needs a few handy tools. Here's a list of not one, not ten, not twenty but HUNDRED social media tools to make your life easy.
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Digital Media | Scoop.it

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 8:21 PM

Maria Popova offers her thoughts on navigating the open sea of knowledge after seven years of Brain Pickings. She accompanies her essay with. an interesting animated video worth viewing. 9/10

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Digital Media | Scoop.it

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.

 

The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 12:08 AM

Here's an infographic with 18 tips that can help make your next contest a success.

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Creating your brand story on social media

Creating your brand story on social media | Digital Media | Scoop.it
There's a line between exaggerating the truth and presenting your message in a positive light. Tell a story but not in a way which could be misleading.
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Personal Selling in an Impersonal World: The Secret to Building Relationships in Social Media

Personal Selling in an Impersonal World: The Secret to Building Relationships in Social Media | Digital Media | Scoop.it
Is it possible to do personal selling in the impersonal world of social media? Tips on how to build relationships on Facebook, Twitter and Google+.
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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Digital Media | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 8:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 8:37 PM

Get the picture?

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How to Balance the Recent Social Media Changes in Small Business

How to Balance the Recent Social Media Changes in Small Business | Digital Media | Scoop.it
Social Media Changes in Small Business- How do you balance them all? (How do you Balance the Recent Social Media Changes in Small Business? Some simple advice to get the job done.
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5 Amazing Tools to Accelerate Your Social Media Presence

Using social media is now a must if you own and run a business. But how many of us make the mistake of broadcasting only our own content? Of course we should be telling everyone about our products... (My new blog post!
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The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Digital Media | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed., Jeff Domansky
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Mary Starry's curator insight, August 30, 12:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 1:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 2:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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How to Effectively Develop a Powerful Social Media Strategy

How to Effectively Develop a Powerful Social Media Strategy | Digital Media | Scoop.it
How to Effectively Develop a Powerful Social Media Strategy :Most businesses are unsure how to develop a powerful and rewarding social media strategy.
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5 Social Media Trends Buzzing Right Now

When you're putting together your social media strategy, make sure to capitalize on these developments.
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How your online presence works to grow your business

How your online presence works to grow your business | Digital Media | Scoop.it
If you own a small business, you know that online visibility is one of the keys to success. And these days, harnessing the Web is crucial to any marketing plan.
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Which Online Advertising Platform is Best for Your Small Business?

Which Online Advertising Platform is Best for Your Small Business? | Digital Media | Scoop.it
Here's how to tell which advertising platforms are the best for your needs (RT @PopMedia_Design: Which #OnlineAdvertising Platform is Best for Your #smallbusiness ?
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How Successful Authors Use Social Media to Sell More Books - The Write Life

How Successful Authors Use Social Media to Sell More Books - The Write Life | Digital Media | Scoop.it
Expert advice on making your social media channels work to your advantage.
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30 Best Social Media Monitoring Tools For Business

30 Best Social Media Monitoring Tools For Business | Digital Media | Scoop.it
There is little doubt that social media has played a large role in helping to shape businesses around the world. However, it takes more than ...
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Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy?

Can Getting Your Audience to Share via Social Media be a Viable Monetization Strategy? | Digital Media | Scoop.it
It should be no surprise then that payment through social media shares is now becoming a thing. Paying with a Tweet or a Facebook share is a must if you want your content to be shared.
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7 Must Use Social Media Tools

7 Must Use Social Media Tools | Digital Media | Scoop.it
Learn about the 7 best social media tools to improve your social media time and financial investment. (#SocialMedia tools http://t.co/1rQW6Izl1W")
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6 free visual marketing tools

6 free visual marketing tools | Digital Media | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 8:43 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

Jeff Domansky's curator insight, September 15, 8:47 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

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The Ultimate Cheat Sheet for Creating Social Media Buttons

The Ultimate Cheat Sheet for Creating Social Media Buttons | Digital Media | Scoop.it
Learn how to create social media sharing and follow buttons for the top 5 social networks.
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4 Ways to Maximize Your SlideShare Presentation

4 Ways to Maximize Your SlideShare Presentation | Digital Media | Scoop.it

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.

 

Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.

 

A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 29, 10:29 PM

SlideShare is an important foundation for thought leadership and content marketing alike.

chris chopyak's curator insight, August 30, 8:34 AM

Love SlideShare!  And this helps maximise it - 

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Important Instagram Insights and Best Practices for Success

Important Instagram Insights and Best Practices for Success | Digital Media | Scoop.it

Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.

 

...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.

 

As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 11:42 PM

More best practices for Instagram success from Anthony Carranza.

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Social Media Tips: How to have an engaging online Business?

Social Media Tips: How to have an engaging online Business? | Digital Media | Scoop.it
Social Media Tips: How to have an engaging online Business?
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Social Media / Digital / Tech

Social Media / Digital / Tech | Digital Media | Scoop.it
10 Surprising Social Media Facts [Infographic] RT @hichamchraibi #socialmedia #digital #marketing (RT @Mr_Madness: 10 Surprising Social Media Facts [Infographic] RT @hichamchraibi #socialmedia #digital #marketing http://t.co/zX38BjvD1F)...
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The 7 Deadly Digital Sins

The 7 Deadly Digital Sins | Digital Media | Scoop.it
Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate. (Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
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Instagram

relishgreengrocer's photo on Instagram (Our social media handles! �� http://t.co/dzkE2if0Ng)
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