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Rescooped by Shelley Costello from Public Relations & Social Media Insight
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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Digital Media | Scoop.it

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.

 

Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....


Via Karen Dietz, Jeff Domansky
Shelley Costello's insight:

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

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Denyse Drummond-Dunn's curator insight, May 23, 2014 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Rescooped by Shelley Costello from visualizing social media
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Digital Media | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

Rescooped by Shelley Costello from Public Relations & Social Media Insight
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8 Inspiring Visual Content Marketing Quotes and Tips from the Experts

8 Inspiring Visual Content Marketing Quotes and Tips from the Experts | Digital Media | Scoop.it

Content has evolved through the years and visual has become the norm throughout much of the web. In fact, according to the recent Content Marketing Institute study, 60% of business-to-consumer marketers will prioritize creating visual content for their brand this year. Whereas on the consumers’ side, research shows that 44% of respondents to a 2012 study by ROI Research said they are more likely to engage with brands if they post pictures.

 

These numbers only mean that if you’re still not harnessing the power of visual media in marketing, you are behind and missing out!

 

So if you’ve decided to kickstart your visual media strategy today, these 8 shareable words of wisdom from leading content marketing experts are just what you need!...


Via Jeff Domansky
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Media | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, Shelley Costello
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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

Rescooped by Shelley Costello from Strategy and Competitive Intelligence by Bonnie Hohhof
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Best of the visualisation web… February 2015

Best of the visualisation web… February 2015 | Digital Media | Scoop.it
At the end of each month I pull together a collection of links to some of the most relevant, interesting or thought-provoking web content I’ve come across during the previous month. Here’s the latest collection from February 2015.

Via Bonnie Hohhof
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Rescooped by Shelley Costello from Social Media
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Why Outsourcing Social Media can be a Winning Strategy

Why Outsourcing Social Media can be a Winning Strategy | Digital Media | Scoop.it
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees.
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Rescooped by Shelley Costello from Google Plus and Social SEO
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Digital Media | Scoop.it
Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing

Via Neil Ferree
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Neil Ferree's curator insight, March 24, 3:00 PM

The law of credibility states that your customers must be willing to stand by your brand by publicly aligning themselves with it. In layman terms, if your customers are posting images and sharing their experiences, they should be linking back to you or tagging you in their social media updates.

Kasia Hein-Peters's curator insight, March 24, 6:07 PM

Follow these rules...

Rescooped by Shelley Costello from Public Relations & Social Media Insight
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A Guide to Pinterest Marketing in 9 Steps.

A Guide to Pinterest Marketing in 9 Steps. | Digital Media | Scoop.it

Are you wondering how you can make the most out of your Pinterest presence?

 

In this Guide to Pinterest Marketing  you’ll find tips for those who want to get started on Pinterest and for those who want to make the most of their current presence on Pinterest.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 26, 1:42 AM

A Guide to Pinterest Marketing in 9 steps starting from true beginners to active pinners who want to make the most of their Pinterest activity.

Marco Favero's curator insight, March 26, 6:32 AM

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Rescooped by Shelley Costello from What I Wish I Had Known
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8 Analytics Trends to Watch in 2015

8 Analytics Trends to Watch in 2015 | Digital Media | Scoop.it

Business analytics are becoming 'the air companies breathe and the oceans in which they swim,' according to Deloitte Analytics. These eight trends will dominate the analytics field in 2015.


Via Anita
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Rescooped by Shelley Costello from Social Media
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10 Types of Visuals to Boost Your Social Media Engagement

10 Types of Visuals to Boost Your Social Media Engagement | Digital Media | Scoop.it
Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. (Do you have a few inspirational dating ideas up your sleeve?
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Rescooped by Shelley Costello from Business in a Social Media World
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LinkedIn Cover Photo Template and Tips

LinkedIn Cover Photo Template and Tips | Digital Media | Scoop.it
Create a LinkedIn Cover photo by downloading our free template. Also see how screen size affects the display of your photo.

Via Cendrine Marrouat - SocialMediaSlant.com
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Chris Agro's curator insight, February 13, 10:06 AM

These template guides are always appreciatied. -Chris Agro @agrotising

Cendrine Marrouat - SocialMediaSlant.com's comment, February 13, 6:21 PM
@Chris Agro glad you found the resource useful! :-)
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5 tips to improve your social media interaction - Social Markets

5 tips to improve your social media interaction - Social Markets | Digital Media | Scoop.it
5 tips to improve your social media interaction
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What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?

What’s The Real Value Of Social Media Engagement? And How Can It Be Measured? | Digital Media | Scoop.it
Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, “likes” and retweets. But businesses can’t pay the bills…
Shelley Costello's insight:

Yes it can be measured.

 

Shelley

http://www.creativewebconceptsusa.com

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Rescooped by Shelley Costello from Social Media
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43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog | Digital Media | Scoop.it

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth.

 

Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions.

 

Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers....


Via Jeff Domansky, Shelley Costello
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Jeff Domansky's curator insight, July 25, 2014 10:06 AM

This is a valuable resource with research backed tips to help you maximize your content marketing. Highly recommended. 9/10

Rescooped by Shelley Costello from Google Plus and Social SEO
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7 Simple Twitter Marketing Tips to Improve Your Results | Social Media Examiner

7 Simple Twitter Marketing Tips to Improve Your Results | Social Media Examiner | Digital Media | Scoop.it
Has your Twitter marketing moved beyond Twitter's basics? This article revisits basic Twitter features and discusses the best ways to use them.

Via Neil Ferree
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Neil Ferree's curator insight, April 22, 6:47 PM

Pro Tip #2 Curate & Shares Twitter Lists


This is how to become a content marketing ninja

Rescooped by Shelley Costello from Social Media
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Why Outsourcing Social Media can be a Winning Strategy

Why Outsourcing Social Media can be a Winning Strategy | Digital Media | Scoop.it
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees.
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Rescooped by Shelley Costello from Social Media
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Digital Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox. (Tag to Read: 14 Social Media Marketing Tools Recommended by the Pros: Are you looking for new social media mar...
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Rescooped by Shelley Costello from Social Media
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You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon? - AllTwitter

You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon? - AllTwitter | Digital Media | Scoop.it
You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon?

Via Tom D'Amico (@TDOttawa) , Shelley Costello
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Training in Business's curator insight, August 1, 2014 5:21 AM

You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon?

Rescooped by Shelley Costello from Technology in Business Today
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Google changes Internet Search (Again)!

Google changes Internet Search (Again)! | Digital Media | Scoop.it
Online search could be set to change forever as Google changes the focus of its results from popularity to factual accuracy.A white paper this month outlined the company’s vision for Knowledge Based Trust algorithms which would compare search terms against their 1.6 billion fact Knowledge Vault for accuracy.The Knowledge Vault is a machine-built database of facts – the web-crawling software robots (generally known as bots, or specifically in Google’s case, Googlebots) which Google sends out to i

Via TechinBiz
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Russell R. Roberts, Jr.'s curator insight, March 24, 2:12 AM

On the surface, Google's "Knowledge Based Trust algorithms" will add some needed scientific and analytic accuracy to the search process.  The real issue is who controls the verifiable knowledge we are allowed to see--mankind or its machines?  Those who control knowledge control power.  Despite what noted mathematician Stephen Hawking says, artificial intelligence operating through faceless algorithms is something to be feared.  Once our robotic servants become sentient, the need for human masters will be irrelevant.  We should greet Google's well-intentioned plans with skepticism.  Aloha, Russ.

Matthew Lee's curator insight, March 25, 7:57 AM

Although broadly defined, Google's new way of searching based on factual information rather than popularity may be a form of censorship. As the article explains, Google's automated bots will gain complete control over what is deemed factual and remove their current system of ranking by popularity. Popularity certainly has its problems, yet the issues that may be caused from an automated robot mis-reading may have larger issues when Google claims its information is a factual representation of a person or company.

Rescooped by Shelley Costello from Public Relations & Social Media Insight
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6 Tools for Personalizing Marketing in the Digital Era

6 Tools for Personalizing Marketing in the Digital Era | Digital Media | Scoop.it

In an age of automated everything, is it possible to put a personal touch to your marketing? Of course--even though customers are used to sites like Amazon and Pandora where they can get everything they need easily without ever talking to a person. Fortunately, businesses evolve right along with consumer demands. As the head of a marketing department, it's your job to research and adopt the right technology to make your company as effective as possible. Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic.

No matter what, customers want to feel like they matter, like they're heard, and like there's a real person on the other end of that transaction. Recently, Help Scout, which is also a really cool customer service tool, released a report on the "personalization" of marketing. It reveals that 70 percent of final purchases are dictated by how a person feels they're being treated as a customer....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 10:04 PM

Great sales tools to help accelerate your social selling.

Jeff Domansky's curator insight, March 24, 10:08 PM

Great sales tools to help you sell on social media more effectively.

Joseph Palumbo, MBA,'s curator insight, March 25, 7:39 PM

I agree with the basic premise of this article. The more high tech tech we become the more high touch we must be. Customers remember 10% of what you told them 20% what you showed them and 70% of how you made them feel. Customers are emotional and irrational, is your sales approach matching their needs?

Rescooped by Shelley Costello from Business in a Social Media World
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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following | Digital Media | Scoop.it
The fashion entrepreneur has learned a lot about how brands can build their social media presence.

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Shelley Costello from Google Plus and Social SEO
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Does Facebook Activity Impact SEO?

Does Facebook Activity Impact SEO? | Digital Media | Scoop.it

Conclusions

 

Let’s keep this simple and offer a summary of conclusions:

Clearly Google does not use the Like data. They don’t have it, except for raw aggregate numbers to which they can attach no value. This conclusion is supported by the test we did to see if 800 or more Likes attracted Google’s attention. It did not.


Via Neil Ferree
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Neil Ferree's curator insight, February 26, 1:24 PM

Google Does not Index All Shares on Prominent Profiles. Even for megastars, Google’s indexing of their posts is inconsistent. Under 60% of all their posts are indexed. Interestingly enough, they do index 85% of the posts that contain links, but still not 100%.

Rescooped by Shelley Costello from Public Relations & Social Media Insight
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Best Content Marketing Tools for Efficient Marketers | Buffer

Best Content Marketing Tools for Efficient Marketers | Buffer | Digital Media | Scoop.it

When it comes to the tools we use for content marketing at Buffer—a topic we’ve yet to discuss in too much detail on the blog, until now!—I feel that we keep things quite lean. And we’re constantly learning from others about new and exciting ways to get more done in the same amount of time.

 

So I’ve done my best to collect all my learnings here in this post, both with the tools we use to do content marketing at Buffer and the best tools from others in the industry....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 18, 9:54 AM

Kevan Lee shares a complete collection of the top content marketing tools used by bloggers and marketers to create blog posts, come up with ideas, and stay organized. Must-read. 9.5/10

Marco Favero's curator insight, February 18, 1:30 PM

aggiungi la tua intuizione ...

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10 Must Have Social Media Tools for Small Businesses

10 Must Have Social Media Tools for Small Businesses | Digital Media | Scoop.it
If you run a small business, one thing that you probably don't have a lot of is time. You don't want to spend a huge amount of time learning how to do what you want or find the best tools to achieve your goals.
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Getting Social: Connecting With Customers on Social Media

Getting Social: Connecting With Customers on Social Media | Digital Media | Scoop.it
Use these smart social media tactics to help build an online community, increase your brand awareness and boost your bottom line.
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Rescooped by Shelley Costello from Public Relations & Social Media Insight
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Key Ecommerce Trends In 2015 Every Marketer Should Know

Key Ecommerce Trends In 2015 Every Marketer Should Know | Digital Media | Scoop.it

With the advancing age, marketing and shopping trends are advancing too. 2015 is expected to set all new trends in ecommerce. Marketers need to be aware of these ecommerce trends in 2015 so as to remain visible amidst strict competitioyn.

 

With increasing technology and gadgets, ecommerce is reaching almost everyone. People are feeling more comfortable while buying products online and getting them on their door steps. So, let’s look at the key ecommerce trends in 2015....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 12, 3:30 AM

These e-commerce insights into ecommerce will benefit marketing programs.

Marco Favero's curator insight, February 12, 5:10 AM

aggiungi la tua intuizione ...