Digital Media
Follow
Find
202 views | +0 today
 
Rescooped by nicole ferrara from Digital Delights for Learners
onto Digital Media
Scoop.it!

Vtok - free calls, texts, chat, video for Google Talk and Voice

Get Vtok - free calls, texts, chat, video for Google Talk and Voice on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas
nicole ferrara's insight:

Will Vtok take the place of Skype?

more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Rescooped by nicole ferrara from Public Relations & Social Media Insight
Scoop.it!

The future of social listening | Conversation Management

The future of social listening | Conversation Management | Digital Media | Scoop.it

It’s no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in all manner of systems ranging from simple to complex.

 

Monitoring online conversations is becoming common practice and many companies have adapted their organization so they are able to react quickly and efficiently to customer questions and complaints.Social listening will come of age over the next few years and much can still be done to take social listening to the next level. This article examines the cornerstones of social listening in the future....


Via Jeff Domansky
nicole ferrara's insight:

Monitoring online conversatons totes a scary line between big brother invasion and consumer insight. While the benefits of social listening are apparent to companies, they need to make sure their methods don't seem invasive and turn off consumers. 

more...
Jeff Domansky's curator insight, October 13, 2013 11:01 AM

Are you listening to your customers? It's a valuable strategic business tall and here's where it's going.

Rescooped by nicole ferrara from Public Relations & Social Media Insight
Scoop.it!

The Only Two Things Customers Will Buy - Improve Your Small Business Marketing

The Only Two Things Customers Will Buy - Improve Your Small Business Marketing | Digital Media | Scoop.it

Small business marketing begins with compelling desires. People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice.

 

Creating effective marketing, which I define as marketing that delivers sales, requires you to have an understanding of your service and your customers. First consider your offering and determine its key benefits. Don’t confuse features and benefits here (read more), benefits are what your customers buy, features describe the service. Think of it in these terms: features “so that” benefits....


Via Jeff Domansky
nicole ferrara's insight:

In understanding the marketing small businesses must employ, we have to consider the accessibility consumers have to digital marketing today. Consumers have unlimited ability to find a small-business' marketing, so it needs to be consistent and on-point, never wavering from the core messaging.

more...
Jeff Domansky's curator insight, October 12, 2013 3:43 AM

Great explanation of selling benefits Instead of features as well as tips on how to improve your small business marketing.

Rescooped by nicole ferrara from Public Relations & Social Media Insight
Scoop.it!

Learn How to Build Valuable Alliances in The Secret Collaborative Economy

Learn How to Build Valuable Alliances in The Secret Collaborative Economy | Digital Media | Scoop.it

The Secret Collaborative Economy is about the secret world where masterstrokes of marketing genius exist and deals struck. Build valuable alliances now....

 

“It is the secret world where, behind closed doors, masterstrokes of marketing genius and business deals are done. You are probably living in a home, working in a building, drinking at a coffee shop, or using a cell phone where The Secret Collaborative Economy played a vital part.

 

”In short, it’s the value of collaboration – the value of interaction that is supporting the global entrepreneurial spirit. Examining that value is the basis for the book’s 6 chapters....


Via Jeff Domansky
nicole ferrara's insight:

This is very interesting because it discusses the importance and signficance of behind closed doors dealings between businesses. Mainstream media often fails to capture the correct dealings that lead to business partnerships.

more...
Jeff Domansky's curator insight, October 13, 2013 10:49 AM

Useful small business strategies and tips using collaboration

Rescooped by nicole ferrara from MarketingHits
Scoop.it!

Classic Marketing Vs Social Media Marketing – What’s The Difference? [INFOGRAPHIC]

Classic Marketing Vs Social Media Marketing – What’s The Difference? [INFOGRAPHIC] | Digital Media | Scoop.it
For brands and businesses, what’s the difference between social media and good, old fashioned marketing?

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by nicole ferrara from digital marketing strategy
Scoop.it!

Storytelling -- A Skill That Benefits Every Area Of Your Life

Storytelling -- A Skill That Benefits Every Area Of Your Life | Digital Media | Scoop.it
storytelling

Via Karen Dietz, malek
more...
malek's curator insight, September 30, 2013 6:47 AM

A big part of our life hangs around storytelling. Long, link-filled article, but you'll enjoy the prespective.

Karen Dietz's comment, September 30, 2013 7:59 AM
Albert -- good point! Authors need to be careful not to overwhelm readers with too many links.
Karen Dietz's comment, September 30, 2013 8:00 AM
It is a bit long as Malek says, and I did find it pretty easy to scan.
Rescooped by nicole ferrara from Digital Delights for Learners
Scoop.it!

Vtok - free calls, texts, chat, video for Google Talk and Voice

Get Vtok - free calls, texts, chat, video for Google Talk and Voice on the App Store. See screenshots and ratings, and read customer reviews.

Via Ana Cristina Pratas
nicole ferrara's insight:

Will Vtok take the place of Skype?

more...
No comment yet.
Rescooped by nicole ferrara from Public Relations & Social Media Insight
Scoop.it!

Brand Loyalty and Brand Affinity: What’s The Difference?

Brand Loyalty and Brand Affinity: What’s The Difference? | Digital Media | Scoop.it

...What if you could forge a stronger, more emotional tie with that customer? That’s where brand affinity comes in. When you achieve brand affinity, it means your customer has made an emotional connection with your brand. Think of Apple, for example. People wait in line hours for iPhones. Many Apple fans won’t buy any tech gadgets except Apple products. And they’re vocal about them, too. In this instance, consumers aren’t just passionate about a certain product — they’re aspiring to a lifestyle that they think a particular brand represents.

 

Another example? Alaska Airlines, which consistently rates highly with people who haven’t flown with them because of endorsements of those who do. Or FedEx, which used social media to tell the story of how they helped to transport turtle eggs after the BP oil spill in the Gulf of Mexico, something that forged a strong emotional connection between FedEx and consumers.

 

Building Brand Affinity

Building brand affinity with your consumers is certainly possible, but it’s important to realize that achieving it takes some strategy and planning and it’s not something that can be forced or manufactured....


Via Jeff Domansky
nicole ferrara's insight:

Social media can be a valuable tool in trying to build brand affinity, by getting eyes on brand endorsements. Social media is less helpful when considering brand loyalty, because people are stringent in their conventions. 

more...
Jeff Domansky's curator insight, October 10, 2013 11:44 AM

It will take a strategy to go from brand loyalty to brand affinity but the results will be worth it.

Rescooped by nicole ferrara from Public Relations & Social Media Insight
Scoop.it!

Going digital isn't just an upgrade -- it's a complete transformation in the way journalism is done

Going digital isn't just an upgrade -- it's a complete transformation in the way journalism is done | Digital Media | Scoop.it

In a recent speech, Guardian deputy editor Katharine Viner described how she believes the social web and the practice of “open journalism” fundamentally changes the relationship that journalists have with their audience...

 

But the real meat in Viner’s speech is her argument about how all of this changes (or at least should change) the nature of a journalist’s relationship with what Jay Rosen and Dan Gillmor have called “the people formerly known as the audience.”

 

“Digital is not about putting up your story on the web. It’s about a fundamental redrawing of journalists’ relationship with our audience, how we think about our readers, our perception of our role in society, our status. We are no longer the all-seeing all-knowing journalists, delivering words from on high for readers to take in, passively.”...


Via Jeff Domansky
nicole ferrara's insight:

Open journalism de-emphasizes traditional methods of obtaining information for journalists, so while it is easier for journalists to relay the information to audiences, it can signficantly alter the reliability of the information being portrayed. 

more...
Jeff Domansky's curator insight, October 12, 2013 12:23 PM

This is a really thoughtful post and overview of the impact of social media on journalism and how storytelling and audience engagement changes journalism forever. This is a valuable read for any business 4 profession including PR, marketing and social marketing.

Rescooped by nicole ferrara from Creativity & Innovation
Scoop.it!

Why Our Creativity Depends On Who Surrounds Us

Why Our Creativity Depends On Who Surrounds Us | Digital Media | Scoop.it
A conversation with Enrico Moretti, author of The New Geography of Jobs.

Via MyCreativeTeam
more...
No comment yet.
Rescooped by nicole ferrara from Latest Social Media News
Scoop.it!

5 Ways To Get Press For Your Business Or Startup - Forbes

5 Ways To Get Press For Your Business Or Startup - Forbes | Digital Media | Scoop.it
5 Ways To Get Press For Your Business Or Startup
Forbes
So you spent a few months, perhaps even a few years, to develop the most cutting edge and revolutionary widget.

Via Rami Kantari, Gerrit Bes
more...
No comment yet.
Rescooped by nicole ferrara from MarketingHits
Scoop.it!

3 Spot-On Social Media Campaigns Every Brand Can Learn From

3 Spot-On Social Media Campaigns Every Brand Can Learn From | Digital Media | Scoop.it
Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance of perfect timing, relevant messaging and the right audience.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.