It’s no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in all manner of systems ranging from simple to complex.
Monitoring online conversations is becoming common practice and many companies have adapted their organization so they are able to react quickly and efficiently to customer questions and complaints.Social listening will come of age over the next few years and much can still be done to take social listening to the next level. This article examines the cornerstones of social listening in the future....
Monitoring online conversatons totes a scary line between big brother invasion and consumer insight. While the benefits of social listening are apparent to companies, they need to make sure their methods don't seem invasive and turn off consumers.
Small business marketing begins with compelling desires. People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice.
Creating effective marketing, which I define as marketing that delivers sales, requires you to have an understanding of your service and your customers. First consider your offering and determine its key benefits. Don’t confuse features and benefits here (read more), benefits are what your customers buy, features describe the service. Think of it in these terms: features “so that” benefits....
In understanding the marketing small businesses must employ, we have to consider the accessibility consumers have to digital marketing today. Consumers have unlimited ability to find a small-business' marketing, so it needs to be consistent and on-point, never wavering from the core messaging.
The Secret Collaborative Economy is about the secret world where masterstrokes of marketing genius exist and deals struck. Build valuable alliances now....
“It is the secret world where, behind closed doors, masterstrokes of marketing genius and business deals are done. You are probably living in a home, working in a building, drinking at a coffee shop, or using a cell phone where The Secret Collaborative Economy played a vital part.
”In short, it’s the value of collaboration – the value of interaction that is supporting the global entrepreneurial spirit. Examining that value is the basis for the book’s 6 chapters....
This is very interesting because it discusses the importance and signficance of behind closed doors dealings between businesses. Mainstream media often fails to capture the correct dealings that lead to business partnerships.
...What if you could forge a stronger, more emotional tie with that customer? That’s where brand affinity comes in. When you achieve brand affinity, it means your customer has made an emotional connection with your brand. Think of Apple, for example. People wait in line hours for iPhones. Many Apple fans won’t buy any tech gadgets except Apple products. And they’re vocal about them, too. In this instance, consumers aren’t just passionate about a certain product — they’re aspiring to a lifestyle that they think a particular brand represents.
Another example? Alaska Airlines, which consistently rates highly with people who haven’t flown with them because of endorsements of those who do. Or FedEx, which used social media to tell the story of how they helped to transport turtle eggs after the BP oil spill in the Gulf of Mexico, something that forged a strong emotional connection between FedEx and consumers.
Building Brand Affinity
Building brand affinity with your consumers is certainly possible, but it’s important to realize that achieving it takes some strategy and planning and it’s not something that can be forced or manufactured....
Social media can be a valuable tool in trying to build brand affinity, by getting eyes on brand endorsements. Social media is less helpful when considering brand loyalty, because people are stringent in their conventions.
In a recent speech, Guardian deputy editor Katharine Viner described how she believes the social web and the practice of “open journalism” fundamentally changes the relationship that journalists have with their audience...
But the real meat in Viner’s speech is her argument about how all of this changes (or at least should change) the nature of a journalist’s relationship with what Jay Rosen and Dan Gillmor have called “the people formerly known as the audience.”
“Digital is not about putting up your story on the web. It’s about a fundamental redrawing of journalists’ relationship with our audience, how we think about our readers, our perception of our role in society, our status. We are no longer the all-seeing all-knowing journalists, delivering words from on high for readers to take in, passively.”...
Open journalism de-emphasizes traditional methods of obtaining information for journalists, so while it is easier for journalists to relay the information to audiences, it can signficantly alter the reliability of the information being portrayed.
Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance of perfect timing, relevant messaging and the right audience.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.